What does “Social” mean in Social Games? Tiina Zilliacus CEO, Ironstar Helsinki Oy
Facebook & Social Games• 40% of Facebook users use it for social gaming (Mark Zuckerberg)• This means 200 million people! – Equals total number of players on all other game platforms – Most players are new games audience• Popular genres: Poker, Maﬁa, Management / Business Sim games
Top Gainers Last Week• Ravenwood Fair by LOLapps, FV mechanics + fantasy athmosphere• It Girl by Crowdstar, cloth shopping and dress up game for girls and women• Paradise Life by Icebreak games , exact copy of FV mechanics, different graphics• Salon Street – 1st salon themed Sim game, launched 27.1.• Monster Galaxy (Casual Collective), Backyard Monsters (Gaia Online) etc going after for traditional gamers
Facebook Game Anatomy• Simple core gaming logic combined with..• ..Facebook’s social graph as integral part of gaming experience and player success in the game..• ..not forgetting normal game elements: levels, resources, rewards, competition, having fun, spending time etc
What players like to do?• Clicking! • Building & Quests!
For discussion..• “Gamiﬁcation” and “socialization” of services – what does this mean really, adding badges to your website people can earn?!• Facebook player’s point of view: – Do you give people something to click and build?! – Do you give people content they love to share or what is just pure boring?• What “social” really is/means in your opinion?