4.2 Amy Clark

360 views

Published on

Published in: Business, Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
360
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Who I am Who we areMy role today
  • the questions you ask yourself before starting any kind of media outreachhow you decide when to engage reportersOOR in MS: bad housing problems, public education, don’t have state partner there so have to work harder, uneven track record on getting coverage there
  • how you find reporters interested in the issuehow you contact reporters interested in the issueOOR: contacted every reporter who called re: OOR past 2 years & let them know the report was coming out. Got response to PR from MS reporter & was happy to see MS, looked at his great stories, wanted him to write a story no matter what
  • your first line of contact, what you say, how you introduce yourself, how you hook themOOR: MS floods, his previous stories, we knew folks there he could talk to
  • what happens when you hook someone (what do you share on background, what do you leave for the spokesperson and why, how do you go about setting up the call/interview?)
  • 4.2 Amy Clark

    1. 1. Navigating Media Relations: The Press Officer’s Perspective<br />Amy Clark<br />July 14, 2011<br />www.nlihc.org <br />
    2. 2. Getting Started: What’s My Strategy?<br />Achieving the mission, meeting goals and objectives<br />Choosing the best method<br />Creating a broader effort<br />National Low Income Housing Coalition<br />
    3. 3. How NLIHC Built a Media List from Scratch<br />Ongoing list building<br />Online research<br />Segment and target<br />National Low Income Housing Coalition<br />
    4. 4. Pitching Coach<br />Fresh data helps<br />Connect to a previous story <br />Connect to issues relevant in the reporter’s community<br />National Low Income Housing Coalition<br />
    5. 5. Handing Off and Following Up<br />Providing good “customer service”<br />Prepping our spokespeople<br />Tracking press hits<br />Getting the most mileage possible out of our clips<br />National Low Income Housing Coalition<br />
    6. 6. Contact Me<br />Amy Clark<br />Communications Director<br />amy@nlihc.org<br />202.662.1530 x227<br />National Low Income Housing Coalition<br />

    ×