Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cr sambhav-final

273 views

Published on

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

Cr sambhav-final

  1. 1. SAMBHAV
  2. 2. Background • began on 8th October 2010, with an objective of co • Initial limited to one hour daily now reached 12 hours • Programs focused on: – Rights and Discrimination – Health and Sanitation – Livelihoods – Adolescents Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  3. 3. Introduction • Radio Dhadkan covering a population of 180,000 (Shivpuri urban and 60 Villages of Shivpuri block in Shivpuri District) with the following objectives: – self-sustainability of the radio station through revenue generation and increased social ownership – safe health seeking behaviors, community dialogue over range of issues (like flagship schemes, entitlement etc) specially involving excluded communities – impact documentation (using various knowledge management tools) and wide sharing of results with range of stakeholders – engagement of adolescents and young population in development and adolescent-friendly programs Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  4. 4. Staff Status • Baby Raja Bundela-- Station Manager • Dheeraj Prasad-- marketing officer • Santosh Sharma-- Supervisor • Rekha Sharma- Reporter • Ramshri Chandel- Reporter • Sirnaam Chandel- Reporter • Kalyan Singh- Reporter • Ramvati Adivasi- Reporter • Champa Bai- Reporter • Kshama Pandey- Typist • Lakhan Dhakad- Accountant Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  5. 5. Production-Progress • Programs developed based on thematic areas • Production process is both field as well as studio based. • Staff trained by external agencies on handling technical instruments and software • Program development includes direct participation of the community. Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  6. 6. Production-Progress Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  7. 7. Production-Progress Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  8. 8. Glimpses
  9. 9. Production-Milestones • Radio programmes are now available in local languages and covers diverse subjects of interest of different group of people. Women, Girls, Sahariyas and school children are on high agenda of the radio, hence most programs are designed keeping their interest and need in mind. • A good skilled CR team is available and they not only manage the CR station, but also do lot of outdoor contacts for revenue generation. • Community members participate in the program making and improving through their feedback. • Community members participate in the program making and improving through their feedback. • During the adverse time of ‘limited broadcasting’ the station reached out to catchment population on regular basis through narrow casting. Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  10. 10. Production-Challenges • Non-functional hardware and euqipments supplied. • Quality maintenance of CR station hardware and equipment • Reach up-to the most marginalized families • Availability of quality radio sets with the marginalized families • Lack of structured community feedback on programme quality Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  11. 11. Dissemination- Progress • Initial broadcating of one hour, now increased to 12 hours. • Broadcast done on the basis of the fixed point chart. • The listenership is on increase. 100 radio sets, supplied by UNICEF, have been distributed in the community which is greatly helping in assured group listenieng. • Drishti (technical support agency) has improved this capacity and this should be part of their assignment. • 100 Average phone-in calls everyday Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  12. 12. Dissemination- Progress Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  13. 13. Letter Issued by the Collector Shivpuri
