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Managing Media Relations: After Disaster Strikes
Madelia
On February 3, 2016, at 2:29 AM, an explosion
occurred in the 10 block of West Main Street in
Madelia, MN. One of the property owners, living in
an upstairs apartment in a building near the blast,
reported being thrown out of his bed from the initial
explosion.
Madelia Police Department
US HWY 169 Flood Mitigation Project
The Free Press
GIPHY.com
8 Fire Departments
100 Firefighters
35-40 Impacted Workers
8 Private Sector Businesses Destroyed
106 combined years of service
$3,000,000 in combined sales volume
$400,000 - $1,300,000 lost in wages & benefits
THE CALL FOR HELP
WCCO
Press Conference Featuring
Minnesota’s Governor and Community Leaders
7 Television Interviews – State and Local
6 Radio Interviews
Designed and distributed weekly updates
to area partners and media
(171 recipients per week)
Coordinated Visits of State Officials to Madelia
WCCO
U.S. Senator Klobuchar Visits Madelia
Held a panel discussion and brought
area leaders to the room
KEY TAKEAWAYS
Consistency in messaging
Identify your spokesperson
Plan a transition for roles
Provide the same information to all media outlets
Remember: You control the story – not the media
Comprehensive Economic Development Strategy
Annual Performance Report
SHOWCASING YOUR REGION
Bus Tour 2013 Bus Tour 2014
Bus Tour 2015
Bus Tour 2016
Bus Tour 2017 Bus Tour 2018 Bus Tour 2019
Manufacturing Tours
MTU Ethanol
UTE Winnebago MFG. Co.
Medieval Metal Werx
Small Businesses
Diamond Dust Bakery
Gallery 512 Boutique
A to Zinnia
Local Attractions
Nicole Griensewic Mickelson,
Executive Director
nicole@rndc.org

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Moving in the Right Direction: The Latest Trends in CEDS Planning

Editor's Notes

  1. In the hours following the fire, Region Nine partnered with the City of Madelia and the Madelia Chamber of Commerce
  2. Region Nine held weekly meetings with the local media to keep them informed of the needs and progress in Madelia. This was a great relationship builder for our organization and the community of Madelia. The City of Madelia is served by one local newspaper.
  3. E-mail updates began on February 4th and continued until April 13th Recipients were both at the local and state level Media outlets requested to be added to the updates These email updates served as the Joint Information Center (JIC) for updates regarding the fire Region Nine played a vital role for the city as their public information officer
  4. USDA Rural Development and area legislators,