1. Maximizing Your CEDS: Aligning Your CEDS Process with Other
Planning Initiatives
ANNUAL TRAINING CONFERENCE
NEW ORLEANS, LA
OCTOBER 24, 2015

2. Maximizing Your CEDS
What does economic
development mean to
your communities?
How will implementing
your CEDS measurably
improve your region?
Collective impact – EDD
alone is not responsible
for achieving goals.
2
“Vehicle for collaboration”
“Roadmap for prosperity”
“Flexible framework for
coordinated planning”
“Our value proposition”

3. 3
CEDS CONTENT GUIDELINES
http://www.eda.gov/ceds

4. CEDS: Suggested Framework
Vision Statement
Call to Action
SMART Goals
Strategies
Actions
Why
What
How
Summary
background &
SWOT analysis
Evaluation
framework
Strategic direction
& action plan
4
How we train
planners to think
How normal
people think
EDA CEDS
Requirements

5. Why SMART goals?
Specific
Measurable
Achievable
Relevant
Time-bound
Every goal in your
CEDS should meet
these criteria.
5
CEDS should clearly
communicate ROI to
implementation – how
will region be better?

6. SMART Goals
http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf

8. CEDS Hedging Hall of Fame
“Foster the development of…”
“Encourage the growth of…”
“Facilitate the promotion of…”
“Support the creation of…”
8
http://eda.gov/ceds/content/evaluation-framework.htm

9. Practicing SMART Goals
9
Hold 4 small business
workshops this year
Maintain the region’s
quality of life
Support workforce
development
Is this a SMART goal?
Why or why not?
What changes would
you make to it?

10. Challenges
10
We don’t control
the economy.
Of course not. But
difficult to defend
value of planning
for better future if
we can’t articulate
what that is.

11. Challenges
11
We don’t control
decisions of other
organizations that
impact region.
Leadership starts
with a vision and
buy-in is achieved
through meeting
shared goals and
adding value.

12. 12
CEDS CONTENT GUIDELINES
http://www.eda.gov/ceds
You now have the flexibility that
you’ve been asking for – formula
for EDD board & CEDS committee
gone, creative use of media and
presentation is encouraged, and
collaboration across regions and
integrated planning are explicitly
supported as best practices.

13. 13

14. 14
http://www.sustainableplacesproject.com

15. 15
http://eapdd.com

16. 16
http://eapdd.com

17. 17
http://floridarpcscorecard.com

18. 18

19. 19 http://www.sovaeconomy.comSouth Hill, VA

20. Lynchburg, VA http://region2000dashboard.org
Region 2000 Partnership
Economic Dev Council
Local Govt Council
Technology Council
Workforce Board
Adv Research Center
Young Professionals

21. 21 http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf

22. 22 http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf

23. National Association of Development Organizations (NADO)
and the NADO Research Foundation
400 North Capitol Street, NW | Suite 390 | Washington, DC 20001
202.624.7806 | info@nado.org
NADO.org
Regional Strategies. Solutions. Partnerships.