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スマートフォン向けソーシャルゲームの成功と失敗 110530

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日本のソーシャルゲームに関しての成功と失敗に関してPottapさんが自社のアプリをベースにまとめたものです。

スマートフォン向けソーシャルゲームの成功と失敗 110530

  1. 1. Monday, May 30, 2011
  2. 2. Monday, May 30, 2011
  3. 3. What is ?Monday, May 30, 2011
  4. 4. What is ? 100Monday, May 30, 2011
  5. 5. Twinkle Bar 3 mixi iPhone BarMonday, May 30, 2011
  6. 6. Twinkle Bar 3 mixi iPhone BarMonday, May 30, 2011
  7. 7. CoordeMania 4 GREE iPhoneMonday, May 30, 2011
  8. 8. � � � �Monday, May 30, 2011
  9. 9. � � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu841Monday, May 30, 2011
  10. 10. � � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu841 chimu841Monday, May 30, 2011
  11. 11. TwinkleBar � CoordeMania � ARPPU → →20 10 15Monday, May 30, 2011
  12. 12. 20 2Monday, May 30, 2011
  13. 13. ※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/Monday, May 30, 2011
  14. 14. ※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/ 50Monday, May 30, 2011
  15. 15. ※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 50Monday, May 30, 2011
  16. 16. ※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 50 5Monday, May 30, 2011
  17. 17. 30 4Monday, May 30, 2011
  18. 18. ※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/Monday, May 30, 2011
  19. 19. ※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/ 10Monday, May 30, 2011
  20. 20. ※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 10Monday, May 30, 2011
  21. 21. ※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 10 3Monday, May 30, 2011
  22. 22. AppStore →CoordeMania 50 80 1,500DLMonday, May 30, 2011
  23. 23. ",#$ -./0123456$ !"#$ (,#$ 788693:50/5$ !,#$ %%#$ !,#$ TwinkleBar CoordeMania %,#$ %,#$ &&#$ 15 30 &,#$ &,#$ (#$ %#$ ,#$,#$ ,#$ *%#$*%#$*%#$*%#$ ,#$ )#$ *#$**#$*#$*#$ **#$ *)#$*,#$**#$*,#$**#$*)#$ *)#$*,#$ *,#$*,#$ )+#$*,#$ )+#$ *%#$ *!#$ )!#$ *,#$ *&#$ *#$*&#$ *#$ )+#$)"#$)+#$)"#$)"#$ )(#$)!#$ ),#$ )#$)*#$)*#$ )#$)*#$ )#$ ))#$))#$)*#$ ),#$ ),#$)*#$ ,#$ ) * & % ! ( " + ), )) )* ) )& )% )! )( )" )+ *, *) ** * *& *% *! *( *" *+ ,Monday, May 30, 2011
  24. 24. Monday, May 30, 2011
  25. 25. → → “ ” →Monday, May 30, 2011
  26. 26. →TOP →1 → →Monday, May 30, 2011
  27. 27. → → →Monday, May 30, 2011
  28. 28. → → → 2 → →Monday, May 30, 2011
  29. 29. →→→mixi→Monday, May 30, 2011
  30. 30. Monday, May 30, 2011
  31. 31. Monday, May 30, 2011
  32. 32. de 7Monday, May 30, 2011
  33. 33. ANIMAL VILLAGE 9Monday, May 30, 2011
  34. 34. Monday, May 30, 2011

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