Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Nadine Roßa | Up.front Nov 8th 2011How to launch a businesswebsite launchco.comlaunchco.com
STARTdesign & code
STARTwinter                                          20%                                                  Super fancy     ...
Have we la             unched ye yes, we just          t?               did... it was just              awesome.fantastic!...
How to launch a businesswebsite
How to launch a businesswebsite
iterations with feedback       first quick draft                          minmal viableidea                            prod...
› the site is built on serve, a lightweight rack-based  prototyping framework› no CMS      just erb, sass, and textile file...
FebruaryMarch   April          May   June                July
STARTwinter                                          20%                                                  Super fancy     ...
Lessons learned
Take the time you need buthave a *real* deadline.(deadlines you can push yourself don‘t count).
Do user-tests and don‘t beafraid do throw away yourwork.
Be your own client.(The pickiest you can imagine)
You can build a web agencysite without showing a rocket.
Thank you. launchco.com   and @LAUNCH_CO
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
Upcoming SlideShare
Loading in …5
×

How to launch a business website: launchco.com

3,360 views

Published on

UpFronts presentation of how we launched our website: launchco.com

Published in: Self Improvement, Technology
  • Be the first to comment

How to launch a business website: launchco.com

  1. 1. Nadine Roßa | Up.front Nov 8th 2011How to launch a businesswebsite launchco.comlaunchco.com
  2. 2. STARTdesign & code
  3. 3. STARTwinter 20% Super fancy project› Special super Side-project urgent project to super fancy projectspring ☼ 40%› Private project in between Part II of super 60% fancy projectsummer
  4. 4. Have we la unched ye yes, we just t? did... it was just awesome.fantastic!Let‘s do th at again!and again! -00:00:23
  5. 5. How to launch a businesswebsite
  6. 6. How to launch a businesswebsite
  7. 7. iterations with feedback first quick draft minmal viableidea product result
  8. 8. › the site is built on serve, a lightweight rack-based prototyping framework› no CMS just erb, sass, and textile files› publishing workflow is based on git› no application server, just apache - and a cron job that generates static CSS and HTML files every 5 minutes› no database, except for the stats which are in a couchdb somewhere in the web› no moving parts on server site is rocket fast!
  9. 9. FebruaryMarch April May June July
  10. 10. STARTwinter 20% Super fancy project› Special super Side-project urgent project to super fancy projectspring ☼ 40%› Private project in between Part II of super 60% fancy projectsummer
  11. 11. Lessons learned
  12. 12. Take the time you need buthave a *real* deadline.(deadlines you can push yourself don‘t count).
  13. 13. Do user-tests and don‘t beafraid do throw away yourwork.
  14. 14. Be your own client.(The pickiest you can imagine)
  15. 15. You can build a web agencysite without showing a rocket.
  16. 16. Thank you. launchco.com and @LAUNCH_CO

×