Omniture DataWarehouse

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An introduction to Omniture DataWarehouse and step-by-step details on how to run a report and set-up scheduled reports using the tool.

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Omniture DataWarehouse

  1. 1. An Introduction To Data Warehouse<br />Source: White Paper on Omniture Data Warehouse http://www.omniture.com<br />
  2. 2. Data Warehouse<br /><ul><li>Data Warehouse refers to both the storage of raw, unprocessed data collected by Omniture and to the custom reports a user can create by filtering data.
  3. 3. Data Warehouse allows:
  4. 4. Creating customized reports with segmented data
  5. 5. Complex data mining queries on historical click-stream data
  6. 6. Integrating detailed click-stream data feeds with internal data systems.
  7. 7. Generating targeted re-marketing lists based on specific segments of visitors' online behaviour</li></li></ul><li>Data Warehouse Features<br /><ul><li>Load Structured Data</li></ul>Load and analyze any structured data; no pre-aggregation required for analysis.<br /><ul><li>Analyze by Dimension</li></ul>N-dimensional analysis of data, with the ability to add new dimensions on the fly.<br /><ul><li>Segment Data</li></ul>Unlimited segmentation and filtering capability to discover meaningful business insights.<br /><ul><li>Visualize Complex Data</li></ul>Powerful visualization to make complex data and trends easy to understand.<br />
  8. 8. Running a Data Warehouse Report<br /><ul><li>Log in to the Omniture suite
  9. 9. To the right of the Genesis tab, click on the down arrows.
  10. 10. Select Data Warehouse.</li></li></ul><li>Running a Data Warehouse Report<br /><ul><li>Select the reporting suite.
  11. 11. In the Request Name field type the name of the report
  12. 12. In the Reporting Date section select the date range either a custom or a preset date range
  13. 13. Select the granularity (Hourly, Daily, Weekly, Monthly, Quarterly and Yearly)
  14. 14. In the Choose a Segment Definition Section, click on add new</li></ul>Name<br />Date<br />Granularity<br />Add<br />
  15. 15. Running a Data Warehouse Report<br />From the Segment Definition Builder box:<br /><ul><li>Give a name for the segment
  16. 16. Drag and drop the desired container(s) in the Include or Exclude Tab</li></ul>Name for the Segment<br />Drag and drop <br />
  17. 17. Running a Data Warehouse Report<br />From the Segment Definition Builder box:<br /><ul><li>Click on name of the component</li></li></ul><li>Running a Data Warehouse Report<br />From the Segment Definition Builder box:<br /><ul><li>Select all of the rules or any of the rules matches from ‘This Page must match’
  18. 18. In the Include only section set any rules based on the segments
  19. 19. Click on Add button
  20. 20. Click on OK</li></ul>Set any of the rule<br />Add<br />Click Ok<br />
  21. 21. Running a Data Warehouse Report<br /> From the Segment Definition Builder box:<br /><ul><li>Click on Save
  22. 22. Segment is ready</li></ul>Click Save<br />
  23. 23. Running a Data Warehouse Report<br />In the Report Builder section, select the break down and metrics.<br />Select Break down<br />Select Metrics<br />
  24. 24. Running a Data Warehouse Report<br /> From the Schedule Delivery:<br /><ul><li> Click on Advanced Delivery Options
  25. 25. Give the name for report, enter email ids and subject</li></ul>File Name<br />Enter email addresses<br />
  26. 26. Running a Data Warehouse Report<br />From Scheduling Options:<br /><ul><li>Select the Delivery Frequency
  27. 27. Select the Delivery Options
  28. 28. Click on Schedule</li></ul>Delivery Frequency<br />Select Schedule<br />
  29. 29. Running a Data Warehouse Report<br /> Request the report<br />
  30. 30. Website : www.nabler.com<br />Blog : www.webanalyticsindia.com<br />Contact : poonam@nabler.com <br />

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