Rights and obligations in Cyberspace – Can Facebook give you the sack?

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Presentation from Jenna Mäkinen from the N2 Social Media Hub #9.

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Rights and obligations in Cyberspace – Can Facebook give you the sack?

  1. 1. Rights
and
obliga.ons
in
Cyberspace
–
Can
Facebook
give
 you
the
sack?
 Jenna
Mäkinen
 Social
Media
Legal
Consult
 8.12.2011

  2. 2. 2

  3. 3. Sta.s.cs
•  48
%
of
Finnish
B2B
and
B2C
companies
have
a
social
media
strategy
•  52
%
of
the
companies
have
a
responsibility
person
responsible
for
the
 SoMe
•  67
%
of
the
companies
s.ll
find
that
they
lack
resources
to
manage
the
 development
of
the
SoMe
properly
•  75
%
of
the
companies
have
an
Facebook
account
(Source:
Whitevector‐Kaiqu
sta4s4cs
2011:
h8p://www.slideshare.net/WhitevectorTL/tutkimus‐sosiaalisen‐median‐hydyntmisest‐whitevector‐kaiqu)

  4. 4. Sta.s.cs
 –  ”Pelisääntöjen
puu8uminen
aiheu8aa
epävarmuu8a
koko
 organisaa4ossa”
 –  ”Onko
sosiaalisesta
mediasta
meille
oikeas4
hyötyä?
Onko
 tykkääjä
parempi
kuin
200
kommentoijaa
–
onko
se
paljon
 ja
mihin
verra8una?”
 –  ”Organisaa4on
sitoutuminen
ja
tuki.
Asia
ei
ole
ylimmän
 johdon
agendalla”
 
 (Source:
Whitevector‐Kaiqu
sta4s4cs
2011:
h8p://www.slideshare.net/WhitevectorTL/tutkimus‐sosiaalisen‐median‐hydyntmisest‐whitevector‐kaiqu
  5. 5. Legisla.on
•  European
Conven.on
on
Human
Rights
(ECHR)

•  Interna.onal
Covenant
on
Civil
and
Poli.cal
Rights
(ICCPR)
•  Interna.onal
Labour
Organiza.on
(ILO)
•  Na.onal
law
 –  The
Cons)tu)on
of
Finland
(731/1999)
 –  Act
on
the
Exercise
of
Freedom
of
Expression
in
Mass
Media
(460/2003)
 –  Personal
Data
Act
(523/1999)
 –  Act
on
the
Protec)on
of
Privacy
in
Working
Life
(759/2004)
 –  The
Criminal
Code

  6. 6. Employment
Law
•  The
employer’s
direc.on
right
(ECA
1:1)
 –  The
employer’s
preferen.al
right
of
interpreta.on
•  The
employee’s
loyalty
obliga.on
(ECA
3:1)
 –  The
employee’s
posi.on
in
the
organiza.on
 –  The
line
of
business
 –  The
publicity
factor
 –  The
line
between
working
hours
and
spare
.me

  7. 7. The
line
between
working
hours
and
spare
.me,
employee’s
posi.on,
loyalty
obliga.on

  8. 8. And
on
discussion
forums…
…And
so
on

  9. 9. The
line
of
business,
employee’s
posi.on
in
the
organiza.on


  10. 10. Other
interes.ng
cases
•  Admissibility
decision
Pay
v
United
Kingdom16.9.2008.
(line
of
 work
and
free
.me)
•  Case
Bodil
Lindqvist
(C‐101/01)
•  Case
Bijou
Brigi8e
(L
09/36752)

  11. 11. Consequences
of
blameworthy
statements
in
the
mediaPublica.on
of
false
informa.on
 Warning
ECA
 7:2.3.
 Infringement
of
 Consequenses
 Termina)on
 the
employment
 according
to
the
 ECA7:2.1.
 contract
 ECA
Publica)on
of

 Infringement
of
 Cancella)on
ECA
 false
 the
Contracts
 8:1.
 informa)on
 Act
 Compe))on
 Criminal
Code
 Other
grounds
 offence
 30:2
 Criminal
Code
 Defama)on
 24:9

  12. 12. Publica.on
of
correct
informa.on
 Warning
ECA
 7:2.3.
 Infringement
of
 Consequenses
 the
employment
 according
to
the
 Termina)on
 contract
 ECA
 ECA7:2.1.
 Cancella)on
ECA
 Publica)on
of
 8:1.
 correct
 informa)on
 Private
life
 Criminal
Code
 offence
 24:8.
 Infringement
of
 Other
grounds
 secrecy
 Fine
or
damages
 agreement
 Viola)on
of
a
 Criminal
 business
secret
 Code30:5.

  13. 13. SoMe
as
the
employer’s
tool
–  Approx.
50
%
of
Finnish
B2B
and
B2C
companies
use
SoMe
to
get
more
 visibility
on
the
Internet
(Source:
Whitevector‐Kaiqu
sta4s4cs
2011:
h8p://www.slideshare.net/WhitevectorTL/tutkimus‐ sosiaalisen‐median‐hydyntmisest‐whitevector‐kaiqu)
 –  The
Case
Google
(Comment
from
the
Dataombudsman
hdp:// www..etosuoja.fi/48526.htm
)
 –  98/34/EC
Direc.ve
 –  How
does
one
become
a
register
keeper?

  14. 14. The
importance
of
direc.ons
•  Why?
 –  Rela.onship
betweed
the
par.es
as
well
as
CSR
and
PR
•  What
is
allowed?
 –  Law,
ECA
 –  Custom,
image
•  The
effect
 •  Deterrent
effect
 •  Later
references
e.g.
the
IBM
Case

  15. 15. De
lege
ferenda

  16. 16. Thank
you!
Jenna
Mäkinen
Social
Media
Legal
Consult
Tel.
+358
40
542
5814
Jennasofia.makinen@gmail.com
Skype:
Jenna‐Sofia
Facebook:
hdps://www.facebook.com/jennamakinen


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