Facebook and YouTube How to

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Paul Kortman http://paulkortman.com presented this information on the how to of social networks Facebook and YouTube for small businesses at the Michigan Department of Transportation (MDOT) DBE Conference March 22, 2010

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  • Facebook and YouTube How to

    1. 1. Facebook and YouTubeTheir Impact on Search and SocialMarch 22, 2011 @namtrok Paul Kortman
    2. 2. March 22, 2011 @namtrok Paul Kortman
    3. 3. About Paul Kortman (@namtrok)March 22, 2011 @namtrok Paul Kortman
    4. 4. About Paul Kortman (@namtrok)✤ IT NerdMarch 22, 2011 @namtrok Paul Kortman
    5. 5. About Paul Kortman (@namtrok)✤ IT Nerd✤ Digital Marketing NerdMarch 22, 2011 @namtrok Paul Kortman
    6. 6. About Paul Kortman (@namtrok)✤ IT Nerd✤ Digital Marketing Nerd✤ CEO of Connex Social LLC, and CTO of My BulkcoMarch 22, 2011 @namtrok Paul Kortman
    7. 7. About Paul Kortman (@namtrok)✤ IT Nerd✤ Digital Marketing Nerd✤ CEO of Connex Social LLC, and CTO of My Bulkco✤ Michigan NativeMarch 22, 2011 @namtrok Paul Kortman
    8. 8. Search✤ 2000-2010March 22, 2011 @namtrok Paul Kortman
    9. 9. Search✤ 2000-2010March 22, 2011 @namtrok Paul Kortman
    10. 10. Social✤ 2010-??March 22, 2011 @namtrok Paul Kortman
    11. 11. Social✤ 2010-??March 22, 2011 @namtrok Paul Kortman
    12. 12. What is Social MediaMarch 22, 2011 @namtrok Paul Kortman
    13. 13. What is Social Media✤ People Having Conversations onlineMarch 22, 2011 @namtrok Paul Kortman
    14. 14. Blurring of the linesMarch 22, 2011 @namtrok Paul Kortman
    15. 15. Blurring of the lines✤ BlogsMarch 22, 2011 @namtrok Paul Kortman
    16. 16. Blurring of the lines✤ Blogs✤ VideoMarch 22, 2011 @namtrok Paul Kortman
    17. 17. Blurring of the lines✤ Blogs✤ Video✤ FacebookMarch 22, 2011 @namtrok Paul Kortman
    18. 18. Hungry?March 22, 2011 @namtrok Paul Kortman
    19. 19. Hungry?March 22, 2011 @namtrok Paul Kortman
    20. 20. SatisfyingMarch 22, 2011 @namtrok Paul Kortman
    21. 21. Satisfyingsnickers.comMarch 22, 2011 @namtrok Paul Kortman
    22. 22. Satisfyingsnickers.comwikipedia pageMarch 22, 2011 @namtrok Paul Kortman
    23. 23. Satisfyingsnickers.comwikipedia pageshopping resultsMarch 22, 2011 @namtrok Paul Kortman
    24. 24. Satisfyingsnickers.comwikipedia pageshopping resultsimagesMarch 22, 2011 @namtrok Paul Kortman
    25. 25. Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
    26. 26. Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
    27. 27. 1Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
    28. 28. 1 2Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
    29. 29. 1 2Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman 3
    30. 30. SurprisingMarch 22, 2011 @namtrok Paul Kortman
    31. 31. Surprisingmars.comMarch 22, 2011 @namtrok Paul Kortman
    32. 32. Surprisingmars.comYouTube?March 22, 2011 @namtrok Paul Kortman
    33. 33. Surprisingmars.comYouTube?Facebook?March 22, 2011 @namtrok Paul Kortman
    34. 34. Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
    35. 35. Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
    36. 36. 3Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
    37. 37. 3 4Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
    38. 38. 3 4Surprisingmars.com 5YouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
    39. 39. 3 4Surprisingmars.com 5YouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman 6
    40. 40. Snickers LessonSocial Plays in Search’s Court.March 22, 2011 @namtrok Paul Kortman
    41. 41. FacebookMarch 22, 2011 @namtrok Paul Kortman
    42. 42. Facebook StatsMarch 22, 2011 @namtrok Paul Kortman
    43. 43. Facebook Stats✤ 600 Million Worldwide active users (10%)March 22, 2011 @namtrok Paul Kortman
