Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Edwards.final presentation

202 views

Published on

  • Be the first to comment

  • Be the first to like this

Edwards.final presentation

  1. 1. Market StratTeam Romulusf i n a l p r e s e n t a t i o n
  2. 2. SONITE Products ROLL ROCK ExplorersProfessionals ROXY High Earners
  3. 3. PERIOD 1SPI Advertising Budgets PRODUCTION
  4. 4. Period 2 SPI Production ROC ROL K L Units 30 12 SoldProduction 25 10 PlanProduction 30 12Beginning 0 0Inventory Ending 0 0Inventory Competitive Research: Commercial Team
  5. 5. Period 3 ** **
  6. 6. Period 4•Advertising Budget• Target Advertising•Production
  7. 7. Period 5
  8. 8. Period 6SPI Revenues
  9. 9. Period 7
  10. 10. Period 8SPI Revenue
  11. 11. Takeaways:•Develop specific product characteristics based on R&D• Determine target segment before product development•Advertising budget should initially be much larger

×