Mobile marketing - Mikko Hakkarainen / N2

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N2:n strategi Mikko Hakkarinen puhui Social Media Hubissa mobiilimarkkinoinnin mahdollisuuksista yrityksille.

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Mobile marketing - Mikko Hakkarainen / N2

  1. 1. MOBILE MARKETING From the hype to the everyday.Mikko Hakkarainen, StrategistN2 Helsinki
  2. 2. The most profound“technologies are those thatdisappear. - Mark Weiser, XEROX Parc
  3. 3. A little bit of the hypeto get started.
  4. 4. 11Source: Time Magazine 2012 (The Wireless Issue)Image: Flickr (CC Sweetie187)
  5. 5. 01010101010101010101010 010101010101010101010101 010101010101010110101010 101010101010101010101010 101010101010010101010101 010101010101010101010101 01010101 x 2Source: Cisco 2012Image: Flickr (CC netzanette)
  6. 6. NEXT YEAR No. 2Source: Google 2011, Gartner 2010Image: Flickr ( kelp CC)
  7. 7. 30 %Source: Velti 2012: The Mobile Opportunity
  8. 8. http://www.craveonline.com/tv/reviews/145722-the-toni show-with-conan-obrien-week-one IN YEARS 5Image: http://www.craveonline.com/tv/reviews/145722-the-tonight-show-with-conan-obrien-week-one
  9. 9. 85 % of the world will be covered by 3G 4G orSource: Sony Ericsson 2012Image: Flickr (CC carlaarena)
  10. 10. 1 % US ad spend on mobile in 2012 * Should be over 10% based on ROI analyses 5 % US ad spend on mobile in 2016*Source: eMarketing 2012, Marketing Evolution 2012Image: Flickr (CC Sergio Lora)
  11. 11. 3 Billion smartphonesSource: Advertising Age 2012
  12. 12. And hopefully...Image: Flickr (CC Fabio Maroni)
  13. 13. Image: Flickr (CC freefotouk)
  14. 14. Mobile users will do“ everything and anything desktop users will do, provided it’s presented in a usable way. - Brad Frost, WebVisions Chicago 2012
  15. 15. And yes. Even buying.
  16. 16. Buy% % % Buy Buy
  17. 17. So, the user is ready,is your brand?
  18. 18. wtfmobileweb.com
  19. 19. TextSource: http://picturesofpeoplescanningqrcodes.tumblr.com/
  20. 20. If the user is ready to doanything on mobile.
  21. 21. You have to choose wiselywhat you want them to do.
  22. 22. Prioritize and simplify.
  23. 23. What do your customersexpect to get on mobile?
  24. 24. • Check account balances • Operating hours for brick ’n’ mortar • Transfer money • Check flight status • Check-in for flight • Search hotels, car rentals • Get directions and check operating hours • Contact the store • Make a purchaseSource: Google 2012
  25. 25. And when do they expect youto be there?
  26. 26. Successful mobile marketingis figuring out how and whenyou can be relevant to theuser in their everyday.
  27. 27. Let’s look at some examples.
  28. 28. You can help them save time.
  29. 29. Source: http://www.forbes.com 10.1.2012
  30. 30. Or help them kill time.
  31. 31. How could your brand help people when they’re bored?
  32. 32. You can try to besocially relevant.
  33. 33. A solution for Facebook’s mobile misery?Source: Techchrunch 18.9.2012
  34. 34. Or at leastcontextually relevant.
  35. 35. Or you can just surprisepeople and make them smile.
  36. 36. WWF: Earth HourSource: Mobiento.com
  37. 37. Shazam & as aSource: http://www.simplyzesty.com/mobile/how-shazam-are-leading-the-mobile-revolution/
  38. 38. Whatever you do...
  39. 39. Remember the potential:• Context aware• Location aware• Data-soaked• Always on / Always with• Personal
  40. 40. • Personal
  41. 41. T H A N Text K Smikko.hakkarainen@n2.fi @mikmo

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