Digital disruptors have entered every industry and have quickly risen to industry leading positions.
The competitive landscape has moved from physical assets (e.g. Marriott has 1M rooms) to digital experiences (e.g. Airbnb has zero rooms but has roughly same valuation).
Further, today it’s no longer just startups being disruptors. We’re also starting to see many well-established, leading companies making significant investments in digital experiences like Ford, Walmart, Nationwide, Target, Bank of America, Alaska Airlines. We can help you get there as well with our products.
How do they get there? It’s not some magic trick.
They experiment and learn (e.g. feature flags) and aren’t afraid to roll things back. They’ve built cultures and processes around rapid innovation and have a modern DevOps toolchain to match.
This enables them to freely and confidently use open source, ship faster to learn faster, etc.
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And btw 5 out of 6 are GitHub customers currently (all but Robinhood)
It’s a repeatable recipe. Digital disruptors have realized that by shipping faster you not only can deliver new features and bug fixes more quickly (to improve customer experiences) but also you get to learn faster than the market what your customers like and don’t like (e.g. which new feature is most meaningful and you should invest more to build out further).
They implement strategies like A/B testing and feature flags to roll out new features and use data-driven approaches to learn from customer behaviors.
And again, we’re also not just seeing the disruption from startups like Jet.com but from current leaders like Target and Walmart, same across other industries... Lemonade and Geico, Tesla and Ford, Paypal and Citibank...
And we apply those exact same strategies and implement the same features in GitHub and through Github..
We have built our platform through our experience with millions of developers, thousands of open source communities, thousands of enterprise customers, and hundreds of ISV ecosystem partners.
We’re the most secure, most hardened, most scalable, and most reliable platform for modern software development.
We support all developers from the individual maintainer with free public and private repos at GitHub.com and up to thousands of developers at the DoD via GitHub Enterprise which is available on-prem, public cloud, and soon private cloud.
Just to give you a rough idea of the size of this, we currently have more than 50 million developers using GitHub, with about 29M private repos and 120M public repos
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Microsoft Skills Bootcamp - The power of GitHub and Azure
The Power of GitHub & Azure
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Disruptors lead with customer experiences
● Ship faster and experiment to learn faster
● Iterate quickly
● Focus on innovation and differentiation
● Leverage open source for the rest
● Push new code confidently & securely
● Collaborate through innersource
● Measure team metrics & optimize processes
● Grow development teams
Lessons from the disruptors
Disruptors ship better customer experiences, faster
Digital disruptors learn & ship faster… …and deliver better experiences
Days Between Releases Mobile App Ratings
Largest DevOps ecosystem
GitHub is the largest developer platform on Earth
Developers Private and public
Top open source
Organizations Fortune 500
50M+ 100M+ 1,000s 1B+ 3M+ 50%
The most innovative companies The top open source projects
Leading global enterprises
● Accelerated our time to get a modern app up and running by
leaning into the GitHub community
● Added CI/CD capabilities in minutes using GitHub Actions
● Shifted security all the way left to get real time feedback on
vulnerabilities in the OS packages we're using and scans of
our own code on every PR
● Utilized infrastructure as code, again from the OS community,
and ability to automate workflows beyond just CI/CD with
Actions to provision well-defined, reusable architectures into
● Taking advantage of unique Azure capabilities in Azure Policy
to apply, enforce and audit compliance to common standards
like PCI and HIPAA
● Time to market is dramatically accelerated, best practices are
observed, siloes are broken down and security is
incorporated at all stages
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