AOL: THE WORLD’S
OLDEST STARTUP
1985:
IN THE
BEGINNING
Q-LINK:
ELECTRONIC MAIL
ONLINE CHAT
FILE SHARING
ONLINE NEWS
INSTANT MESSAGING
ONLINE GAMES
1991: AMERICA
ONLINE IS BORN
WE PUT THE
WORLD ONLINE
50%
AT THE HEART
OF POPULAR
CULTURE
THEN THIS
HAPPENED
“A PIVOTAL
MOMENT IN THE
UNFOLDING OF
THE INTERNET
AGE”
THEN THIS
HAPPENED
THEN THIS
HAPPENED
BUBBLES BURST
WEB 2-POINT-
HUH?
INNOVATION IS A
CULTURE
2009: BACK TO
THE FUTURE
CULTURE
AND CODE
CULTURE
AND CODE
INNOVATION + VISION
ULTURE
CODE
2010
2013
2014
2014
2014
2010
2010
2011
2012
2014
2 EMMY
NOMINATIONS
2012
2013
2013
LAUNCH...
INNOVATING THE
NEWS
INNOVATING
VIDEO
INNOVATING
TECHNOLOGY
AT THE HEART OF
POPULAR CULTURE
(AGAIN)
SO WHERE NEXT?
ULTURE
CODE
2010
2013
2014
2014
2014
2010
2010
2011
2012
2014
2 EMMY
NOMINATIONS
2012
2013
2013
LAUNCH
ON P...
1. INNOVATION CAN COME FROM ANYWHERE
2. KEEP ITERATING; NOTHING’S EVER FINISHED
3. YOU DON’T HAVE TO BE FIRST… JUST BETTER...
THANK YOU
AOL's innovation story
AOL's innovation story
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AOL's innovation story

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This presentation was given at Innovation Stories, Innovation Social's annual premium event, on July 6th 2015 in London. Hamish Nicklin, MD of AOL UK, presented the AOL story and gave the inside scoop on why the oldest start-up in the world is innovating once again.

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AOL's innovation story

  1. 1. AOL: THE WORLD’S OLDEST STARTUP
  2. 2. 1985: IN THE BEGINNING
  3. 3. Q-LINK: ELECTRONIC MAIL ONLINE CHAT FILE SHARING ONLINE NEWS INSTANT MESSAGING ONLINE GAMES
  4. 4. 1991: AMERICA ONLINE IS BORN
  5. 5. WE PUT THE WORLD ONLINE
  6. 6. 50%
  7. 7. AT THE HEART OF POPULAR CULTURE
  8. 8. THEN THIS HAPPENED
  9. 9. “A PIVOTAL MOMENT IN THE UNFOLDING OF THE INTERNET AGE”
  10. 10. THEN THIS HAPPENED
  11. 11. THEN THIS HAPPENED
  12. 12. BUBBLES BURST
  13. 13. WEB 2-POINT- HUH?
  14. 14. INNOVATION IS A CULTURE
  15. 15. 2009: BACK TO THE FUTURE
  16. 16. CULTURE AND CODE
  17. 17. CULTURE AND CODE
  18. 18. INNOVATION + VISION ULTURE CODE 2010 2013 2014 2014 2014 2010 2010 2011 2012 2014 2 EMMY NOMINATIONS 2012 2013 2013 LAUNCH ON PBS 2013 COMES TO EUROPE 2014 CREATIVEEFFECTIVENESS GRANDPRIX 2014 2015 2015 2015 2015 2015 Verizon Purchases AOL for $4.4B 2015 FIRST UK ORIGINAL AGORA
  19. 19. INNOVATING THE NEWS
  20. 20. INNOVATING VIDEO
  21. 21. INNOVATING TECHNOLOGY
  22. 22. AT THE HEART OF POPULAR CULTURE (AGAIN)
  23. 23. SO WHERE NEXT? ULTURE CODE 2010 2013 2014 2014 2014 2010 2010 2011 2012 2014 2 EMMY NOMINATIONS 2012 2013 2013 LAUNCH ON PBS 2013 COMES TO EUROPE 2014 CREATIVEEFFECTIVENESS GRANDPRIX 2014 2015 2015 2015 2015 2015 Verizon Purchases AOL for $4.4B 2015 FIRST UK ORIGINAL AGORA ?
  24. 24. 1. INNOVATION CAN COME FROM ANYWHERE 2. KEEP ITERATING; NOTHING’S EVER FINISHED 3. YOU DON’T HAVE TO BE FIRST… JUST BETTER 4. “VISION WITHOUT EXECUTION IS HALLUCINATION” 5. IT’S A CULTURE, NOT A PROCESS 6. LIFE, ESPECIALLY AT AOL, IS A ROLLERCOASTER…
  25. 25. THANK YOU

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