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Orientation of the Community's attention and User alignment

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Orientation of the Community's attention and User alignment

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Orientation of the Community's attention and User alignment

  1. 1. Community’s Orientation and user’s alignment Nicolas Maisonneuve , Research Associate Centre for Advanced Learning Technologies, INSEAD Context: European research project www.atgentive.com Tags: Attention, community, orientation, alignment, audience, web widget, public API The 22 nd of October 2007
  2. 2. Orientation Community & user alignment <ul><li>Objective 1: To understand the orientation of the community’s attention during the interval [t1, t2] following 3 levels: </li></ul>Resource: which resources (message, user’s profile) got the most attention? Attention Space ( an attention focus = a resource)
  3. 3. Orientation Community & user alignment <ul><li>Objective 1: To understand the orientation of the community’s attention during the interval [t1, t2] following 3 levels: </li></ul>Resource: which resources (message, user’s profile) got the most attention? Concept: Which concepts (tag/keyword) got the most attention? Attention Space (an attention focus = a concept)
  4. 4. Orientation Community & user alignment <ul><li>Objective 1: To understand the orientation of the community’s attention during the interval [t1, t2] following 3 levels: </li></ul>Resource: which resources (message, user’s profile) got the most attention? Concept: Which concepts (tag/keyword) got the most attention? User: which member got the most attention? Attention space (attention focus = a user )
  5. 5. <ul><li>Objective1: Orientation of the community’s attention during [t1, t2] </li></ul><ul><li>Output: For each level, </li></ul><ul><li>a List of elements in the given space (resources, concepts, users) sorted by their weights in the orientation of the community’s attention. </li></ul><ul><li>“ their weights?” = Attention metrics = audience </li></ul><ul><li>Resource Space: </li></ul><ul><li>Social/Concept Space: , with , the resources related to k (e.g. a concept, a user) </li></ul>Orientation Community & user alignment
  6. 6. Orientation Community & user alignment <ul><li>Objective 2: for each level (resource, concept, user), to understand and help a user to regulate his/her attention by aligning it with the community’s one: </li></ul>meta cognition: At which degree i s my attention oriented to the same resources ( or same concepts, same users) as the community’s attention? Regulation: “What should I read, or who should I read to improve my alignment?”
  7. 7. <ul><li>Objective 2: Evaluation of the user’s alignment </li></ul><ul><li>Outputs: Indicators for the user’s alignment </li></ul><ul><li>At the resource level: 4 states of alignment </li></ul><ul><li>At the tag and people level (set of resources): Alignment metrics </li></ul><ul><li>, with R a set of resources (all the resources or the resource related to a given concept or user), </li></ul>Orientation Community & user alignment What metrics do we want? If a lot of resources attracted the community but only a subset has attracted the most part of the audience, and if a user only paid attention to it, she/he will be quite aligned (e.g. 90% ). Focus on me Same focus Only me Inattention
  8. 8. Community Orientation & user alignment <ul><li>User experience: the widget </li></ul>Implementation: -Public Server API (Atom+ attention extension) - Web Widget (Yahoo UI/Google Ajax Feed Javascript Libs)
  9. 9. Next Step… maybe <ul><li>work quickly done (1 week..) Need to more formalized (+ connection with other research fields) </li></ul><ul><li>TODO </li></ul><ul><li>Change of entity (e.g. community, a user , an organization) + alignment between different entities (representing different levels) </li></ul><ul><ul><li>Alignment user/community [done] - [user/user] Alignment user1/user2 [todo] </li></ul></ul><ul><ul><li>[Objectif] Alignment userattention/userintention </li></ul></ul><ul><ul><li>[Time] Alignment userPast/ userPresent </li></ul></ul><ul><ul><li>[Activity/Engagement] Alignment userWritingContext/ userReadingContext </li></ul></ul><ul><li>Add the notion of engagement in the metrics ( which concept stimulated the most the participation during [t1, t2]? ) </li></ul>

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