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Supernova Aarstiderne

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Supernova Aarstiderne

  1. 1. Connectivity
  2. 2. to nature
  3. 3. Mission statement <ul><li>We recreate the close links between the work of the organic farmer and the work in the kitchens – </li></ul><ul><li>transforming the bounties of the land into feast and honest, nutritious, seasonal and inspired food </li></ul>
  4. 5. Reconnect with
  5. 6. Pure energy
  6. 8. Probably the world biggest Organic Boxscheme on planet Operating in little Denmark & Sweden Delivering around 2 million boxes to peoples doorstep in a year. Huge logistic setup WWW attitude turned our business into a strong branded movement in Skandinavia Top 100 brand in Denmark What!!
  7. 9. IN IT’S 10TH YEAR OF OPERATION 45.000 CUSTOMERS IN DENMARK & SWEDEN WITH WEEKLY DELEVERY 140 CO-WORKERS ON 3 FARMS 50 MIO $ ANNUAL TURNOVER GLOBAL ORGANIC SUPPLY CHAINS STRICT NO-FLY POLICY IMPLEMENTED PRESENT GROWTH RATE 25 % P.A .
  8. 10. Act local, tell the real story, be transparent, connect to nature, think, “only sell what you would buy yourself “, the web gives you immediately response <ul><li>WYSIWYG </li></ul>
  9. 11. Organic organism using the different webtools - networking to expansion
  10. 12. bioDYNamic thinking
  11. 13. How the internet brings people closer to nature and origin basic instincts
  12. 15. L e f t b r a i n c o m p o n e n t s
  13. 16. Left brain of the company Conversations versus call center Cooking school versus product thinking Children gardens our CSR focus Carbon footprint – environmental focus Challenging peoples households & 100% Organic / Biodynamic focus bringing people closer to nature
  14. 17. Left brain versus right brain Time Level Spirit Structure Out of spirit – out of business Optimizing, creative, spirit, innovative, daily management, bottom-line focus
  15. 18. Gardens for kids Children growing meals
  16. 20. Food & farming channel
  17. 21. A 23.com TV channel
  18. 22. Quarterly carbon footprint update <ul><li>Strategy – Reduce CO2 Emission with 50% in 5 years!! </li></ul>CO2 footprint, Q1 2008 versus Q1 2007 Tonnes, Q1 07 index Tonnes, Q1 08 index increase Import 154 19,7 224 25,7 145,5 Cooling & heating 149 19,1 160 18,3 107,4 Intermediate trans. 43 5,5 63 7,2 146,5 End-distribution 374 47,9 374 42,8 100,0 Commuting 23 2,9 23 2,6 100,0 Own vehicles 24 3,1 18 2,1 75,0 Business travel 13 1,7 11 1,3 84,6 780 100 873 100 111,9 Q1 2007, kg Q1 2008, kg Emissions per box 2,20 2,19 Index 100,0 99,6 Emissions per drop 3,0 2,8 Index 100,0 93,2 Emissions per DKK mio turnover 14.705 13.039 Index 100,0 88,7
  19. 24. <ul><li>Sound Awake Red </li></ul><ul><li>Smell Organic Depth </li></ul><ul><li>Taste Nature Time </li></ul><ul><li>Experience Biodynamic Enjoyment </li></ul><ul><li>Fresh Compost Inspiring </li></ul><ul><li>Life quality Diversity Intensity </li></ul><ul><li>Purity Connectivity Empathy </li></ul><ul><li>Sweat WYSIWYG Simplicity </li></ul><ul><li>Balance Realism Movement </li></ul>By being brought closer TO NATURE the NETWORK achieve
  20. 25. Be raw and unfiltered

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