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Beyond Mobile
Creative Technology Innovation at AstraZeneca
Adrian Wong – Creative Director CTO Office
Enterprise Mobility...
Outline
• Overview
• Mobility at AstraZeneca
• The Chief Technology Office
• Technology Incubation Labs
• Our approach to ...
Adrian Wong
Creative Director
Technology Incubation Lab
CTO Office
BACKGROUND
Interactive Design
Marketing
User Experience...
AstraZeneca Introduction
A global science-led biopharmaceutical company
Our business is providing innovative, effective me...
AstraZeneca in numbers
$24.7 billion total revenue
61,500 employees in over 100 countries
Over 500 collaborations and
part...
AstraZeneca Global IT Mobility
70k
devices
85%
13%
2%
85%
15%
Current Capabilities Future Capabilities
Apple DEP: Simplify...
How will mobile disrupt healthcare by 2025?
CTO are creating a mobile service
foundation now
Today AZ has less than 20 digital
health initiatives in flight, relativel...
UX in Enterprise Mobility
Aiming for a Consumer-grade experience
Supported by the CTO UX Competency Centre
“Science led, IT driven”
- Dave Smoley CIO, AstraZeneca
11
Chief Technology Office
Competency Centres Enterprise Architecture
Uplift Govern
• Find, validate and prove the
value o...
CTO Technology Incubation Lab
12
Nick Brown
Director
Innovation
Business Knowledge
Creative Technologist
R&D
AstraZeneca
S...
Technology Incubation
13
Drive Technology
Leadership
• Accelerate innovation
culture
• Support learning between
functional...
Recent focus areas
14
Patient Emotion Detection Rapid Predictive Modelling
Genomics Analysis
Social influencing
Cyber Secu...
Digital Health Hackathon
151515
Sigma AstraZenecaPebbleCode
A friendly competition: AZ vs Vendors!
Brief
teams
36 Hours
Ha...
Creative Technology
The convergence of technology with a creative mindset,
design thinking, user-centricity and business n...
Virtual & Augmented Reality
VR - Molecular Rift
17
AR – Remote Maintenance Streaming 360 VR
Training Virtual Workspaces Pa...
Interaction Technologies
18
Gesture Control
Brain Computer Interface
Handheld Motion control
Voice Control
AI Chatbots
Smart
Speaker
19
Automated Service desks Patient drug adherence Cognitive meeting rooms
“By 2020, 85% of custo...
Internet of Things & The Physical Web
20
Industrial Sensors
Smart Buttons
Beacons
Shipment Tracking
All brought together o...
Imagine yourself as a patient in the future
Crowdsourcing Innovation: University Partnership
22
Expected Engagement
• 100 Universities (US)
• 1,500 – 4,000 Expected P...
Simplified approach for technology adoption,
reduce the churn & duplication across AZ.
Enable vendors to pitch their produ...
Start-ups
Contact
Twitter
@adrianXwong
24
Email
adrian.wong@astrazeneca.com
UK Tech Lab Director
nick.brown@astrazeneca.co...
Confidentiality Notice
This file is private and may contain confidential and proprietary information. If you have received...
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Beyond Mobile - Creative Tech Innovation at AstraZeneca

Presentation by Adrian Wong, creative director in my team at Enterprise Mobility Exchange in London on September 20th 2016. Brief overview about mobility at AstraZeneca but how we are embracing digital health, APIs, user experience as well as going beyond mobile and catalysing technology innovation in our company. These creative technologies include AR, VR, interaction tools, chatbots, internet of things and open innovation.

