What does “Social” mean in      Social Games?         Tiina Zilliacus    CEO, Ironstar Helsinki Oy
Facebook & Social Games• 40% of Facebook users use it for social  gaming (Mark Zuckerberg)• This means 200 million people!...
Top Gainers Last Week• Ravenwood Fair by LOLapps, FV  mechanics + fantasy athmosphere• It Girl by Crowdstar, cloth  shoppi...
Facebook Game Anatomy• Simple core gaming logic  combined with..• ..Facebook’s social graph  as integral part of  gaming e...
What players like to do?• Clicking!      • Building & Quests!
Application - Gifts and Tasks
Fan page – Wall and Forum
For discussion..• “Gamification” and “socialization” of services   – what does this mean really, adding badges to     your ...
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What does the "Social" mean in Social Games?

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Presentation from Tiina Zilliacus (CEO, Iron Star Helsinki) on the latest N2 Social Media Hub on 15.2.2011.

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What does the "Social" mean in Social Games?

  1. 1. What does “Social” mean in Social Games? Tiina Zilliacus CEO, Ironstar Helsinki Oy
  2. 2. Facebook & Social Games• 40% of Facebook users use it for social gaming (Mark Zuckerberg)• This means 200 million people! – Equals total number of players on all other game platforms – Most players are new games audience• Popular genres: Poker, Mafia, Management / Business Sim games
  3. 3. Top Gainers Last Week• Ravenwood Fair by LOLapps, FV mechanics + fantasy athmosphere• It Girl by Crowdstar, cloth shopping and dress up game for girls and women• Paradise Life by Icebreak games , exact copy of FV mechanics, different graphics• Salon Street – 1st salon themed Sim game, launched 27.1.• Monster Galaxy (Casual Collective), Backyard Monsters (Gaia Online) etc going after for traditional gamers
  4. 4. Facebook Game Anatomy• Simple core gaming logic combined with..• ..Facebook’s social graph as integral part of gaming experience and player success in the game..• ..not forgetting normal game elements: levels, resources, rewards, competition, having fun, spending time etc
  5. 5. What players like to do?• Clicking! • Building & Quests!
  6. 6. Application - Gifts and Tasks
  7. 7. Fan page – Wall and Forum
  8. 8. For discussion..• “Gamification” and “socialization” of services – what does this mean really, adding badges to your website people can earn?!• Facebook player’s point of view: – Do you give people something to click and build?! – Do you give people content they love to share or what is just pure boring?• What “social” really is/means in your opinion?

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