New digital approaches give you the ability to target local markets with extreme precision, allowing you to engage customers cost-effectively by leveraging the likes of mobile (smartphone), digital display, social and search media technology.
* Mobile (smartphone): Immerse consumers with apps and services to help them make purchase decisions; heighten local awareness with location-based services (Foursquare, Gowalla, Scvngr)
* Digital display: Utilize extreme and real-time targeting to match changing local needs and promotional opportunities
* Social media: Take advantage of emerging online communities to provide consumer guidance on brand and purchase decisions (Facebook, Twitter, Yelp, Groupon)
* Search media: Engage buyers in more precise, personal and measurable ways (Google, Yahoo, Bing, etc.)
nFusion’s white paper, “10 Ways to Increase Local Market Traffic, Strengthen Loyalty and Enhance Customer Advocacy,” can help you begin to understand the myriad digital options available, show you ways to take advantage of new and remarkable local digital marketing ideas and send you on your way to significantly improved results