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What is SEO?
           Why should you care?




@namtrok                          paul@connexsocial.com
Digital Marketing Nerd
@namtrok                       paul@connexsocial.com
What is Digital Marketing?
 •   Search Engine Optimization
     (SEO)

 •   Online Ads (PPC/CPM)

 •   Email Marketing

 •...
What is SEO?


 •   Search Engine Optimization (SEO)

     •   The efforts revolving around trying to get a site/page to s...
SERP

Shopping

           1
           2
           3
  Images
           4
@namtrok              paul@connexsocial.com
SEO




                 SEO vs PPC
@namtrok                      paul@connexsocial.com
Search phrase in the title of the page



           SEO




                   SERP a bit deeper
@namtrok                ...
Title
   URL
Description



              Result Elements
@namtrok                        paul@connexsocial.com
Which do you use?
@namtrok                       paul@connexsocial.com
Why is Google the best?
@namtrok                       paul@connexsocial.com
History of Search


 •   Lycos, Dogpile, Excite

 •   Altavista circa 1995

 •   Google circa 1998/2000
     The authority...
The Authority Algo



 •   Sources/References

 •   Who is most referenced?




@namtrok                             paul@...
SEO Ranking Factors




@namtrok                     paul@connexsocial.com
Code




@namtrok          paul@connexsocial.com
Code


 •   No Tables

 •   Fast

 •   Semantic Code

 •   Hierarchical


@namtrok                    paul@connexsocial.com
Specific Code


 •   Meta Keywords

 •   Title

 •   Meta Description



@namtrok                                paul@conn...
Content




@namtrok             paul@connexsocial.com
Keywords

 •   User terms vs marketing
     terms

     •   Often Questions

 •   Title a page and write to it

 •   EX: K...
The King of On-Page


 •   <Title>

 •   URL

 •   <h1>



@namtrok                         paul@connexsocial.com
Other important Locations

 •   <h2>,<h3>, <h4>, <h5>, <h6>

 •   <img src=”keyword” />

 •   <img alt=”keyword” />

 •   ...
Links/Social




@namtrok                  paul@connexsocial.com
Back to Authority


 •   Popular/Authoritative sites
     are worth more

 •   Very difficult, any easy/paid
     link str...
Social is the new player

 •   Shares

 •   Likes

 •   Comments

 •   Followers

 •   RTs/Mentions

 •   Links
@namtrok  ...
Authority Still Matters



    A mention or a follow from an influencer will do more than
                 a mention or a ...
SEO Ranking Factors




@namtrok                     paul@connexsocial.com
Remember, SEO has a place
 Offline WOM Links SEO Social Email Ads




@namtrok                        paul@connexsocial.com
Questions?
   We’re
   Hiring!




@namtrok                  paul@connexsocial.com
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Basic SEO Presentation Slide 1 Basic SEO Presentation Slide 2 Basic SEO Presentation Slide 3 Basic SEO Presentation Slide 4 Basic SEO Presentation Slide 5 Basic SEO Presentation Slide 6 Basic SEO Presentation Slide 7 Basic SEO Presentation Slide 8 Basic SEO Presentation Slide 9 Basic SEO Presentation Slide 10 Basic SEO Presentation Slide 11 Basic SEO Presentation Slide 12 Basic SEO Presentation Slide 13 Basic SEO Presentation Slide 14 Basic SEO Presentation Slide 15 Basic SEO Presentation Slide 16 Basic SEO Presentation Slide 17 Basic SEO Presentation Slide 18 Basic SEO Presentation Slide 19 Basic SEO Presentation Slide 20 Basic SEO Presentation Slide 21 Basic SEO Presentation Slide 22 Basic SEO Presentation Slide 23 Basic SEO Presentation Slide 24 Basic SEO Presentation Slide 25 Basic SEO Presentation Slide 26 Basic SEO Presentation Slide 27
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This SEO Basic Presentation was given April 1, 2013 to a class of Hope College Students in their Web Class for Business and English majors.

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Basic SEO Presentation

  1. 1. What is SEO? Why should you care? @namtrok paul@connexsocial.com
  2. 2. Digital Marketing Nerd @namtrok paul@connexsocial.com
  3. 3. What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Data Analysis @namtrok paul@connexsocial.com
  4. 4. What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) @namtrok paul@connexsocial.com
  5. 5. SERP Shopping 1 2 3 Images 4 @namtrok paul@connexsocial.com
  6. 6. SEO SEO vs PPC @namtrok paul@connexsocial.com
  7. 7. Search phrase in the title of the page SEO SERP a bit deeper @namtrok paul@connexsocial.com
  8. 8. Title URL Description Result Elements @namtrok paul@connexsocial.com
  9. 9. Which do you use? @namtrok paul@connexsocial.com
  10. 10. Why is Google the best? @namtrok paul@connexsocial.com
  11. 11. History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000 The authority algorithm @namtrok paul@connexsocial.com
  12. 12. The Authority Algo • Sources/References • Who is most referenced? @namtrok paul@connexsocial.com
  13. 13. SEO Ranking Factors @namtrok paul@connexsocial.com
  14. 14. Code @namtrok paul@connexsocial.com
  15. 15. Code • No Tables • Fast • Semantic Code • Hierarchical @namtrok paul@connexsocial.com
  16. 16. Specific Code • Meta Keywords • Title • Meta Description @namtrok paul@connexsocial.com
  17. 17. Content @namtrok paul@connexsocial.com
  18. 18. Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet? @namtrok paul@connexsocial.com
  19. 19. The King of On-Page • <Title> • URL • <h1> @namtrok paul@connexsocial.com
  20. 20. Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <img src=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p> @namtrok paul@connexsocial.com
  21. 21. Links/Social @namtrok paul@connexsocial.com
  22. 22. Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out @namtrok paul@connexsocial.com
  23. 23. Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links @namtrok paul@connexsocial.com
  24. 24. Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me @namtrok paul@connexsocial.com
  25. 25. SEO Ranking Factors @namtrok paul@connexsocial.com
  26. 26. Remember, SEO has a place Offline WOM Links SEO Social Email Ads @namtrok paul@connexsocial.com
  27. 27. Questions? We’re Hiring! @namtrok paul@connexsocial.com
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This SEO Basic Presentation was given April 1, 2013 to a class of Hope College Students in their Web Class for Business and English majors.

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