Facebook Games GDC 2008

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The first conference panel discussing Facebook Games, at the very beginning of the rise of Zynga, Social Gaming, Network, and social games.

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Facebook Games GDC 2008

  1. 1. Facebook and the new web of Social Gaming
  2. 2. Facebook and the new web of Social Gaming • Nabeel Hyatt, Conduit Labs • Mark Pincus, Zynga Games • TJ Murphy, Social Gaming Network
  3. 3. How does Social Gaming compare? 1,500 1,350 Daily Active Users 1,125 750 600 600 400 375 0 in thousands Blake C. SGN Zynga Scrabulous (Vampires) (Warbook) (Texas Hold’Em)
  4. 4. How does Social Gaming compare? 1,500 Last 7 Days Active Users 1,350 Daily Active Users 1,125 750 600 600 488 400 375 0 in thousands Blake C. SGN Zynga Scrabulous Second Life (Vampires) (Warbook) (Texas Hold’Em)
  5. 5. What’s the big deal about Social Gaming? in millions 68 70.0 52.5 # of users 31 35.0 17.5 7 0 Xbox Live Facebook MySpace • It’s an open portal opportunity • Larger than hardcore, deeper than casual • The social graph: real people who actually know each other • Implicit & explicit virality stats from Compete.com & Microsoft
  6. 6. How big can a game get? • Warbook: 800k installs, 70k DAU
  7. 7. Building a good Facebook game • Make friends part of the game mechanic.  Virality relies on users telling their friends about your game. • It’s a web app, not a game release.  Release early and often. Iterate quickly based on user feedback. • Be Simple.  People aren't looking for WoW in the browser.  They are looking to waste time, not spend time.
  8. 8. Still a growth opportunity?  New - Oregon Trail • Viral growth • No repeat model  New - Triumph • Network/ad growth • Strong repeat model  Existing - Scramble • New growth for “mature” or existing properties • Viral tuning
  9. 9. Any money there? • Existing casual game d/l model • Users: 100k • 1-2% purchase @ $8/download • Total revenue: $8-16k • Social network economics Base case • Users: 100k • Daily active usage: 15% • Daily active users: 15k • Page views per user: 20 PVs • Page views per day: 300k PVs/day or 9m PVs/mo • CPM: $1.00 • Revenue = $9k/mo • Hit games: $30-100k/mo or $1-3k/day
  10. 10. Go forth and make games. for a copy of this, email me at nabeel@conduitlabs.com

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