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Android apps promotion and ads optimization in Japan market

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Android apps promotion and ads optimization in Japan. English version is also available.

* Promotion marketing strategy
* Ads optimization
* Other development tips

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Android apps promotion and ads optimization in Japan market

  1. 1. AndroidDev.jp 2011/2/21 LLC Email: lui_okada@samurai-international.jp Twitter: @Lui_AppsDev Facebook: lui.okada WEB: http://samurai-international.jp/
  2. 2. —  —  —  —  —  — 
  3. 3. Tokyo Kobe
  4. 4. 350,000 RankingTube 300,000 [iOS/Android] [Android] YouTube 50 250,000 Viewer iOS iOS 3 200,000 Andronavi 1 150,000 [iOS/Android] [iOS] 100,000 iOS 50,000 0 2010.6.20 2010.6.27 2010.7.4 2010.7.11 2010.7.25 2010.8.1 2010.8.8 2010.8.15 2010.8.22 2010.8.8.29 2010.9.5 2010.9.12 2010.9.19 2010.9.26 2010.10.3 2010.10.10 2010.10.17 2010.10.24 2010.10.31 2010.11.07 2010.11.14 [iOS] [iOS] iOS Charity Clock [iOS] iPhone 2009 Android NGO 2010 PLAS
  5. 5. —  2010 10 —  CTR 9%! —  AndroNavi1
  6. 6. AndroNavi 11 12 1 1 2 2 1 2011 2 14
  7. 7. 10.12 10.18 10.25 11.2 11.11 11.17 11.24 12.1 12.7 12.15 12.22 DL 12.29 2011.1.5 1.11 1.18 1.25 2.1 2.8 2.14 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
  8. 8. iPhone RankingTube DL Total Sum 120,000 100,000 80,000 60,000 40,000 20,000 0
  9. 9. —  —  —  —  — 
  10. 10. —  Android —  — 
  11. 11. STP B A
  12. 12. Product Ø  Ø 
  13. 13. Price Ø  Ø  Ø 
  14. 14. Place •  • 
  15. 15. Promotion •  •  •  •  • 
  16. 16. Market
  17. 17. RankingTube AppStore1 Market
  18. 18. —  —  —  —  —  —  AR NFC —  UI —  —  Android/iOS —  — 
  19. 19. UI
  20. 20. UI CTR UI •  •  • 
  21. 21. RankingTube
  22. 22. US EU 10 ( ) US EU
  23. 23. 120.00% 100.00% 80.00% Others Windows Mobile 60.00% IOS 40.00% Android BlackBerry OS 20.00% Symbian 0.00% Share Share 2010 Market 2014 Market (IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)
  24. 24. Free Apps Trend in US (Destimo Report November 2010)
  25. 25. Paid Apps Trend in US (Destimo Report November 2010)
  26. 26. —  —  — 
  27. 27. LLC —  Email: lui_okada@samurai-international.jp —  Twitter: @Lui_AppsDev —  Facebook: @lui.okada —  Pages: @samurai.international —  Mail lui_okada@samurai-international.jp

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