Mission statement <ul><li>We recreate the close links between the work of the organic farmer and the work in the kitchens – </li></ul><ul><li>transforming the bounties of the land into feast and honest, nutritious, seasonal and inspired food </li></ul>
Probably the world biggest Organic Boxscheme on planet Operating in little Denmark & Sweden Delivering around 2 million boxes to peoples doorstep in a year. Huge logistic setup WWW attitude turned our business into a strong branded movement in Skandinavia Top 100 brand in Denmark What!!
IN IT’S 10TH YEAR OF OPERATION 45.000 CUSTOMERS IN DENMARK & SWEDEN WITH WEEKLY DELEVERY 140 CO-WORKERS ON 3 FARMS 50 MIO $ ANNUAL TURNOVER GLOBAL ORGANIC SUPPLY CHAINS STRICT NO-FLY POLICY IMPLEMENTED PRESENT GROWTH RATE 25 % P.A .
Act local, tell the real story, be transparent, connect to nature, think, “only sell what you would buy yourself “, the web gives you immediately response <ul><li>WYSIWYG </li></ul>
Organic organism using the different webtools - networking to expansion
Left brain of the company Conversations versus call center Cooking school versus product thinking Children gardens our CSR focus Carbon footprint – environmental focus Challenging peoples households & 100% Organic / Biodynamic focus bringing people closer to nature
Left brain versus right brain Time Level Spirit Structure Out of spirit – out of business Optimizing, creative, spirit, innovative, daily management, bottom-line focus