Do I Check-in orCheck-out at the SoS?   or: Social Media and the SoM
Party Time• Twitter -- Cocktail Party• Facebook -- High School Reunion• Linked-In -- Networking Meeting• FourSquare -- Peo...
About Paul Kortman• 12 years as a pocket protector wearing IT  nerd• 4 years as a black-shirt wearing marketer• Owner of C...
What is geo-location?
Social Media Defined• Social media is a type of online media  that expedites conversation, aka it  allows users to particip...
Social Media is people having conversations online
Why Should You Care1. Social Media sites are more popular   than any other website  • 4 million wikipedia articles  • 2 bi...
Why Should You Care2. Users spend more time being social   online than they do seeking   information
Why Should You Care3. People are talking about your   department right now
Why Should You Care4. Social Media as a concept is only going   to become more pervasive         The Tools may change     ...
Why Should You Care   5. Digital Natives•Millenials spend > 16hours a week online.•96% of them havejoined a social network...
Speaking of Teens• 93% of teens go online• 89% of online teens go online from  home• 77% go online from friends/relatives ...
But its not just for teens   • Baby Boomers are embracing social       media nearly 20 times faster than       younger gen...
All Internet users     • 83% of Internet users watch video        clips     • 57% of all Internet users manage a        pr...
Why you should care1. Social Media sites are popular2. Users spend more time on social   media3. People are talking about ...
Still not convinced?• 93% of social media users think you  should have a social media presence.• 56% of social media users...
What should you do?1. Listen
What should you do?2. Participate
What should you do? 3. Relinquish Control        The goal is not to control the               conversationThe goal is to e...
What should you do?4. Engage               Be honest   They’ll see right through any spin
Back to that Geo-Stuff
Bringing it Home
FourSquare and Gov’tThe Keystone State invites you tocheck-in and explore PA withFoursquare... start roadtripping yourway ...
Social Media and the       Taxpayer• #SFRiot Nov 2010• #Tunisia Jan 2011• #Eqypt Feb 2011
Social Media ROI for SoM• Processes done online? - SoS• Communications preformed online• Answer Questions online vs on phone
one more thing• People connect with people• We’re in this together• Connect with the tax payers
ThanksThis Slide Show can be downloaded here:      http://paulkortman.com/somPaul Kortmanpaulkortman.comtwitter.com/namtrok
Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?
Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?
Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?
Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?
Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?
Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?
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Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?

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Presentation given by Paul Kortman at the 2011 Administration Officers Association of the State of Michigan on Feb 11 in Lansing Michigan.

Learn how the new opportunities presented by social media can help meet taxpayers increasing expectations. Why should WE care about social media in 2011? What are the areas we should pay attention to and how can we adequately get the message out or provide services to all residents using digital or social media without additional cost.

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  • Social Media State of Michigan -- Do I Check-in or Check-out at the SoS?

    1. 1. Do I Check-in orCheck-out at the SoS? or: Social Media and the SoM
    2. 2. Party Time• Twitter -- Cocktail Party• Facebook -- High School Reunion• Linked-In -- Networking Meeting• FourSquare -- People Watching• YouTube -- Christmas Party
    3. 3. About Paul Kortman• 12 years as a pocket protector wearing IT nerd• 4 years as a black-shirt wearing marketer• Owner of Connex Social, a Digital Marketing agency
    4. 4. What is geo-location?
    5. 5. Social Media Defined• Social media is a type of online media that expedites conversation, aka it allows users to participate in the creation of the content.• Social Media reflects off-line activities in an on-line environment
    6. 6. Social Media is people having conversations online
    7. 7. Why Should You Care1. Social Media sites are more popular than any other website • 4 million wikipedia articles • 2 billion videos watched/day on youtube • 500 million active facebook users (250 million login each day)
    8. 8. Why Should You Care2. Users spend more time being social online than they do seeking information
    9. 9. Why Should You Care3. People are talking about your department right now
    10. 10. Why Should You Care4. Social Media as a concept is only going to become more pervasive The Tools may change MySpace Facebook The Concept will grow
    11. 11. Why Should You Care 5. Digital Natives•Millenials spend > 16hours a week online.•96% of them havejoined a social network•They have an averageof 53 online friends
    12. 12. Speaking of Teens• 93% of teens go online• 89% of online teens go online from home• 77% go online from friends/relatives house• 63% of teens go online daily From Pew Research Feb 2010
    13. 13. But its not just for teens • Baby Boomers are embracing social media nearly 20 times faster than younger generations. • Facebook’s fastest-growing demographic is over the age of 35.From Consumer Electronics Usage Survey – Accenture Facebook Statistics
    14. 14. All Internet users • 83% of Internet users watch video clips • 57% of all Internet users manage a profile on an existing social network.From Universal McCann – Power to the People – Social Media Tracker Wave 3
    15. 15. Why you should care1. Social Media sites are popular2. Users spend more time on social media3. People are talking about you4. Social Media is becoming more pervasive5. Digital Natives
    16. 16. Still not convinced?• 93% of social media users think you should have a social media presence.• 56% of social media users feel both a stronger connection with and better served by organizations when they can interact with them in a social media environment. The 2008 Cone Business in Social Media Study
    17. 17. What should you do?1. Listen
    18. 18. What should you do?2. Participate
    19. 19. What should you do? 3. Relinquish Control The goal is not to control the conversationThe goal is to enable, inform, inspire, educate
    20. 20. What should you do?4. Engage Be honest They’ll see right through any spin
    21. 21. Back to that Geo-Stuff
    22. 22. Bringing it Home
    23. 23. FourSquare and Gov’tThe Keystone State invites you tocheck-in and explore PA withFoursquare... start roadtripping yourway through our big cities, rollingcountrysides and PA Wilds, using ourtips and leaving a few of your own PAtips for others.
    24. 24. Social Media and the Taxpayer• #SFRiot Nov 2010• #Tunisia Jan 2011• #Eqypt Feb 2011
    25. 25. Social Media ROI for SoM• Processes done online? - SoS• Communications preformed online• Answer Questions online vs on phone
    26. 26. one more thing• People connect with people• We’re in this together• Connect with the tax payers
    27. 27. ThanksThis Slide Show can be downloaded here: http://paulkortman.com/somPaul Kortmanpaulkortman.comtwitter.com/namtrok

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