Getting Involved: Effective Messaging for        AdvocacyNational Conference on Ending Family and Youth                Hom...
Advocacy is…  Advocacy is “the active support   of an idea or cause; especially   the act of arguing for   something.”
Importance of Advocacy • Advocacy = MORE resources to achieve your   mission • Especially important with budget cuts • Jan...
Strategies Everyday Communication • Go straight to the source! • Contact appropriate staff members • Never send “snail mai...
Strategies – Media and Site Visits Media • Send news stories to policymaker staff • Be pro-active! Site Visits • See first...
Identifying a Message • Know your audience!!   – Party affiliation   – Voting background   – Personal history   – Committe...
Messaging in Current Environment Policymakers need to prioritize programs. Show me the numbers! These programs work. • Pro...
Messaging in Current Environment • Don’t balance the budget on the back   of the most vulnerable • Bipartisan history of s...
More Information         Amanda Krusemark Benton          Director of Policy Outreach    National Alliance to End Homeless...
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1.7 Getting Involved: Effective Messaging for Advocacy

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1.7 Getting Involved: Effective Messaging for Advocacy

Speaker: Amanda Benton

It is critical that policymakers understand the importance of providing adequate resources for homeless assistance. However, it can be difficult to find a message that resonates with this key audience. This workshop will review the basics of getting involved in advocacy and developing a message. Presenters will also explore effective strategies for communicating with policymakers in the current fiscal climate.

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1.7 Getting Involved: Effective Messaging for Advocacy

  1. 1. Getting Involved: Effective Messaging for AdvocacyNational Conference on Ending Family and Youth Homelessness February 9, 2012
  2. 2. Advocacy is… Advocacy is “the active support of an idea or cause; especially the act of arguing for something.”
  3. 3. Importance of Advocacy • Advocacy = MORE resources to achieve your mission • Especially important with budget cuts • January 2013 Sequestration – 9.1 % across- the-board cut
  4. 4. Strategies Everyday Communication • Go straight to the source! • Contact appropriate staff members • Never send “snail mail” to Capitol Hill Meetings • DC or district • May only last 10-15 minutes • Keep it simple!
  5. 5. Strategies – Media and Site Visits Media • Send news stories to policymaker staff • Be pro-active! Site Visits • See first-hand how a program works • Tie what they’re seeing to policy priority
  6. 6. Identifying a Message • Know your audience!! – Party affiliation – Voting background – Personal history – Committee assignments • Program strengths – Think outside the box!
  7. 7. Messaging in Current Environment Policymakers need to prioritize programs. Show me the numbers! These programs work. • Program characteristics • Outcomes • History of success
  8. 8. Messaging in Current Environment • Don’t balance the budget on the back of the most vulnerable • Bipartisan history of support for homeless assistance
  9. 9. More Information Amanda Krusemark Benton Director of Policy Outreach National Alliance to End Homelessness abenton@naeh.org

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