  14. 14. Dissemination- Milestone • Local promotional events such as Lokraag have greatly contributed to the popularity of the radio station. • Coverage area which was limited to 1 kilometer due to malfunction transmitter has increased to 15 kilometers, greatly improving the catchment area of the radio station. • Music from the new genre has improved the listenership of the radio station. • District collector views radio station as major source of information dissemination and has instructed line departments to network and make best use of the radio station Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  15. 15. Dissemination- Challenges • Poor transmitter quality highly affected the branding and credibility of the radio station. • Non-availability of radio sets • Day-long working hours of women/ men in Saharia • Up keeping with entertainment needs in the absence of film songs such as All India Radio Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  16. 16. Sustainability -Plans • Contacting 15-20 local business owners on daily basis • 15 tele-marketing phone calls every day • Using events and special days for financial boost through greeting messages • Recording and CD burning facility provided at the radio station. • Organizing infotainment events for better market positioning Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  17. 17. Sustainability -Progress • Tie-up with Sesame Workshops for broadcasting Galli Galli Sim Sim episodes. • Tie up with PSI for Public Service Announcements on HIV/AIDS • Tie-up with FINISH Society for dissemination of information on sanitation. • Trainings on financial sustainability by group M • Local revenue generation Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  18. 18. Sustainability -Progress Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps CATEGORIES of SOURCES of REVENUE UNIT PRICE ADVERTISEMENTS Rs.1.5 per second Rs.30 for 20 Seconds- Per Broadcast Rs.15 each for additional 10 seconds SPONSORED PROGRAM Rs.200 ( 15 Minute Program)- Per Broadcast Rs.500 (30 Minute Program) – Per Broadcast Production Cost: Rs.500 ANNOUNCEMENTS Rs.50 per message for 15 seconds at Studio Rs.100 per message for 15 seconds at sight Production Services Rs.2 per second Minimum Production Duration- 3 Minutes Production Cost: Rs.500 MEMBERSHIP Rs.50 for individual Rs.500 for group
  19. 19. dz a izfr"Bku @laLFkk dk uke fnukad ls fnukad rd le; jkf’k 1- lq’khy eksaVsljh Ldwy 5 vxLr ls 5 flrEcj 55 lsdsUM 800 :- 2- lq’khy eksaVsljh Ldwy 15 flrEcj ls 30 flrEcj 35 lsdsUM 500 :- 3- vesfjdu bafZXy’k dksfpax bULVhV;wV 1 vDVwcj ls 30 vDVwcj 46 lsdsUM 800 :- 4- fQfu’k flrEcj---------------- --------- 1 fefuV 20 lsdsUM 5000 :- 5- vxzoky n lqij LVksj uoEcj 55 lsdsUM 500 :- 6- xqIrk VkbYl fnlEcj 59 lsdsUM 1000 :- 7- ine laHko vkbZ gkWLihVy fnlEcj 55 lsdsUM 1000 :- 8- Vh-Ogh-,l- ,tsUlh tuojh 43 lsdsUM 1000 :- 9- dq’kokg bysDVhdYl Qjojh 45 lsdsUM 1000 :- 10 - lkMh isysl tuojh 37 lsdsUM 1200 :- M;w 11 - ,l-ih-,l- Ldwy ekpZ 59 lsdsUM 8700 :- 12 - lqeu csdjh ekpZ 52 lsdsUM 1000 :- 13 - lgxy VsUV gkml vizSy 32 lsdsUM 600 14 - ,drk gk;j lsdsUMjh Ldwy Qjojh 53 lsdsUM 1500 :- 15 - vkn”kZ dksfpax vizSy 36 lsdsUM 1200: 16 - lek/kku dksfpax vizSy 42 lsdsUM 1200: 17 - uSdks n~okjk ekpZ 2012 ls ekpZ 1013 rd 40 lsdsUM 12000 :
  20. 20. Sustainability -Content • Content cross sharing through EDAA ( Ek Duniya Anek Awaaz) Platform • Promoting local artists • Using open source content • Setting up MP CR Consortium for content sharing and revenue generation • Building content and material library for content generation. Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  21. 21. Sustainability -Technical • Dhrishti helping team on technical hook-ups • In house training of staff on general error rectification Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  22. 22. Sustainability -Key Findings Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  23. 23. Training Needs • Using effects and plug-ins • Using digital mixer • Voice modulation training • Theatrical training for radio jockeys • Hardware/Software troubleshooting • Phone in Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  24. 24. Future Plans • Focus on financial self sustainability • Improvement in programming and content quality • Promoting local folk music • Internet radio through GRINS • Enumeration of village volunteers from the tribes and technical training so that they effectively engage tribes people through listener groups. • Monthly report using the MIS and the report will be mainly used to review the effectiveness of reach, quality of content and satisfaction of listeners. Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps
  25. 25. Future Plans- Revenue Generation Navigation Panel 1.Background 2.Production 1.Progress 2.Milestone 3.Challenges 3.Dissemination 1.Progress 2.Milestones •Challenges 1.Sustainability 1.Plans 2.Progress 3.Content 4.Technical 5.Key Findings 2.Next Steps ACTIVITY YEAR 2012 mid 2012 end Programme development 2.5 Hrs 4 Hrs Broadcasting Hours 12 Hrs 12 Hrs Target for revenue generation 6000 P.M. 10000 P.M.

×