Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

StartGarden SEO

799 views

Published on

Search Engine Optimization Presentation given at StartGarden on Jan 22 2014

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

StartGarden SEO

  1. 1. Start Garden SEO connexsocial.com/presentations Paul Kortman @namtrok #StartGarden
  2. 2. Digital Marketing Agency ● ● ● ● ● ● @namtrok Organic Search Online Ads Copywriting Content Generation Social Media Data Analysis ● Email Marketing ● Conversion Optimization ● Inbound Marketing ● Retargeting ● Lead Generation #StartGarden paul@connexsocial.com
  3. 3. It’s all about the Funnel @namtrok #StartGarden paul@connexsocial.com
  4. 4. E-Mail Signups Users visiting Website 165,278 - 164,770 0.31% Users visiting Signup Form 508 - 182 Conversion Rate: 0.19% 64.17% Users signing up to the Newsletter 326 @namtrok #StartGarden paul@connexsocial.com
  5. 5. What is SEO? Search Engine Optimization The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) or: Bring users to your site from search engines @namtrok #StartGarden paul@connexsocial.com
  6. 6. SERP Shopping 1 2 3 Images 4
  7. 7. SEO vs PPC
  8. 8. SERP a bit deeper
  9. 9. SERP Elements Title Meta Description SiteLinks Date Snippet URL Breadcrumb Authorship back
  10. 10. Yes, there are Other Search Engines ● ● ● ● Google 67% Bing 18% Yahoo 11% Other 4% Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232 @namtrok #StartGarden paul@connexsocial.com
  11. 11. History of Search ● Lycos, Dogpile, Excite ● Altavista circa 1995 ● Google circa 1998/2000 The authority algorithm @namtrok #StartGarden paul@connexsocial.com
  12. 12. The Authority Algorithm Sources/References Who is most referenced? @namtrok #StartGarden paul@connexsocial.com
  13. 13. SEO Ranking Factors @namtrok #StartGarden paul@connexsocial.com
  14. 14. Code @namtrok #StartGarden paul@connexsocial.com
  15. 15. Code ● ● ● ● @namtrok No Tables Fast Semantic Code Hierarchical #StartGarden paul@connexsocial.com
  16. 16. Content @namtrok #StartGarden paul@connexsocial.com
  17. 17. Keywords ● ● ● ● User terms vs. marketing terms Often Questions Title a page and write to it EX: Keyword “Adopt a Pet” ○ Where can I Adopt a Pet? @namtrok #StartGarden paul@connexsocial.com
  18. 18. The King of On-Page SEO ● <Title> ● URL ● <h1> @namtrok #StartGarden paul@connexsocial.com
  19. 19. Other Important Locations ● ● ● ● ● ● @namtrok <h2>,<h3>, <h4>, <h5>, <h6> <img src=”keyword” /> <img alt=”keyword” /> <li>keyword</li> <b>, <strong>, <i>, <em> <p>keyword</p> #StartGarden paul@connexsocial.com
  20. 20. Links/Social @namtrok #StartGarden paul@connexsocial.com
  21. 21. Authority ● Popular/Authoritative sites are worth more ● Very difficult, any easy/paid link strategies get found out @namtrok #StartGarden paul@connexsocial.com
  22. 22. Social is the new player ● ● ● ● ● ● @namtrok Shares Likes Comments Followers RTs/Mentions Links #StartGarden paul@connexsocial.com
  23. 23. Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me @namtrok #StartGarden paul@connexsocial.com
  24. 24. SEO Ranking Factors @namtrok #StartGarden paul@connexsocial.com
  25. 25. Changes in last 3 years ● ● ● ● ● @namtrok Social Media Plays a Significant Role Authorship Structured Data Inbound Links (Anchor Text) Keywords vs Query Intent (May 19) #StartGarden paul@connexsocial.com
  26. 26. Advanced ● ● ● ● ● @namtrok Speed matters: http://tools.pingdom.com/fpt/ 404s matter 301s matter Google Webmaster Tools Broken link scanner #StartGarden paul@connexsocial.com
  27. 27. Questions? Thanks! connexsocial.com/presentations Paul Kortman paul@connexsocial.com 616.676.7144 @namtrok

×