    44. 44. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)March 22, 2011 @namtrok Paul Kortman
    45. 45. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)✤ 5 Million Michigan active users (49.8%)March 22, 2011 @namtrok Paul Kortman
    46. 46. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)✤ 5 Million Michigan active users (49.8%)March 22, 2011 @namtrok Paul Kortman
    47. 47. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)✤ 5 Million Michigan active users (49.8%)✤ source: socialbakers.comMarch 22, 2011 @namtrok Paul Kortman
    48. 48. Why FacebookMarch 22, 2011 @namtrok Paul Kortman
    49. 49. Why Facebook✤ Shows in Google✤ 1 out of 2 people are active on it in Michigan✤ Low cost, easy to manage✤ Advanced features: targeted ads, InsightsMarch 22, 2011 @namtrok Paul Kortman
    50. 50. Facebook for BusinessMarch 22, 2011 @namtrok Paul Kortman
    51. 51. Facebook PageMarch 22, 2011 @namtrok Paul Kortman
    52. 52. Facebook PageMarch 22, 2011 @namtrok Paul Kortman
    53. 53. Facebook PageMarch 22, 2011 @namtrok Paul Kortman
    54. 54. Facebook ProfileMarch 22, 2011 @namtrok Paul Kortman
    55. 55. Facebook ProfileMarch 22, 2011 @namtrok Paul Kortman
    56. 56. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
    57. 57. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
    58. 58. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
    59. 59. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
    60. 60. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
    61. 61. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
    62. 62. Facebook Page vs Profile✤ Like vs Friend RequestMarch 22, 2011 @namtrok Paul Kortman
    63. 63. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal InformationMarch 22, 2011 @namtrok Paul Kortman
    64. 64. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal Information✤ Advanced OptionsMarch 22, 2011 @namtrok Paul Kortman
    65. 65. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal Information✤ Advanced Options ✤ AdsMarch 22, 2011 @namtrok Paul Kortman
    66. 66. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal Information✤ Advanced Options ✤ Ads ✤ InsightsMarch 22, 2011 @namtrok Paul Kortman
    67. 67. Facebook Page InsightsMarch 22, 2011 @namtrok Paul Kortman
    68. 68. Facebook Page InsightsMarch 22, 2011 @namtrok Paul Kortman
    69. 69. Facebook Next StepsMarch 22, 2011 @namtrok Paul Kortman
    70. 70. Facebook Next StepsMarch 22, 2011 @namtrok Paul Kortman
    71. 71. Facebook Next Steps✤ Create a PageMarch 22, 2011 @namtrok Paul Kortman
    72. 72. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)March 22, 2011 @namtrok Paul Kortman
    73. 73. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)✤ Get a custom URLMarch 22, 2011 @namtrok Paul Kortman
    74. 74. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)✤ Get a custom URL✤ Post content weekly-daily written to your target audienceMarch 22, 2011 @namtrok Paul Kortman
    75. 75. Facebook: Create a PageMarch 22, 2011 @namtrok Paul Kortman
    76. 76. Facebook: Create a Page✤ http://www.facebook.com/pages/create.phpMarch 22, 2011 @namtrok Paul Kortman
    77. 77. Facebook: Create a Page✤ http://www.facebook.com/pages/create.phpMarch 22, 2011 @namtrok Paul Kortman
    78. 78. Facebook: Create a Page✤ http://www.facebook.com/pages/create.phpMarch 22, 2011 @namtrok Paul Kortman
    79. 79. Facebook: Get 25 likesMarch 22, 2011 @namtrok Paul Kortman
    80. 80. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friendsMarch 22, 2011 @namtrok Paul Kortman
    81. 81. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friendsMarch 22, 2011 @namtrok Paul Kortman
    82. 82. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friendsMarch 22, 2011 @namtrok Paul Kortman
