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Creating a Sense of Place: Placemaking and Economic Development (Michelle Negrette)

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Presentation delivered at the 2019 SWREDA Conference, December 4-6, 2019

Published in: Government & Nonprofit
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Creating a Sense of Place: Placemaking and Economic Development (Michelle Negrette)

  1. 1. Michelle Negrette, NMMS Revitalization Specialist in Creative Economies and Cultural Planning Creating a Sense of Place: Placemaking and Economic Development SWREDA Conference December 4, 2019
  2. 2. A Brief History of the Main Street Program • 1977 – National Trust for Historic Preservation launched the Main Street Project • Study the reasons so many downtowns are dying • Identify the factors affecting downtowns’ health • Develop a comprehensive revitalization strategy to save historic commercial buildings • 1980 – The National Main Street Center was established to share the successes of the pilot program across the country • 1985 – New Mexico MainStreet established
  3. 3. New Mexico MainStreet Program § Established in 1985; Division of NM Economic Development Dept. § Helps affiliated organizations create an economically viable business environment while preserving local cultural and historic resources § Serve Approximately 40 communities across the state § Serve populations ranging from 1500 - 600,000 § MainStreet Communities § Arts and Cultural Districts § Frontier Communities Initiative § Historic Theaters Initiative § Great Blocks on MainStreet Programs Include:
  4. 4. MainStreet Economic Impact – All/Rural NM Communities § 2014-2018 Performance (aggregate): — 692/545 Net new businesses — 1,172/882 Building rehabilitations — $124/$48 Million New building construction — $93.3/$51 Million Private sector economic reinvestment — $124/$48 Million Public sector economic reinvestment — 2,714/1824 New jobs (net) — 186,070/154,2796 Volunteer hours
  5. 5. The MainStreet Four-Point Approach™ Organization Design Promotion Economic Vitality Ensuring that all organizational resources (partners, funding, volunteers, etc.) are mobilized to effectively implement a Community Transformation Vision Enhancing the physical elements of district while capitalizing on its unique historic assets; includes urban planning, public art, historic preservation and adaptive reuse of buildings. Positioning the district as the center of the community and the hub of economic activity by creating a positive image that showcases a community’s unique characteristics. Build economic opportunity and create a supportive business environment for small business owners, entrepreneurs, and innovators; includes live/work housing
  6. 6. Stakeholders State Gov’t Local Gov’t MainStreet c3 Corp. Local Government Expectations • Philosophical Commitment (MOU) • Coordination/Planning • Financial Support for Operations • Fiscal Agency for Capital Outlay $$ New Mexico MainStreet • Technical Assistance • Capital Outlay $$ • Coordination, Reporting • Compliance Local MainStreet/ACD Program • Implement Four Point Projects • Resource Development • Planning, Statistical Reporting • Coordination w/City, State • Compliance
  7. 7. Creative Placemaking Impact Creative Placemaking fosters entrepreneurs and cultural industries that generate jobs and income, spin off new products and services, and attract and retain unrelated businesses and skilled workers. National Endowment for the Arts • Partnerships that result in investment • Activation of space / Social interaction • Recirculates residents income at a higher rate • Youth retention/training next generation of cultural workers • Re-uses vacant/underutilized land, buildings and infrastructure
  8. 8. Community Examples
  9. 9. Raton Great Blocks Project Partnership: City of Raton, NM EDD/MainStreet, Raton MainStreet/Arts & Cultural District • Phase 1 - Planning and Construction Ready Documents • Phase 2 – Public Infrastructure: Streets, Sidewalks Lighting, Wayfinding • Phase 3 – Private Reinvestment: Building Rehabs, Business Development Construction Docs: $100,000 NMMS General Funds Phase 1 Construction: $410,000 FY17 NMMS Capital Outlay - $320,000 NMDOT - $60,000 City - $30,000 Phase 2 Construction: $ 960,000 FY20 NMMS Capital Outlay $800,000 City - $160,000
  10. 10. Tempera Paint Games and Footprints, Raton
  11. 11. Raton Great Blocks – “Floating” Crosswalk & Multi-Modal Plaza
  12. 12. Farmington Complete Streets Project Partnership: City of Farmington, NM, Farmington MainStreet/Arts & Cultural District • Road Diet + Roundabouts to replace traffic signaled intersections • ADA improvements • Wayfinding signage and pavement markings • Parking • Streetscape Improvements • Gateway features • Water line Upgrades • Electrical Upgrades • Storm Drain Upgrades Complete Streets Project: Design and Construction = $12 million FY20 NMMS CO - $360,000 BOND - $5,650,000.00 CWSRF loan program - $2,000,000.00 Water Renewal & Replacement Fund - $1,132,520.00 MRA - $75,000.00 MRA - $330,778.78 CTED - $1,200,000.00 FEUS Sponsor - $966,100.00 FEUS CIP - $361,839.47
  13. 13. Studio 116 Pocket Park, Farmington
  14. 14. Studio 116 Pocket Park, Farmington
  15. 15. Downtown Junkers Historic Photo Mural
  16. 16. Downtown Junkers Historic Photo Mural
  17. 17. Tucumcari Great Blocks Project Partnership: City of Tucumcari, NM, Tucumcari MainStreet • Phase 1 - Planning and Construction Ready Documents • Phase 2 – Public Infrastructure: Streets, Sidewalks Lighting, Wayfinding • Phase 3 – Private Reinvestment: Building Rehabs, Business Development Construction Doc’s Cost: $88,000 FY16 NMMS Capital Outlay - $70,000 City, Corporate Donation, and New Mexico Resiliency Alliance - $18,000 Phase 1 Construction: Total Cost $1,774,645 FY19 NMMS Capital Outlay - $150,000 FY20 NMMS Capital Outlay - $6000,000 NMDOT, MAP and COOP Funds - $1.02 million
