SKYFALLSkyfall has an identifiable advertising campaign, in keepingwith the Bond series.The posters feature modern, cold colours to suit the suavenature of the protagonist – James Bond. The magazines feature the same colour scheme to follow the film’s advertising image. Even the subscriber’s issue Of Empire changes their corporate image to match the film’s. Many of the poses are the same and the images are re-used.
Advertising on the underground in London iscommonplace. There are posters just aboutanywhere. Skyfall was no exception.Even sponsors of Skyfall took to advertising it. Posters on the underground are much bigger, a different shape, and much more impressive to catch people’s eye
FILM FESTIVALS/PREMIERSThe setting of the premier has to be in keeping with the styleof the film’s advertising. Hence the pictures below of theSkyfall premier.The car is very suave and sophisticated but also conveysBond’s need for speed.The backdrop is the same featured colours and fonts.
INTERVIEWSInterviews are a useful form of advertising as it can be virallysent out on the internet/TV. They most likely crop up inentertainment channels or websites such as ‘E!’ or ‘E! Online’or MTV etc. These interviews can convey not only the film’sadvertising package but also more information to enticeaudiences.These interviews usually feature a backdrop in keeping withthe advertising as shown below:
INVESTORSInvestors are vital to a film’s success as the sponsors providemoney for the production of the film as well as the productioncompanies.As seen below Bond was part of the ‘The GREAT’ campaign,using posters to tell everyone how good Great Britain really is.There was controversy over the newHeineken sponsorship as Bond issynonymous with martini ‘shaken not stirred’.But the deal was worth £23 million and it hasbeen reported the film would not have beenmade without the deal.
PRODUCTSProducts are used to gain the money investors have put in tothe film’s production. These products make normal membersof the audience able to feel as good as a Bond girl, or Bondhimself!The product and the film benefit each other, for example:A man sees the advert for the 007 fragrance when watchingSkyfall in the cinema, he then buys it, benefiting thefragrance company but that company has already invested inthe film.Another man sees the 007 fragrance in the shop, buys it andthen remembers that the new film is out soon, then goes andbuys a ticket – benefiting the film and the product.
ONLINE ADVERTISINGOnline advertising is vital for the success of a film. Socialnetworking sites are used to target a films target audience.Cinema websites are used to entice potential audiences tobuy tickets.Production company websites and filmwebsitesconvince alreadyinterestedaudiences tosee the film.
BREAKING DAWN PART 2The posters are usually of the main cast – or the main 3.Cold, dark colours are used to reflect the danger, tension,mystery and thrilling side of the film. These magazine covers feature two contrasting sides to the film. The posters and cover on the right focuses on the drama to draw audiences in. However, the magazine to the left plays on the love angle and features a much brighter image representing happier times for the characters - drawing in different audiences.
INTERVIEWS/PRESS RELEASESInterviews and press releases are usually done in front of ahuge poster to advertise the film being presented at theevent. This is done so viewers are reminded of the reason forbeing there and the job at hand. These posters are in keepingwith the style of the advertising package. In the picture of apress release to the right there is animage, not directly taken from a poster butfeatures similar colours and the sunrise ispoignant because the it is a link to the titleand the start of Bella’s new vampire life.The links can be made subconsciously butwill remind audiences to buy tickets and see the film.
MY WEEK WITH MARILYNThis film has various style of posters. The black and white postersrepresent the timelessness story of Marilyn Monroe, it alsorepresents the drama of her persona. The other style poster is amuch softer style with light blues thatcould symbolize the untold story of theinnocent side of Marilyn Monroe –possibly the true her. This style is theone featured and reflected in themagazine Studio – a film magazine forwomen.
LIKE CRAZYSmaller budget films have to use thesame image on a few posters andwebsite. The same lighting is used inthe two images to link the two to makea link in the audiences mind andinterest them in the film.Having posters everywhere will ensurethe film stays in the mindsof viewers and they willremember it and buy tickets.
MARTHA MARCY MAY MARLENEThese six different posters take two different approaches tothe film. The top three feature the sinister side with darkcolours, making the film look more like a thriller.The bottom three usewhite as the main colour,perhaps to represent theinnocence of theprotagonist. The bottomleft poster gives theimpression that the film isan independent film,whereas the top three looklike a film with a much higherproduction budget than itactually did. These variousstyle of poster could be toexpress the two sides to thefilm and interest both typesof audience.