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Census Solutions Workshop: Ashcom


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This presentation was delivered at NADO's 2018 Annual Training Conference, held in Charlotte, NC on October 13-16. For more information, visit:

Published in: Government & Nonprofit
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Census Solutions Workshop: Ashcom

  1. 1. NADO Census Solutions Workshop
  2. 2. Ideation Workshop Facilitator: Haley Ashcom Intergovernmental Affairs Specialist and Intergovernmental Partnership Account Manager U.S. Census Bureau
  3. 3. Purpose: To conduct a census of population and housing and disseminate the results to the President, the states, and the public Primary Uses of Decennial Census Data: • Apportion representation among states as mandated by Article 1, Section 2 of the United States Constitution: • Draw congressional and state legislative districts, school districts, and voting precincts • Distribute more than $675 billion in federal funding to states • Inform federal, tribal, state, and local government planning decisions • Inform business and nonprofit organization decisions (e.g., where to locate, size of the market) Representatives and direct Taxes shall be apportioned among the several States which may be included within this Union, according to their respective Numbers … The actual Enumeration shall be made within three Years after the first Meeting of the Congress of the United States, and within every subsequent Term of ten Years, in such Manner as they shall by Law direct. The Decennial Census 3
  4. 4. The 2020 Census is being conducted in a rapidly changing environment, requiring a flexible design that takes advantage of new technologies and data sources while minimizing risk to ensure a high quality population count. 2020 Census Constrained fiscal environment Rapidly changing use of technology Information explosion Distrust in government Declining response rates Increasingly diverse population Informal, complex living arrange- ments A mobile population The Decennial Census The 2020 Census Environment 4
  5. 5. 2020 Census A Complete and Accurate Count of the Population and Housing Count everyone once, only once, and in the right place. ESTABLISH WHERE TO COUNT SELF- RESPONSE TABULATE DATA AND RELEASE CENSUS RESULTS MOTIVATE PEOPLE TO RESPOND NONRESPON SE FOLLOWUP 5
  6. 6. Build connections and seed collaborations between organizations and individuals committed to a successful 2020 Census Develop actionable concepts that can lead to a stronger awareness & outreach campaigns to reach the communities you serve Build momentum towards making ideas come to life by generating commitments and developing them through 2020 Showcase a model that other cities and towns can use to generate collaborative relationships with stakeholders and ideas to reach their own hard to count populations Workshop Objectives
  7. 7. Think about your role as you plan for 2020 ... Collaborate, Coordinate, and Convene Advocate for Resources Educate, Motivate and Mobilize
  8. 8. Design Thinking 101 Source: Nielsen Norman Group
  9. 9. Sprint Principles GUIDING PRINCIPLES Avoiding groupthink Parallel is better than serial The magic of time constraint THINGS TO KEEP IN MIND Leverage existing resources + “blue sky”- it Diverge then converge Have fun & trust the process!
  10. 10. What are the top 3 challenges you are facing in advance of the 2020 Census? What is your vision of success? As we go through the upcoming activities, think about...
  11. 11. Your Challenge Statement Each table has a challenge statement in the middle of the table. Read it and start considering it’s implications.
  12. 12. What is a persona... Pg. Activities- 9/ Resources Sec (last 5-6 pages) A persona represents characteristics, demographics, attitudes, behaviors, challenges and motivators of a group(s) or community
  13. 13. “I have trouble completing census forms.” Your audience may not be native English speakers and find Census forms confusing. “I don’t have time to fill out the census forms.” Your audience is very busy and assumes the Census will be time-consuming and cumbersome. “I don’t trust the government with my information.” Your audience is concerned about data privacy or having their information used by other federal agencies. “I don’t think the census has any impact on my life.” Your audience isn’t sure what Census does, how its data affects them, and why their participation matters.
  14. 14. Solo Ideation Write as many concrete ideas or concepts as possible that addresses the challenge statement selected. One (1) statement per sticky note
  15. 15. Post Up! One person at a time, read your own sticky notes out to the group as you post them on the wall. Take your markers with you! Pg. Activities- 10
  16. 16. Clustering could look like... Group ideas (cluster) together based on common topics, themes or affinity.
  17. 17. Now, lets Cluster! Group ideas (cluster) together based on common topics, themes or affinity.
  18. 18. Dot Voting + Selection 3 votes (dots) per person, then select the idea with the most votes or group of ideas (no more than 2-3 stickys). You will work with this concept moving forward.
  19. 19. Fleshing Out Your Idea...
  20. 20. ● Who is our idea designed for? One of the scenarios, or someone else? (i.e. policymaker, grasstops, etc.) ● What is a tool, campaign, program, initiative or other concept that we can create? Guiding questions: ● How are people going to find out about it? ● How does it make people feel? ● Who can we partner with? ● What are the existing resources around this table to pull this off? ● What are references for this kind of idea? ● What is the call to action? ● What are some ways you can promote or socialize this concept or idea?
  21. 21. Develop a Storyboard! A storyboard could look like...
  22. 22. The Pitch: Teams Share Outs Select one person in the group to present your idea/concept + One person to hold up the flip chart
  23. 23. Contribution Sheets Fill out commitments sheets (one per person) and leave them facedown in the middle of the table.
  26. 26. THANK YOU