Social Gaming Success in Japan

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Adways presentation regarding their Mega-hits application "KAIBUTSU KURONIKORU"
http://www.adways.net/

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Social Gaming Success in Japan

  1. 1. !! #nob_eventCopyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  2. 2. Web/Mobile SEM (Web/Mobile) SAPCopyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  3. 3. Web/Mobile SEM (Web/Mobile) SAPCopyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  4. 4. SAP 2009/10 2009/8 65 150 Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  5. 5. RPG ( ) (iOS IAP, Android Webmoney)iOS 1/27 2 , 3 , 1Android 4/1 6 Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  6. 6. (iOS ) DL 40 DAU 5 1 3 75% 27 16Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  7. 7. (iOS )1 2 1 2 91 31 2011/5/29 Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  8. 8. (iOS ) (Source: )Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  9. 9. (iOS ) (4/1 5/28)Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  10. 10. (iOS )Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  11. 11. AppStore ( ) AppStore 300 (2011/1 ) Restaurant Story Bakery Story Farmvillage City Story (Hudson) (TeamLava) (TeamLava) (Zynga) (TeamLava) MEGU Smurf Village We Rule Deluxe Tap Zoo Tiny Chef (Feynmann) (Beeline) (ngmoco) (Pocket Gems) (TinyCo) Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  12. 12. AppStore ( ) Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  13. 13. Discovery Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  14. 14. 1 AppStoreCopyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  15. 15. 2PR/ Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  16. 16. AppStore AppStore DL 1 5 30,000 6 10 20,000 30,000 11 20 15,000 20,000 21 25 10,000 15,000 26 50 5,000 10,000 51 100 3,000 5,000 101 150 2,000 3,000 (2011/5 Adways ) Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  17. 17. AppStore 4/13 4/14 4/15 4/16 4/17 4/18 4/19 Facebook 13 1 1 1 1 1 7 Skype 33 15 12 11 10 20 26 Illumination US 48 14 13 25 50 169 >1000 Zombie Farm 52 39 45 37 30 55 69 Papaya Farm 62 42 37 53 161 274 272 Gun Bros 83 83 73 43 33 73 119 Gowalla 103 43 32 163 433 >1000 >1000 Source Appannie Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  18. 18. AppStore 4/13 4/14 4/15 4/16 4/17 4/18 4/19 Facebook 13 1 1 1 1 1 7 Skype 33 15 24 12 11 10 20 26 Illumination US 48 14 13 25 50 169 >1000 Zombie Farm 52 39 45 37 30 55 69 Papaya Farm 62 42 37 53 161 274 272 Gun Bros 83 83 73 43 33 73 119 Gowalla 103 43 32 163 433 >1000 >1000 Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  19. 19. AppDriver 714 (5/15) 33 (5/16) 33 714 Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  20. 20. Android Market DL 50 DL 1 100DL 20 Source Distimo Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  21. 21. Android Market DL 100DL 80 Source Distimo Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  22. 22. Android Market Android Market 25 DL 5 AppStore US 2 10 AndoridMarket 50 DL 2 AppStore US 2 6 4 Android Market Top10 26 AppStore 94 Source Distimo Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  23. 23. AppStore DL (2011/3) Developer DL 2011/3Glu Mobile 248 999 DLPocket Gems 155 US 1Team Lava 141 (2100)Craneball Studios 141 DL 4Game View Studios 141 Glu Mobile GunBrosSunstorm Interactive 118 1-3 $2.3MCapcom Interactive 97 Backflip Studios 93 Storm8 75 Bayview Labs 72 Source Xyologic Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  24. 24. Android 100 5 Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
  25. 25. twitter : @plug_oneHP : http://appdriver.jpCopyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

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