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Presented by Kumar Satyam MBA(E&L)2009 A0102107041
Social Networking Sites <ul><li>Social networking websites are online communities of people who share interests and activi...
History  <ul><li>Sixdegree 1997-buit profile & list friends-1998 surf friends </li></ul><ul><li>Attracted millions </li></...
TWC Presentation Present:  Impacts Society Business Government Social Network Sites F P P
Objective  <ul><li>To analyze the current trend of usage of Networking sites </li></ul><ul><li>To know the impact of netwo...
Hypothesis <ul><li>(1)Null Hypothesis- </li></ul><ul><li>Networking sites are meant for social interaction not for brandin...
Research methodology  <ul><li>  </li></ul><ul><li>Exploratory research </li></ul><ul><li>Sample size : 50 </li></ul><ul><l...
Analysis <ul><li>92% use internet-90%are aware of SNSs.(16-18) </li></ul><ul><li>90% have profile , 32% 16-18yrs </li></ul...
Cont….. <ul><li>28% agreed on use of SNSs for political ads(16-18) </li></ul><ul><li>48% agreed on use of SNSs for cyber b...
Conclusion  <ul><li>Networking sites are most popular with teenagers and young adults </li></ul><ul><li>Using social netwo...
Recommendation  <ul><li>Specialist social networking websites will grow, but not at the expense of generalist websites  </...
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Social Networking Sites Current Trends And Usage For Branding

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social networking sites are becoming part of our daily life they are becoming more essential part then to other web pages and mails

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Social Networking Sites Current Trends And Usage For Branding

  1. 1. Presented by Kumar Satyam MBA(E&L)2009 A0102107041
  2. 2. Social Networking Sites <ul><li>Social networking websites are online communities of people who share interests and activities, </li></ul><ul><li>or who are interested in exploring the interests and activities of others. </li></ul><ul><li>They typically provide a variety of ways for users to interact, through chat, messaging, email, video, voice chat, file-sharing, blogging, and discussion groups </li></ul>
  3. 3. History <ul><li>Sixdegree 1997-buit profile & list friends-1998 surf friends </li></ul><ul><li>Attracted millions </li></ul><ul><li>Failed in 2000 </li></ul><ul><li>Next wave Ryze.com (San Francisco ) 2001- leverage the business networks, technology community, including the entrepreneurs and investors </li></ul>
  4. 4. TWC Presentation Present: Impacts Society Business Government Social Network Sites F P P
  5. 5. Objective <ul><li>To analyze the current trend of usage of Networking sites </li></ul><ul><li>To know the impact of networking sites on consumers being used for branding and advertising. </li></ul><ul><li>To analyze the dirtiness spread by these networking sites in the society. </li></ul><ul><li>  </li></ul>
  6. 6. Hypothesis <ul><li>(1)Null Hypothesis- </li></ul><ul><li>Networking sites are meant for social interaction not for branding and promotion </li></ul><ul><li>Alternate Hypothesis- </li></ul><ul><li>Networking sites are meant for social interaction but they are using as a medium for branding and promotion </li></ul><ul><li>(2)Null Hypothesis- </li></ul><ul><li>Networking sites are not misused </li></ul><ul><li>Alternate Hypothesis- </li></ul><ul><li>Networking sites are misused </li></ul>
  7. 7. Research methodology <ul><li>  </li></ul><ul><li>Exploratory research </li></ul><ul><li>Sample size : 50 </li></ul><ul><li>Sample location : The Research is done in Noida and South Delhi near by cyber cafe </li></ul><ul><li>Sample age: 10-35 </li></ul><ul><li>Scaling techniques:- Likert scaling techniques accompanying with interval scaling techniques are used </li></ul><ul><li>  </li></ul><ul><li>Researcher had taken stratified random sampling technique to choose the sample </li></ul>
  8. 8. Analysis <ul><li>92% use internet-90%are aware of SNSs.(16-18) </li></ul><ul><li>90% have profile , 32% 16-18yrs </li></ul><ul><li>22% for friendship and special interest group,14%entertainment </li></ul><ul><li>54% -being in touch with frends,16%-making new friends </li></ul><ul><li>54% agreed of getting attractive offers on SNSs </li></ul><ul><li>60% agreed of promoting through SNSs m:f 2:1 </li></ul><ul><li>18% F-disagree with offers attractiveness on SNSs vice-versa </li></ul><ul><li>66% disagreed with relevancy of Ads on SNSs </li></ul><ul><li>42% won’t switch because of ads on SNSs but do in case of other web-pages </li></ul>
  9. 9. Cont….. <ul><li>28% agreed on use of SNSs for political ads(16-18) </li></ul><ul><li>48% agreed on use of SNSs for cyber bulling(12-18yrs) and they had been their victims (16-18yrs) </li></ul><ul><li>48% agreed on use of SNSs for ads and promotion are more </li></ul><ul><li>46% agreed on attractiveness of ads on SNSs than other online ads </li></ul><ul><li>40% visit SNSs 5-10 times a week 48% are females </li></ul><ul><li>58% have profile on >3 30% have profile on 4-8 sites </li></ul><ul><li>40% put snaps 38% videos </li></ul>
  10. 10. Conclusion <ul><li>Networking sites are most popular with teenagers and young adults </li></ul><ul><li>Using social networking sites to engage in political and social issues </li></ul><ul><li>Online harassment /Cyber Bullying </li></ul><ul><li>High Use of SNSs for branding and promotions </li></ul><ul><li>Social networking sites will become the primary arena for highly targeted marketing and advertising </li></ul><ul><li>Social networking sites present an unmatched opportunity to build brand </li></ul><ul><li>interactive marketing </li></ul>
  11. 11. Recommendation <ul><li>Specialist social networking websites will grow, but not at the expense of generalist websites </li></ul><ul><li>The parents need to educate their children regarding the negative externalities </li></ul>

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