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Airbiquity david jumpa

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Airbiquity david jumpa

  1. 1. DELIVERING THE VEHICLE TO YOUR CONNECTED WORLD David Jumpa Senior Vice President Business Development11/28/2011 Airbiquity Confidential & Proprietary © 2011 1
  2. 2. AIRBIQUITY ENABLES THE CONNECTED VEHICLE  Combines advances in SOFTWARE, COMMUNICATIONS AND WIRELESS technologies  Enables an OPEN AND FLEXIBLE service delivery platform for vehicle manufacturers and corporate and commercial fleets  Operates a LIFECYCLE SERVICE DELIVERY PLATFORM for comprehensive OEM management of the ecosystem of providers that comprise their connected services  Success is built on SOLID INTELLECTUAL PROPERTY and many YEARS OF FIELD-PROVEN EXECUTION with the worlds largest companies11/28/2011 Airbiquity Confidential & Proprietary © 2011 2
  3. 3. Expansive Service Footprint Global service delivery platform for connected vehicles LEGEND 2011 2012 SEATTLE, USA 2013–2015 47.6046, -122.337811/28/2011 Airbiquity Confidential & Proprietary © 2011 3
  4. 4. Let’s talk about China ► Passenger sales market growth remains buoyant  Despite tax incentives being withdrawn, 4%-10% YoY growth  Mercedes 36+%, GM 10+%  2012 may slow down, but relatively, still the fastest growing market  Maturing market ► Chinese consumer market  Nascent, maturing  Mix of national and regional content  High desire for technology and mobile  Brands are fleeting  Word of mouth essential11/28/2011 Airbiquity Confidential & Proprietary © 2011 4
  5. 5. Recent Survey on Chinese Consumer11/28/2011 Airbiquity Confidential & Proprietary © 2011 5
  6. 6. What It Means for Connected Vehicles Opportunity for global platform with local flavor Consumer adoption of technology will explode Vehicle sensor data pertinent to local markets “Family” accounts, with personalization to Driver Smartphone integration a must Assistance with travel11/28/2011 Airbiquity Confidential & Proprietary © 2011 6
  7. 7. Demographics Point to Increasing Tech11/28/2011 Airbiquity Confidential & Proprietary © 2011 7
  8. 8. Demographics Point to Increasing Tech Young market Disposable income Expanding market Technology-focused Maturing interests Millions of consumers Auto purchasers Leisure, travel High referenceability11/28/2011 Airbiquity Confidential & Proprietary © 2011 8
  9. 9. Sign of Fast Evolving Markets11/28/2011 Airbiquity Confidential & Proprietary © 2011 9
  10. 10. Still Mainly a Local Initiative11/28/2011 Airbiquity Confidential & Proprietary © 2011 10
  11. 11. Similar Market for Connected Vehicle Services11/28/2011 Airbiquity Confidential & Proprietary © 2011 11
  12. 12. With Similar Data Flow Requirements11/28/2011 Airbiquity Confidential & Proprietary © 2011 12
  13. 13. Choreo Ecosystem Management Adaptive connected vehicle program design MNO Mobile Device Vehicles Data Transport ODMs GSM, CDMA, 3G, 4G, LTE Packet Data, DOV, SMS Content Providers App Stores11/28/2011 Airbiquity Confidential & Proprietary © 2011 13
  14. 14. Connected Vehicle Solutions ► Solutions for each OEM, so they can customize and adapt to their own market objectives ► Prepackaged services and infrastructure bundles accelerate service introduction ► Built for rapid partner integration, based on OEM market and strategic objectives ► Cost-optimized private connected vehicle cloud, Airbiquity Choreo ► Global scale11/28/2011 Airbiquity Confidential & Proprietary © 2011 14
  15. 15. High Level Mobile Integration Integrate device and cloud apps into the vehicle experience Head Unit Content, Services & Brought In Built In Apps Command & Control HMI Display Speaker Function & Mic s POLICY MANAGEMENT SERVICE TELEMATICS BUSINESS BILLING SUBSCRIBER ANALYTICS WEB PORTALS MANAGEMENT PROTOCOL LOGIC MANAGEMENT MANAGEMENT11/28/2011 Airbiquity Confidential & Proprietary © 2011 15
  16. 16. Airbiquity’s Advantages Proven OEM Experience ► Successful program development and execution for OEMs with MORE THAN 16 MILLION PRODUCTION VEHICLES ► EXTENSIVE EXPERIENCE with automotive Tier 1 suppliers ► UNPARALLELED KNOWLEDGE AND EXPERTISE in connected vehicle service delivery Proven Solution ► Connection and content agnostic, INFRASTRUCTURE FOCUS ► Global private cloud for CONNECTED VEHICLE SERVICE DELIVERY ► TOTAL CONTROL over application access and behavior Service For All OEM Customers ► Uniquely able to ensure MAXIMUM MARKET ADDRESSABILITY with future-proof flexibility to accommodate fickle consumer preferences Rapid Development Cycle ► Track record of successful, on-time project delivery and service management11/28/2011 Airbiquity Confidential & Proprietary © 2011 16
  17. 17. DELIVERING THE VEHICLE TO YOUR CONNECTED WORLD David Jumpa SVP Business Development e: djumpa@airbiquity.com t: +1 206 219 270011/28/2011 Airbiquity Confidential & Proprietary © 2011 17

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