SlideShare a Scribd company logo
How to start an e-commerce
business that succeeds!
LIV Consulting helps clients start businesses.
Here are our 4 Steps to start an e-commerce business.
• Decide on a business model (create,
capture & deliver value)
• Focus on resources, processes, logistics,
value proposition & profitability
• Niche down your products
• Pick product features that satisfy
market needs
Step #1. Research
Niche DownBusiness Model
1.
• Align personas & products
• Select & evaluate the products
• Select a limited number of products
• Identify personas, image & customers
• Understand what your business
represents
Step #2. Target Market & Product
Target Market Product
2.
• Finalise your business plan
• Include information from step 1 & 2
• Include a budget, suitable suppliers &
logistics
• Register your domain
• Register your business
Step #3. Business Plan & Registration
Business plan Registration
3.
• Design & dev a website
• Select an e-commerce & payment
platform
• Select suitable branding & logo
• Setup social media accounts
• Create awareness with PR & advertising
• Focus on SEO & content
• Use suitable social media & campaigns
Step #4. Setup digital ... then market
Setup Digital Market
4.
Convenient transition partners
www.livconsulting.co.zainfo@livconsulting.co.za
Feel free to reach out to us for more advice

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How to start a successful e-commerce business_(3 min)

  • 1. How to start an e-commerce business that succeeds! LIV Consulting helps clients start businesses. Here are our 4 Steps to start an e-commerce business.
  • 2. • Decide on a business model (create, capture & deliver value) • Focus on resources, processes, logistics, value proposition & profitability • Niche down your products • Pick product features that satisfy market needs Step #1. Research Niche DownBusiness Model 1.
  • 3. • Align personas & products • Select & evaluate the products • Select a limited number of products • Identify personas, image & customers • Understand what your business represents Step #2. Target Market & Product Target Market Product 2.
  • 4. • Finalise your business plan • Include information from step 1 & 2 • Include a budget, suitable suppliers & logistics • Register your domain • Register your business Step #3. Business Plan & Registration Business plan Registration 3.
  • 5. • Design & dev a website • Select an e-commerce & payment platform • Select suitable branding & logo • Setup social media accounts • Create awareness with PR & advertising • Focus on SEO & content • Use suitable social media & campaigns Step #4. Setup digital ... then market Setup Digital Market 4.