Marketing Your Family Child Care


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Marketing Your Family Child Care

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Marketing Your Family Child Care

  1. 1. Family Child Care <br />Business Planning<br />Marketing your Family Child Care<br />© Nakali Consulting, Inc 2008-2011<br />
  2. 2. The 4 P’s of Marketing<br /><ul><li>Product
  3. 3. Price
  4. 4. Place
  5. 5. Promotion</li></ul>© Nakali Consulting, Inc 2008-2011<br />
  6. 6. Product:<br />What are the features and benefits <br />of your child care program? <br /><ul><li>Features describe what your </li></ul>program offers<br /><ul><li>Benefits tell clients how the program </li></ul>will help them and their children<br />© Nakali Consulting, Inc 2008-2011<br />
  7. 7. Price: <br />Have you set your rates at a price <br />that will cover your expenses? <br /><ul><li>Can parents afford your rates?
  8. 8. Are there subsidies available to cover </li></ul>what parents can’t pay?<br /><ul><li>What services are parents paying for?
  9. 9. Can you articulate to parents the </li></ul>value and the quality of your services?<br />© Nakali Consulting, Inc 2008-2011<br />
  10. 10. Place: <br />Do you know the demographics <br />of the neighborhood? <br /><ul><li>How many other child care providers are there in your neighborhood? Are they centers, FCC or exempt?
  11. 11. What type of care are parents looking </li></ul>for? How many need care?<br /><ul><li>How accessible are you? </li></ul>© Nakali Consulting, Inc 2008-2011<br />
  12. 12. Promotion: <br />What marketing strategies are <br />going to be most effective for you?<br /><ul><li>What is your marketing budget?
  13. 13. Who are you targeting, and how do you best reach your target market?
  14. 14. What strategies can be implemented </li></ul>on a small budget and still reach a <br />large audience?<br />© Nakali Consulting, Inc 2008-2011<br />
  15. 15. Marketing Materials<br /><ul><li>Always include your license number </li></ul>on all marketing materials<br /><ul><li>Get written consent from parents before using pictures of children
  16. 16. Your logo should be used on all of your marketing materials, it allows your business to be easily recognized</li></ul>© Nakali Consulting, Inc 2008-2011<br />
  17. 17. Website<br /><ul><li>To be effective today, your marketing strategy must include an on-line presence, whether you are a small family child care business or a multi-million dollar corporation. 
  18. 18. List your family child care in on-line provider directories
  19. 19. Many providers get great results by listing on Craigslist </li></ul>© Nakali Consulting, Inc 2008-2011<br />
  20. 20. Business Cards <br /><ul><li>Always have business cards with you ready to hand out to prospective clients
  21. 21. Make sure the parents already in your program have your business cards
  22. 22. Leave your cards with local businesses, schools, libraries and anywhere else parents frequently visit</li></ul>© Nakali Consulting, Inc 2008-2011<br />
  23. 23. Brochures and Flyers<br /><ul><li>A flyer allows you to list some of the features and services you offer, providing a little more information than you can include on a business card
  24. 24. With a brochure, you can include your mission and/or philosophy statement, and go into more detail about the benefits of your program and, maybe even include some pictures of your program</li></ul>© Nakali Consulting, Inc 2008-2011<br />
  25. 25. Other Marketing Ideas<br /><ul><li>Hang a colorful sign
  26. 26. Offer a finders fee for any referrals
  27. 27. Make gifts for parents with your business information printed on them
  28. 28. Put a magnetic sign on your car
  29. 29. Print your business information on shirts, pens or bags</li></ul>© Nakali Consulting, Inc 2008-2011<br />
  30. 30. On the Phone…<br /><ul><li>Be professional and courteous
  31. 31. Be able to articulate your philosophy </li></ul>and beliefs; what makes your program different , and why a parent should <br />entrust his or her child to you<br /><ul><li>Be able to list the features and </li></ul>benefits of your program<br />The number one, most effective marketing tool is <br />Referrals, Referrals, Referrals!!!<br />© Nakali Consulting, Inc 2008-2011<br />