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Beyond Mobile - Creative Tech Innovation at AstraZeneca

  1. 1. Beyond Mobile Creative Technology Innovation at AstraZeneca Adrian Wong – Creative Director CTO Office Enterprise Mobility Exchange – London 2016 20 September 2016
  2. 2. Outline • Overview • Mobility at AstraZeneca • The Chief Technology Office • Technology Incubation Labs • Our approach to Technology Innovation • Future trends
  3. 3. Adrian Wong Creative Director Technology Incubation Lab CTO Office BACKGROUND Interactive Design Marketing User Experience Advertising Innovation Brand INDUSTRIES Start-ups Design Agencies Consumer Brands Video games Online gambling Pharmaceutical @adrianXwong
  4. 4. AstraZeneca Introduction A global science-led biopharmaceutical company Our business is providing innovative, effective medicines that make a real difference to patients
  5. 5. AstraZeneca in numbers $24.7 billion total revenue 61,500 employees in over 100 countries Over 500 collaborations and partnerships globally $500 million Building new R&D headquarters in Cambridge By 2020 we want to deliver ten new medicines and improve the lives of 200 million patients around the world. Over 50% are mobile field force
  6. 6. AstraZeneca Global IT Mobility 70k devices 85% 13% 2% 85% 15% Current Capabilities Future Capabilities Apple DEP: Simplify enrolment and management Seamless Access for EAS/SFB/Office Suite AppConfig for Enterprise: Automatic authentication config Android for Work VMWare Identity Manager: Seamless App Access Mobile Threat Prevention Secure Content Locker: Fully-autonomous content management Consolidated device management and enhanced support Single email experience for personal and corporate devices App containerisation “Moving to AirWatch has been a great enabler for Mobility in AZ”
  7. 7. How will mobile disrupt healthcare by 2025?
  8. 8. CTO are creating a mobile service foundation now Today AZ has less than 20 digital health initiatives in flight, relatively uncoordinated. Digital Health PROACT Patient Reported Opinions About Clinical Trials Turbu+ Smart Inhaler, Mobile App, Web Portal Flight Deck A centralised approach for mobile app demand management It’s early enough that whatever our digital tomorrow brings, a next-gen ecosystem can flourish Microservices A mobile-centric microservices strategy focused on digital health
  9. 9. UX in Enterprise Mobility Aiming for a Consumer-grade experience Supported by the CTO UX Competency Centre
  10. 10. “Science led, IT driven” - Dave Smoley CIO, AstraZeneca
  11. 11. 11 Chief Technology Office Competency Centres Enterprise Architecture Uplift Govern • Find, validate and prove the value of 10x technologies • Catalyse best technology across AstraZeneca • User Experience (UX) • Mobility • Develop internal expertise with best practice, training, guidelines, standards and communities • Simplify & Modernise our technology environment • Define future technology roadmaps • digital transformation and business innovation strategy Tech Incubation Labs Scout Driving Technology Leadership Create new value by leveraging innovative technologies across AstraZeneca and AZIT.
  12. 12. CTO Technology Incubation Lab 12 Nick Brown Director Innovation Business Knowledge Creative Technologist R&D AstraZeneca Steve Woodward Solution Architect Search Infrastructure Solution Engineering Ex-Outsource Partner A Diverse and Multi-disciplinary team Catalysing Technology Innovation across AstraZeneca Hari Radhakrishnan Solution Engineer Rapid Prototyping Application Development Design Biologics MedImmune Marc Harrigan Business Analyst Requirements Analysis Service Design Portfolio Management Operations AstraZeneca Adrian Wong Creative Director Creative Direction UX Design & Strategy Game Mechanics Media & Gaming Startups Pearl Skovlund Solution Delivery Service Introduction Project Management Collaboration Commercial Novo Nordisk Rob Hernandez Data Analytics Informatics Search & Text Analytics Data Analytics R&D Pfizer Kim Smyth Director Innovation Consumer Digital Business Strategy Commercial AZ Consulting Dorian Zoumplis Innovation PM Future Lab Advanced Robotics Lab Automation Biologics MedImmune
