Core Competencies 1. Search Engine Optimization and Marketing with PPC Campaigns2. Social Media Marketing – Primarily Facebook3. Email Marketing4. Web Development
• Keyword Analysis • Determine your website’s target audience • Adwords Campaign Setup • IdenCfy the keywords being used • Landing page opCmizaCon to ﬁnd compeCtors’ websites in • Conversions your market • OpCmize your site so it will show Fact: In the Mena Region 60% of the popula7on uses Google to up in the top of the list. Search!
Keyword Analysis Example Noble Insurance Keywords Searched: Property Insurance Marine Insurance Engineering Insurance Liability Insurance Motor Insurance AviaCon Insurance Miscellaneous Insurance Property Insurance Individual Life Insurance Individual Medical Insurance Employee Beneﬁts Scheme Risk Management Insurance Consultancy Approximately 300,000 searches for services of Noble Insurance!
Keyword Analysis Example Total Freight InternaConal Keywords Searched: logisCcs company dubai freight forwarding air cargo excess baggage Approximately 200,000 searches looking for services of Total Freight
Adwords Campaign Setup Average Campaign has about 800 keywords And approximately 100 ads setup
Landing Page Navigation MenuOptimization Optimization To encourage maximum conversions Incentivised Lead Generation Form Seo Relevance Headings Social Proof
Results 2091 Clicks in 5 months Avg monthly Spend in 5 Months: 1358 AED Increase in business revenue 15% per month Testimonial We are star7ng to see some growth with what we have done to date (new e-‐bookings or e-‐sourced bookings are on the increase -‐ currently 15% of total vs. 75% for repeat bookings from all sources). Peter Obee – Owner Cool Aroma Spa, 20/12/2012
Social Media IS NOT A SALES PLATFORM IT’S A MARKETING PLATFORM TO:
IT’S ABOUT BEING TOP OF MIND RECALL AT THE POINT OF PURCHASE!
Why should any one use Social Media? Because, Also because,People Love to Talk People Love to Listen tooPeople Love to Share People Love to Share furtherPeople Love to Advice People Love to Get Advice
Social Media Statistics 2,998,900 People who live in the United Arab Emirates age 25 and older 2,062,900 Who are male! Precise Targe?ng!
Our Process 1. Understand the Business2. Understand Buying Process3. Identify the Goal of going Social • Create Email List • Drive Traffic to the website or • Just Brand Awareness4. Create a Content Strategy • Because it is the content that people share!5. Create Engagement Strategy • Contests Sweepstakes6. Measure Conversions – Google is your best tool
Dec 2012 Jan 2013 Feb 2013 Email Marketing Samples
Email Marketing 1. We execute list building campaigns • By driving Google traffic to landing pages • Popup forms on websites • Using facebook Like Gates • Using social media engagement activities2. We create subject lines that ensure that emails land in Inbox3. We use awesome designs and strong copy to encourage action – That is a Click to go to website landing Page
Website Design Development At the end of the day, purpose of all marketing be it Google, Social Media or Email is to drive traffic to the WEBSITE As buying decisions are made on the website. We Create Stunning Websites That Sell!