  18. 18. Art in the Park, Tucumcari
  19. 19. Art in the Park, Tucumcari Impact Cost: In kind – picnic tables, Tucumcari MainStreet -Trash cans, City of Tucumcari -Art Activities and Sculpture – Mesaland Comm College -Projector and screen – NM MainStreet Art Pieces: 9 (Faculty Artists) Food Truck Revenue: $ 1,369.72 (two food trucks) Attendance: 100 people • Activation of public space • Showcase local artists • Community gathering/activity • Outdoor Classroom • Art Engagement v Monthly Community Events with Food Trucks and Live Music v Outdoor Movie Series v Rotating thematic artworks and Installations v Outdoor classroom v Lunch in the park series
  20. 20. Storefront Activation, Tucumcari
  21. 21. Storefront Activation, Tucumcari Impact Cost: $500 in materials and supplies Funds Raised: $450 (through hand sculpture event) Art Pieces: 42 (Student Artwork) Student Artists Involved: 9 Buildings Involved: 5 • Activation of vacant storefront • Showcase local student artists • Student curation experience • Student artwork installation experience • Juried Artwork • Community activity • Outdoor Classroom • Community Engagement v Quarterly Student Exhibition v Thematic Window Exhibitions v More Storefront Participation v Artwalk Map v Community Activities Coordinated with Storefront Activation
  22. 22. Storytelling Walking Tour, Tucumcari FORMER CITY HALL BUILDINGThe W.P.A. constructed the former City Hall building, located at the northwest corner of East Center St. and South Adams St., in Tucumcari. The W.P.A. building later housed the police department and municipal court. The W.P.A. constructed sidewalks in Tucumcari, including on East Center Street in front of the municipally owned owned housing the the city hall and municipal court buildings. There are two imprint stamps, coordinates: 35.178135, -103.724251 35.178137, -103.723836. Can you find them? 2 BLOCKS EAST OF HERE ON CENTER STREET. Princess Theater Mr. Arch Hurley was the original theater entrepreneur in Tucumcari and he operated the Evans Opera House until he opened the New Theater in 1915. After the New The- ater was severely damaged by flooding, he replaced it with the Princess Theater in 1917. In 1936, the Hurley family added the Odeon Theater. For decades, the Princess was Tucumcari’s primary movie and entertainment venue but two catastrophic fires im- pacted the theater. The first fire in the early 1940s caused severe damage to the interior, but the theater was remod- eled by 1944. After the second major fire in 1962, the the- ater was not repaired until 1977 at which point it resumed operations until its final closure in 1985. The Princess features Art Deco detailing on the exterior facade. From historic photos provided by the City staff of the theater during its heyday about 1940, the interior de- cor was simple and elegant, refined modernism. Stylish modernist furniture adorned the lobby and wall sconces appeared as sculptural expressions of chrome and glass. -Elmo Baca, Princess Theater Development Plan R O U T E 6 6 N E W M E X I C O • SPRING 2015 12 The Princess of Tucumcari Once upon a time, there was a beautiful Princess who each evening, graciously opened the doors of her palace for all to enjoy. And they came, the young and old, the commoners and the royalty, and most of all, the dreamers. There at the palace, they were inspired by stories of far away places. It was a magical place of drama, and comedy, and fantasy. Then one day the Princess suffered misfortune, and all who had once befriended her, turned away from her. The doors of the palace were closed and the Princess became a recluse and finally a distant memory. Many years passed, each year mea- sured by the sediments of ne- glect. The once glittering and festive palace was now silent and empty and forlorn. This is a Route 66 story, a true story, about the Princess of Tucumcari. You say that you have not heard this story of the Princess? There is a reason for that. A lot of Route 66 travelers fol- low the route through the small towns and larger cities of Amer- ica along its 2200 mile length from Illinois to California expe- riencing what is known as the Main Street of America. For many of the towns along Route 66, the route does take you down the historic main streets bringing back memories of an- other time. But wait, strictly fol- lowing the route will sometimes result in bypassing an historic main street, a main street that you may not even know is there! Such is the case in Tucumcari. Tucumcari is located at a cross- roads, the crossing of historic 1958 vintage exterior view. Present day exterior. By Johnnie V.
  23. 23. Storytelling Walking Tour, Tucumcari Impact Cost: $25 in materials and supplies Buildings Featured: 6 • Brings people to downtown • Showcase cultural heritage • Tourism experience • Community Pride • Builds upon existing investment • Supports for Great Blocks project • Outdoor Classroom • Community Engagement v Community Engagement Process v Testing of wayfinding locations v Oral History Collection v Broadcast v Interactive APP v Physical Map v Community Trivia v Storytelling v Marketing Trivia Cards and games for businesses
  24. 24. Thank you! Questions? New Mexico MainStreet www.nmmainstreet.org 505.827.0168 or 505.827.0151 Michelle Negrette mnegrett@mac.com; 505.710.4221

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