1. !! #nob_event
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2. Web/Mobile
SEM (Web/Mobile)
SAP
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3. Web/Mobile
SEM (Web/Mobile)
SAP
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4. SAP
2009/10 2009/8
65 150
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5. RPG ( )
(iOS IAP, Android Webmoney)
iOS 1/27 2 , 3 , 1
Android 4/1 6
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6. (iOS )
DL 40
DAU 5
1 3 75%
27
16
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7. (iOS )
1 2 1
2
91
31
2011/5/29
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8. (iOS )
(Source: )
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9. (iOS )
(4/1 5/28)
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10. (iOS )
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11. AppStore ( )
AppStore 300 (2011/1 )
Restaurant Story Bakery Story Farmvillage City Story
(Hudson) (TeamLava) (TeamLava) (Zynga) (TeamLava)
MEGU Smurf Village We Rule Deluxe Tap Zoo Tiny Chef
(Feynmann) (Beeline) (ngmoco) (Pocket Gems) (TinyCo)
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12. AppStore ( )
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

13. Discovery
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14. 1
AppStore
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

15. 2
PR/
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16. AppStore
AppStore DL
1 5 30,000
6 10 20,000 30,000
11 20 15,000 20,000
21 25 10,000 15,000
26 50 5,000 10,000
51 100 3,000 5,000
101 150 2,000 3,000
(2011/5 Adways )
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

17. AppStore
4/13 4/14 4/15 4/16 4/17 4/18 4/19
Facebook 13 1 1 1 1 1 7
Skype 33 15 12 11 10 20 26
Illumination US 48 14 13 25 50 169 >1000
Zombie Farm 52 39 45 37 30 55 69
Papaya Farm 62 42 37 53 161 274 272
Gun Bros 83 83 73 43 33 73 119
Gowalla 103 43 32 163 433 >1000 >1000
Source Appannie
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

18. AppStore
4/13 4/14 4/15 4/16 4/17 4/18 4/19
Facebook 13 1 1 1 1 1 7
Skype 33 15 24
12 11 10 20 26
Illumination US 48 14 13 25 50 169 >1000
Zombie Farm 52 39 45 37 30 55 69
Papaya Farm 62 42 37 53 161 274 272
Gun Bros 83 83 73 43 33 73 119
Gowalla 103 43 32 163 433 >1000 >1000
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

19. AppDriver
714 (5/15) 33 (5/16)
33
714
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20. Android Market
DL
50 DL 1 100DL 20
Source Distimo
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

21. Android Market
DL
100DL 80
Source Distimo
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

22. Android Market
Android Market 25 DL 5
AppStore US 2 10
AndoridMarket 50 DL 2
AppStore US 2 6
4 Android Market Top10 26
AppStore 94
Source Distimo
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23. AppStore
DL (2011/3)
Developer DL 2011/3
Glu Mobile 248
999 DL
Pocket Gems 155
US 1
Team Lava 141
(2100)
Craneball Studios 141
DL 4
Game View Studios 141
Glu Mobile GunBros
Sunstorm Interactive 118
1-3 $2.3M
Capcom Interactive 97
Backflip Studios 93
Storm8 75
Bayview Labs 72
Source Xyologic
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24. Android
100 5
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25. twitter : @plug_one
HP : http://appdriver.jp
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