    83. 83. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friends✤ Email the link ✤ http://www.facebook.com/pages/The-Biggest-Contractors-Page/193March 22, 2011 @namtrok Paul Kortman
    84. 84. Facebook: Get a custom URL✤ http://www.facebook.com/username/✤ Choose Carefully, at this stage you cannot change this once setMarch 22, 2011 @namtrok Paul Kortman
    85. 85. Facebook: Post Content Daily toWeeklyMarch 22, 2011 @namtrok Paul Kortman
    86. 86. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really wellMarch 22, 2011 @namtrok Paul Kortman
    87. 87. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/seeMarch 22, 2011 @namtrok Paul Kortman
    88. 88. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples:March 22, 2011 @namtrok Paul Kortman
    89. 89. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples: ✤ Broke another dump truck today, I just don’t know how the guys can be so rough on the equipmentMarch 22, 2011 @namtrok Paul Kortman
    90. 90. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples: ✤ Broke another dump truck today, I just don’t know how the guys can be so rough on the equipment ✤ Have you been outside today? We’re working hard for you, but this weather makes it go faster!March 22, 2011 @namtrok Paul Kortman
    91. 91. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples: ✤ Broke another dump truck today, I just don’t know how the guys can be so rough on the equipment ✤ Have you been outside today? We’re working hard for you, but this weather makes it go faster!✤ Ask questions to engageMarch 22, 2011 @namtrok Paul Kortman
    92. 92. Facebook Next StepsMarch 22, 2011 @namtrok Paul Kortman
    93. 93. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)✤ Get a custom URL✤ Post content weekly-daily written to your target audienceMarch 22, 2011 @namtrok Paul Kortman
    94. 94. YouTubeMarch 22, 2011 @namtrok Paul Kortman
    95. 95. YouTube StatsMarch 22, 2011 @namtrok Paul Kortman
    96. 96. YouTube Stats✤ >2 billion views/dayMarch 22, 2011 @namtrok Paul Kortman
    97. 97. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg personMarch 22, 2011 @namtrok Paul Kortman
    98. 98. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minuteMarch 22, 2011 @namtrok Paul Kortman
    99. 99. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minute✤ 7,000+ hours full legnth feature firms and tv shows.March 22, 2011 @namtrok Paul Kortman
    100. 100. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minute✤ 7,000+ hours full legnth feature firms and tv shows.March 22, 2011 @namtrok Paul Kortman
    101. 101. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minute✤ 7,000+ hours full legnth feature firms and tv shows.✤ source: website-monitoring.comMarch 22, 2011 @namtrok Paul Kortman
    102. 102. Why YouTubeMarch 22, 2011 @namtrok Paul Kortman
    103. 103. Why YouTube✤ Shows in GoogleMarch 22, 2011 @namtrok Paul Kortman
    104. 104. Why YouTube✤ Shows in Google✤ Video conveys information unlike text/pictures (Brochures)March 22, 2011 @namtrok Paul Kortman
    105. 105. Why YouTube✤ Shows in Google✤ Video conveys information unlike text/pictures (Brochures)✤ Low cost, easy to manageMarch 22, 2011 @namtrok Paul Kortman
    106. 106. Why YouTube✤ Shows in Google✤ Video conveys information unlike text/pictures (Brochures)✤ Low cost, easy to manage✤ Advanced features: targeted ads, InsightsMarch 22, 2011 @namtrok Paul Kortman
    107. 107. YouTube for BusinessMarch 22, 2011 @namtrok Paul Kortman
    108. 108. YouTube ChannelMarch 22, 2011 @namtrok Paul Kortman
    109. 109. YouTube ChannelMarch 22, 2011 @namtrok Paul Kortman
    110. 110. YouTube Channel InsightsMarch 22, 2011 @namtrok Paul Kortman
    111. 111. YouTube Channel InsightsMarch 22, 2011 @namtrok Paul Kortman
