Creative, Meditative,Contextual Content Solutions for Green Businesses & Initiatives in this new age of Digital Marketing.

1. VachSoch means “thought of well spoken word”
to speak of Equation,Emotion,Einformation involved
in the brand being promoted through it.
It is an initiative to promote Blue Thoughts &
Green Interdisciplinary Approaches

2. What is a Blue Thought?
(Inspiration : Research of W.Chan Kim & Renee Mauborgne for “Blue Ocean
Strategy”)
A thought that
★ doesn’t lead to organization pursuing
incremental improvements in desperate
attempts to grab an extra point or two of the
market share.
★ that triggers innovations to extend the
boundaries of target segment
★ doesn’t set benchmarks but makes a new mark
by following a road that was less traveled by.

4. What is Green Interdisciplinary Approach?
(Inspiration : Concept of Green marketing that consists of marketing products
and services based on environmental factors or awareness ).
An approach that
★ Looks to non-customers to provide insights
into how one can create new, uncontested
opportunities
★ Learns from industries, fields or disciplines
that are not directly connected to the business
★ Aims for “equilibrium “ and “balance” in the
culture within and outside the organization.

5. Approach that makes the right balance possible!

6. Understanding the ‘ART’ & ‘Science’ Part in the required Context
Together...

7. So,at VachSoch, we also work on the science part of an ART
Project and on the art part of a Science Project....
Because, we believe Science and Art are Inseparable!

8. How VachSoch promotes Blue Thoughts & Green
Interdisciplinary Approaches in Science & ART
Fields..
Through Marketing ?
Yes ! but...
We prefer to call it “Thought Marketing”.
•We do it on suitable digital platforms
•The content developed is meditative and purposeful
•Promotes products and services based on environmental
factors or awareness.
*“Companies
involved in
green
marketing
make
decisions
relating to the
entire process
of the
company's
products,
such as
methods of
processing,
packaging
and
distribution.
[Source
Investopedia]
*Green Marketing incorporates a broad range of activities,
including product modification, changes to the production
process, sustainable packaging, as well as modifying
advertising. [Source Wikipedia]

9. Who does it?
VachSoch Catalyst and VachSoch Dampener
working in tandem.
A Catalyst provides an impetus or stimulus to carry the forward reaction
And
a Dampener prevents the free fall
Both together help in optimizing the environment to obtain equilibrium and
then sustain it.

10. How the “Start” Happens?
1. Right Now, VachSoch focuses on generating the right content
for the client.
2. Promoting the developed content on the right channel using
the right means comes under advanced phases.
• By evaluating the client case, content requirements are
analyzed for further action.
• The content developed is basically for digital media that may
be used offline too.
*Copyrights of the content are passed to the client as per the terms
of the agreement.

11. What areas/fields VachSoch works in?
The areas of work are listed under two broad
sections:
PACT - Poetry, Art, Culture & Trees
STEM - Science, Technology, Engineering &
Mathematics
Art & Science are inseparable…. at VachSoch….. they walk together..
[Equation.Emotion.Einformation]

12. How the “word” looks like?
-----Text Content includes------
Articles
Essays & Conversations
Research Reports
Campaign Content
Brand Launch (in India) Content
-------Audio Content includes--------
Webinar
Podcast
Delivery Time Frame : 3- 6 months. *Specific
timings depends on the time & resource
consumption of the project.

13. VachSoch Projects ..
❑Designs By Maulshree (DBM)
❑Chatbots Magazine
❑Oges
[*Detailed case studies and relevant samples can be shared on
request]
Art & Science are inseparable…. at VachSoch….. they walk together..
[Equation.Emotion.Einformation]

14. Other Content Marketing Services
❏ Social Media Communication Planning
❏ Paid Campaign Management
❏ Positioning & Segmentation Exercises
❏ Creating Buyer's Persona
❏ Website Wireframe Design Support
❏ Website Landing Page Optimization
Delivery Time Frame : 6-12 months. *Specific Timings
depends on the objectives of the brand promotion along
with time & resource consumption of the project.

15. Contact VachSoch
Contact Person: Namrata Nagar
Marketing Evangelist & Catalyst
Mail : namrata@vachsoch.com
Skype: Namrata.Trivedi72
………...Equation.Emotion & Einformation………………………………