  13. 13. Technology Incubation 13 Drive Technology Leadership • Accelerate innovation culture • Support learning between functional silos • Position IT as a strategic partner Bring Emerging Technology In • Reframe problems • Leverage new technology to improve operations • Exploit new business opportunities 2 3 External Perspective • Tech Trends • Best practice • Pharma and other industries • Potentially disruptive developments trends start-ups VCs presentations news register showcase tools 1 scout validate proof of concepts
  14. 14. Recent focus areas 14 Patient Emotion Detection Rapid Predictive Modelling Genomics Analysis Social influencing Cyber Security Threat DetectionData Wrangling Supercomputing Blockchain
  15. 15. Digital Health Hackathon 151515 Sigma AstraZenecaPebbleCode A friendly competition: AZ vs Vendors! Brief teams 36 Hours Hacking Present back to patients Interview patients
  16. 16. Creative Technology The convergence of technology with a creative mindset, design thinking, user-centricity and business needs
  17. 17. Virtual & Augmented Reality VR - Molecular Rift 17 AR – Remote Maintenance Streaming 360 VR Training Virtual Workspaces Patient Empathy Lab assistant Big Data Management Sales & Marketing Manufacturing Execution Product Design Mobile is the platform of today, and now we’re also getting ready for the Platforms of tomorrow - Mark Zuckerberg, Facebook CEO
  18. 18. Interaction Technologies 18 Gesture Control Brain Computer Interface Handheld Motion control Voice Control
  19. 19. AI Chatbots Smart Speaker 19 Automated Service desks Patient drug adherence Cognitive meeting rooms “By 2020, 85% of customer interactions will be managed without a human” (Gartner) Smartphone Virtual Assistant Messenger Chatbot Conversational UI Natural Language Processing Text Analytics Machine Learning Google, Amazon and Apple changing from “Mobile First” to “AI First”
  20. 20. Internet of Things & The Physical Web 20 Industrial Sensors Smart Buttons Beacons Shipment Tracking All brought together on one cloud platform Wearables “By 2020, there will be 21 Billion connected devices” - Gartner
  21. 21. Imagine yourself as a patient in the future
  22. 22. Crowdsourcing Innovation: University Partnership 22 Expected Engagement • 100 Universities (US) • 1,500 – 4,000 Expected Participants Expected Results • Identify top digital health expectations from future patients • Find common technology themes • Observe unusual ideas or gaps in predictions • Enhance awareness of AstraZeneca Open Innovation • Engage & Attract top talent Breakthrough innovations can come from unlikely sources Bringing AstraZeneca Challenges into Classroom Discussions
  23. 23. Simplified approach for technology adoption, reduce the churn & duplication across AZ. Enable vendors to pitch their products to the right people in AZ and ensure compliance ! Pitch IT  AZ Preferred Partner Faster Adoption Improved Oversight Internal Web app Proof Of Concept “Regularly find duplication... this will stop this in its tracks” Open Innovation Simplification Distributed Decisions “ really like look & feel – can see huge potential” IT PrivacyIT Security COMING SOON
  24. 24. Start-ups Contact Twitter @adrianXwong 24 Email adrian.wong@astrazeneca.com UK Tech Lab Director nick.brown@astrazeneca.com Acknowledgements Al Mackay, Frank Lombardi, Josh Mesout, Sandra Giuliani Scouting for disruptive 10X technologies We can be your conduit into AstraZeneca Venture Capital Institutes Innovative Companies Mobile Digital Health Creative Tech Big Data IoT DevOps
  25. 25. Confidentiality Notice This file is private and may contain confidential and proprietary information. If you have received this file in error, please notify us and remove it from your system and note that you must not copy, distribute or take any action in reliance on it. Any unauthorized use or disclosure of the contents of this file is not permitted and may be unlawful. AstraZeneca PLC, 1 Francis Crick Avenue, Cambridge Biomedical Campus, Cambridge, CB2 0AA, UK, T: +44(0)203 749 5000, www.astrazeneca.com 25

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