    112. 112. YouTube Next StepsMarch 22, 2011 @namtrok Paul Kortman
    113. 113. YouTube Next StepsMarch 22, 2011 @namtrok Paul Kortman
    114. 114. YouTube Next Steps✤ Acquire a video camera deviceMarch 22, 2011 @namtrok Paul Kortman
    115. 115. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube ChannelMarch 22, 2011 @namtrok Paul Kortman
    116. 116. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize ChannelMarch 22, 2011 @namtrok Paul Kortman
    117. 117. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audienceMarch 22, 2011 @namtrok Paul Kortman
    118. 118. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audience ✤ Share it on other networks (broadcast/announce it)March 22, 2011 @namtrok Paul Kortman
    119. 119. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audience ✤ Share it on other networks (broadcast/announce it) ✤ Embed it into websiteMarch 22, 2011 @namtrok Paul Kortman
    120. 120. YouTube: Acquire a Video CameraMarch 22, 2011 @namtrok Paul Kortman
    121. 121. YouTube: Acquire a Video Camera✤ Cell Phone Video✤ Flip Camera✤ Simple editing softwareMarch 22, 2011 @namtrok Paul Kortman
    122. 122. YouTube: Open a ChannelMarch 22, 2011 @namtrok Paul Kortman
    123. 123. YouTube: Open a Channel✤ Google account?March 22, 2011 @namtrok Paul Kortman
    124. 124. YouTube: Open a Channel✤ Google account?March 22, 2011 @namtrok Paul Kortman
    125. 125. YouTube Customize ChannelMarch 22, 2011 @namtrok Paul Kortman
    126. 126. YouTube Customize ChannelMarch 22, 2011 @namtrok Paul Kortman
    127. 127. YouTube: Post Content MonthlyWeeklyMarch 22, 2011 @namtrok Paul Kortman
    128. 128. YouTube: Post Content MonthlyWeekly✤ Show your projectsMarch 22, 2011 @namtrok Paul Kortman
    129. 129. YouTube: Post Content MonthlyWeekly✤ Show your projects✤ Show your StaffMarch 22, 2011 @namtrok Paul Kortman
    130. 130. YouTube: Post Content MonthlyWeekly✤ Show your projects✤ Show your Staff✤ Best results: How-to VideosMarch 22, 2011 @namtrok Paul Kortman
    131. 131. YouTube: Post Content MonthlyWeekly✤ Show your projects✤ Show your Staff✤ Best results: How-to Videos✤ Show your expertise (don’t tell them, show them)March 22, 2011 @namtrok Paul Kortman
    132. 132. YouTube: Share content on othernetworksMarch 22, 2011 @namtrok Paul Kortman
    133. 133. YouTube: Share content on othernetworks✤ Auto LinkingMarch 22, 2011 @namtrok Paul Kortman
    134. 134. YouTube: Share content on othernetworks✤ Auto Linking✤ SharingMarch 22, 2011 @namtrok Paul Kortman
    135. 135. YouTube: Embed in WebsiteMarch 22, 2011 @namtrok Paul Kortman
    136. 136. YouTube: Embed in WebsiteMarch 22, 2011 @namtrok Paul Kortman
    137. 137. YouTube Next StepsMarch 22, 2011 @namtrok Paul Kortman
    138. 138. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audience ✤ Share it on other networks (broadcast/announce it) ✤ Embed it into websiteMarch 22, 2011 @namtrok Paul Kortman
    139. 139. Next Steps ReviewMarch 22, 2011 @namtrok Paul Kortman
    140. 140. Next Steps Review✤ Create a Page ✤ Acquire a video camera device✤ Get 25 Likes (Connections) ✤ Open YouTube Channel✤ Get a custom URL ✤ Customize Channel✤ Post content weekly-daily ✤ Post content monthly-weekly written to your target audience focused on your target audience ✤ Share it on other networks (broadcast/announce it)March 22, 2011 @namtrok ✤ Embed it into Kortman Paul website
    141. 141. Final ThoughtsMarch 22, 2011 @namtrok Paul Kortman
    142. 142. Final Thoughts✤ YouTube and Facebook help you in search✤ Video and photos are more engaging for your target audienceMarch 22, 2011 @namtrok Paul Kortman
    143. 143. Questions?March 22, 2011 @namtrok Paul Kortman
    144. 144. Thank YouSlides are Available for Download at http://paulkortman.com/mdot

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