Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

1.1 Getting Results: Advancing Your Advocacy Agenda (Zisette)


Published on

Getting the resources that are needed to end homelessness will require advocacy that can effectively elevate homelessness to a key policy priority. This workshop, for state captains and outcome-oriented advocates, will provide attendees with the skills to impact policy by:
- establishing long-term relationships with policymakers;
- leading productive meetings with policymakers;
- developing powerful messages for a range of key stakeholders.

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

1.1 Getting Results: Advancing Your Advocacy Agenda (Zisette)

  1. 1. Board Mobilization for Advocacy<br />National Alliance to End Homelessness Conference,<br />July 13, 2010<br />
  2. 2.
  3. 3. Goals of the Project <br />Expand significantly the number of powerful advocates involved in ending homelessness<br />Leverage the Unique & Powerful position of board members/community leaders<br />Support housing and homeless agencies’ mission and financial health<br />Motivate, build skills, build infrastructure, sustainability<br />
  4. 4. Types of advocates<br />Types of Advocates <br />Lobbyists & Paid Practitioners<br />Campaign Contributors<br />Member-driven coalitions<br />Unpaid Individuals, including board members of 501(c)(3) nonprofits<br />
  5. 5. Doing the Math:<br />
  6. 6. You’re the Policy Maker:<br />Policy Director<br />Is He Credible?<br />Paid Professional<br />Constituent<br />Expert on the Issues<br />Respected<br />You see him in the hallway a lot.<br />
  7. 7. You’re the Policy Maker:<br />Is He Credible?<br />Board Member<br />Volunteer<br />Informed on the Issues<br />Constituent<br />Community Leader<br />Owns a coffee shop<br />He helps out at your town hall meetings.<br />
  8. 8. Who Will Be more likely to influence you?<br />????????????????<br />
  9. 9. Board Member Perspective<br /> #1 Role = financial health of agency<br />Preservation and development of $$ needed to achieve mission<br />Typical focus is private fund raising<br />For many nonprofits, public funds are largest portion of revenues<br />Fears - advocating for public resources is new.<br />
  10. 10. BARRIERS<br />Legal fears<br />Other Priorities & Limited Time<br />Executive Directors<br />Partisanship<br />Peers<br />Inadequate Support and Information<br />Looking Dumb<br />
  11. 11. Introducing Advocacy to Your Board<br />“Do the Math” – look at your operating budget & resources your clients need to succeed;<br />Cell Phone Advocacy – build confidence, use peers – give them the tools;<br />ED pep talk on advocacy;<br />Connect to the Mission.<br />Make Initial org commitment to Advocacy<br />Give one hour per week.<br />
  12. 12. BMfA CURRICULUM<br />
  13. 13. Legislator’s Perspective<br />Self-interested Advocacy is most common<br />Board members are knowledgeable, passionate, credible, community-based<br />Executive Directors & staff are alsoa critical component for effective advocacy – for their technical knowledge & experience.<br />
  14. 14. ED’s Role in Advocacy<br />Advocacy lead for agency (usually)<br />Supports advocacy activities of Board Members<br />Link to Advocacy Coalitions<br />Provides data and insight on budget and policy issues <br />And does a lot of other stuff<br />
  15. 15. How to Mobilize Board Members?<br />Traditional Organizing:<br />One-on-one<br />Editorial Boards<br />Fact Sheets<br />Direct Mail<br />Champion/Hero Programs<br />
  16. 16. How to Mobilize Board Members?<br />Cloud Organizing:<br />Online Headquarters<br />Database driven<br />Accessible, Immediate<br />Email, Blogs, Facebook, Twitter<br />Inexpensive (per supporter)<br />Ease of Attraction or Repulsion<br />
  17. 17. How to Mobilize Board Members?<br />Cloud Organizing:<br />Online Headquarters<br />Database driven<br />Accessible, Immediate<br />Email, Blogs, Facebook, Twitter<br />Inexpensive (per supporter)<br />Ease of Attraction or Repulsion<br />
  18. 18. Federal Advocacy<br />Local Offices, district meetings<br />Email<br />Capitol Meetings<br />Start with Staff<br />
  19. 19. Project Resources <br />13 minute “motivational” video:<br /><br /> Senator Patty Murray video (4 minutes):<br /><br />Other resources and tools on board advocacy can be found at the project website:<br />
  20. 20. More Resources <br />“Nonprofit Board Member’s Guide to Lobbying and Advocacy”, Marcia Avner (MN Council of Nonprofits)<br />NAEH:<br />NLIHC:<br /><br />Alliance for Justice:<br />Center for Lobbying in the Public Interest:<br /><br />Enterprise Community Partners:<br /><br />
  21. 21. Comments or Questions?<br />Walter Zisette<br /> (206) 461-4500, ext. 111<br /><br />