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Marketing ikea

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Marketing ikea

  1. 1. « Live Your Life, Love Your Home » Réalisée par Metoui Nadia, Kesraoui Maroua & Mrabet Mouhamed El Hadi
  2. 2. Plan Introduction & Historique Marché du Mobilier Politique Marketing Les Buzz IKEA Conclusions
  3. 3. IKEAIntroduction & Historique
  4. 4. Introduction Entreprise Suédoise de mobilier 1943 par "Ingvar Kamprad" En 60 ans un succès immense Historique de IKEA? Secrets de Réussite du Phénomène IKEA ? Quel est sa politique Marketing ? 4 / 40
  5. 5. IKEA ?Prévenants du nom et prénom du créateur  I: Ingvar  K: KampradPrévenants du nom de la ville du créateur  E: Elmtaryd  A: AgunnarydCouleurs du logo = Couleurs du Pays 5 / 40
  6. 6. Historique 1/41945 : 1er publicité dans la presse locale1947 : 1er meubles sous le nom IKEA.1951 : 1er catalogue1956 : 1er paquets plats1958 : 1er magasin hors de la suède 6 / 40
  7. 7. Historique 2/4Les Magasin IKEA à travers le monde : Suède 1958 Norvège Canada 1963 1976 Allemagne France 1974 1981 EspagneItalie USA 1996 1989 Chine 1985 Emirats 1998 Arabes Unie 1991 Australie 1975 7 / 40
  8. 8. Historique 3/41995 : IKEA fait des meubles pour enfants2000: IKEA soutien l’ UNICEF2001 : Les débuts d’IKEA Rail2002 : Collaboration IKEA & WWF2006 : Produits alimentaires IKEA 8 / 40
  9. 9. Historique 4/4Les modèles innovâtes de IKEA au passé :  1961 La chaise Ögla  1962 La bibliothèque MTP  1973 L’habillage en jeans  1974 Les fauteuil Skopa  1976 Les fauteuil POEM  1979 Le canapé Klinppan 9 / 40
  10. 10. Actuellement « IKEA » ?2011 pour IKEA Tout Va Bien !  Chiffre d’affaire 21,5 milliard d’euros  Créer 127.800 employés en 31 territoires  Distribuer en 186 magasins  Site web: www.ikea.com 10 / 40
  11. 11. IKEAMarché du Mobilier
  12. 12. Analyse Du MarcheLes Consommateurs : Sexe: Hommes ou femmes Age: entre 18 et 60 ans Type de besoin: Vital ou plus ou moins nécessaire :première habitation, mariage, aménagement, enfants.. 12 / 40
  13. 13. Analyse Du MarchePrincipaux Concurrents ! 13 / 40
  14. 14. IKEA Vs Concurrents Où se positionne IKEA dans tout cela? 14 / 40
  15. 15. Analyse SWOT "S"S comme Strengths: Stratégies de Marketing La marque Diversité de choix Dépenses minimes 15 / 40
  16. 16. Analyse SWOT "W"W comme Weaknesses : La Concurrence 16 / 40
  17. 17. Analyse SWOT "O"O comme Opportunities : Les tapis par exemple 17 / 40
  18. 18. Analyse SWOT "T"T comme Threats : Nouvelles Tendances Economie en déclin Crises économiques 18 / 40
  19. 19. Stratégies de marketingIKEA a développé des stratégies de marketing,de communication et de développement efficacesoutre le rapport qualité/prix. Stratégie d’adaptation : IKEA a un même produit, qui se décline en différent styles Stratégie de différenciation consiste à avoir des produits différents pour chaque segment. 19 / 40
  20. 20. Stratégies de marketing ” Your partner in better living. We do our part, you do yours. Together we save money” Souci de satisfaction ” To create a better everyday life for many people” 20 / 40
  21. 21. IKEAPolitique Marketing
  22. 22. Les Eléments Du Marketing Politique de prix Politique de produit Politique client Politique de distribution Politique de communication 22 / 40
  23. 23. Politique De Prix 1/3Le Prix En Fonction De La Demande Baisser les prix pour accroître la demande 23 / 40
  24. 24. Politique De Prix 2/3Le Prix En Fonction Du Coût Fonctionnalité et Design à bas prix Pas de gaspillage Plus de ventes grâce à de gros volumes IKEA ne transporte pas de vide Les clients contribuent aux bas prix 24 / 40
  25. 25. Politique De Prix 3/3Le Prix En Fonction De La Concurrence Prix plus bas Plus de choix Plus de fonctionnalité 25 / 40
  26. 26. Politique De Produit 1/3Caractéristiques Des Produits IKEA Satisfaire les véritables besoins de la clientèle. Etre esthétique et fonctionnel Produira en grand nombre Matériaux favorables à lenvironnement. Emballer en paquets plats. Montage facile 26 / 40
  27. 27. Politique De Produit 2/3La Politique De Gamme Assortiment de 10.000 références Couvrant 21 BA (Business Area)La Politique De Marques Une marque + Un complément une marque par produit une marque par série de produits 27 / 40
  28. 28. Politique De Produit 3/3Le Portefeuille De Produits CLIC-CLAC ÉLECTROMÉNAGER SUÉDOISES ACCESSOIRES 28 / 40
  29. 29. Politique Client 1/2Politique De Fidélisations De Clients Préparer Sa Visite (Catalogues) La Rencontre Avec La Culture Suédoise Accueil Des Enfants La Vente À Distance Livraison Et Guidage Clients « IKEA Family » +Cadeaux & Promotion 29 / 40
  30. 30. Politique Client 2/2Politique D’acquisition Notoriété Du Groupe Une Communication Ciblée 30 / 40
  31. 31. Politique De Distribution IKEA travaille continuellement à rationaliser et simplifier la distribution des IKEA confie Les transports sont à des sociétés extérieures IKEA adopte une stratégie de distribution exclusive 31 / 40
  32. 32. Politique de Communication 1/3L’Ethique de IKEA 32 / 40
  33. 33. Politique De Communication 2/3Les Magasins IKEA 33 / 40
  34. 34. Politique De Communication 3/3La Communication Externe 34 / 40
  35. 35. IKEALes Buzz
  36. 36. Les Buzz De IKEA !!! 36 / 40
  37. 37. IKEAConclusion
  38. 38. Conclusion Ikea possède un véritable potentiel lui permettant d’être le géant de l’ameublement. Ses stratégies, ses idéologies, son positionnement convivial et surtout son mix marketing performant, lui permettent d’envahir tout le marché . 38 / 40
  39. 39. Conclusion IKEA , dominante jusqu’à quand? IKEA, à quand la Tunisie ? 39 / 40
  40. 40. Merci pour votre Attention 40

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