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Managing Media Relations: After Disaster Strikes
Madelia
On February 3, 2016, at 2:29 AM, an explosion
occurred in the 10 block of West Main Street in
Madelia, MN. One of the prop...
Madelia Police Department
US HWY 169 Flood Mitigation Project
The Free Press
GIPHY.com
8 Fire Departments
100 Firefighters
35-40 Impacted Workers
8 Private Sector Businesses Destroyed
106 combined years of ser...
THE CALL FOR HELP
WCCO
Press Conference Featuring
Minnesota’s Governor and Community Leaders
7 Television Interviews – State and Local
6 Radio Interviews
Designed and distributed weekly updates
to area partners and media
(171 recipients per week)
Coordinated Visits of State Officials to Madelia
WCCO
U.S. Senator Klobuchar Visits Madelia
Held a panel discussion and brought
area leaders to the room
KEY TAKEAWAYS
Consistency in messaging
Identify your spokesperson
Plan a transition for roles
Provide the same information...
Comprehensive Economic Development Strategy
Annual Performance Report
SHOWCASING YOUR REGION
Bus Tour 2013 Bus Tour 2014
Bus Tour 2015
Bus Tour 2016
Bus Tour 2017 Bus Tour 2018 Bus Tour 2019
Manufacturing Tours
MTU Ethanol
UTE Winnebago MFG. Co.
Medieval Metal Werx
Small Businesses
Diamond Dust Bakery
Gallery 512 Boutique
A to Zinnia
Local Attractions
Nicole Griensewic Mickelson,
Executive Director
nicole@rndc.org
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Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 1 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 2 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 3 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 4 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 5 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 6 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 7 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 8 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 9 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 10 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 11 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 12 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 13 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 14 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 15 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 16 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 17 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 18 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 19 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 20 Moving in the Right Direction: The Latest Trends in CEDS Planning Slide 21
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During the 2019 NADO Annual Training Conference (October 19 - 22 in Reno, NV), Nicole Griensewic Mickelson shares information on managing media relations after disaster strikes, and an Annual CEDS Report.

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Moving in the Right Direction: The Latest Trends in CEDS Planning

  1. 1. Managing Media Relations: After Disaster Strikes
  2. 2. Madelia
  3. 3. On February 3, 2016, at 2:29 AM, an explosion occurred in the 10 block of West Main Street in Madelia, MN. One of the property owners, living in an upstairs apartment in a building near the blast, reported being thrown out of his bed from the initial explosion.
  4. 4. Madelia Police Department
  5. 5. US HWY 169 Flood Mitigation Project The Free Press GIPHY.com
  6. 6. 8 Fire Departments 100 Firefighters 35-40 Impacted Workers 8 Private Sector Businesses Destroyed 106 combined years of service $3,000,000 in combined sales volume $400,000 - $1,300,000 lost in wages & benefits
  7. 7. THE CALL FOR HELP
  8. 8. WCCO Press Conference Featuring Minnesota’s Governor and Community Leaders
  9. 9. 7 Television Interviews – State and Local 6 Radio Interviews
  10. 10. Designed and distributed weekly updates to area partners and media (171 recipients per week)
  11. 11. Coordinated Visits of State Officials to Madelia
  12. 12. WCCO U.S. Senator Klobuchar Visits Madelia
  13. 13. Held a panel discussion and brought area leaders to the room
  14. 14. KEY TAKEAWAYS Consistency in messaging Identify your spokesperson Plan a transition for roles Provide the same information to all media outlets Remember: You control the story – not the media
  15. 15. Comprehensive Economic Development Strategy Annual Performance Report
  16. 16. SHOWCASING YOUR REGION
  17. 17. Bus Tour 2013 Bus Tour 2014 Bus Tour 2015 Bus Tour 2016 Bus Tour 2017 Bus Tour 2018 Bus Tour 2019
  18. 18. Manufacturing Tours MTU Ethanol UTE Winnebago MFG. Co. Medieval Metal Werx
  19. 19. Small Businesses Diamond Dust Bakery Gallery 512 Boutique A to Zinnia
  20. 20. Local Attractions
  21. 21. Nicole Griensewic Mickelson, Executive Director nicole@rndc.org

During the 2019 NADO Annual Training Conference (October 19 - 22 in Reno, NV), Nicole Griensewic Mickelson shares information on managing media relations after disaster strikes, and an Annual CEDS Report.

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