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WHAT
THE
F**K
IS
SOCIAL
MEDIA
one year later*




*Bigger. Badder. More f**king than ever.
“
                                 Social media is like teen sex.
                                 Everyone wants to do it...
Officially, though, social media
is not like teen sex.
                    *



* Phew!
Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interact...
IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.




photo by Kris Hoet on f...
WHY
THE
F**K
SHOULD
I CARE
one year later*



                            ?
* Still an excellent question, by the way.
REASON #1




BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008
REASON #2

BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, ...
REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Glob...
REASON #4

BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
IN...
REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.




            “
                   Technology ...
REASON #6

BECAUSE SOCIAL MEDIA IS LIKE
          WORD OF MOUTH
          ON STEROIDS.
BECAUSE, DEAR FRIEND, SOCIAL MEDIA
IS A F**KING FORCE TO BE RECKONED WITH.




photo by Balakov on flickr.com
13 HOURS
13 HOURS
The amount of video uploaded
to YouTube every minute.
412.3 YEARS
412.3 YEARS
The length of time it would take to view every YouTube video.
100,000,000
100,000,000
The number of YouTube videos viewed per day.
13,000,000
13,000,000
The number of articles available on Wikipedia.
3,600,000,000
3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on th...
1382%
1382%
The monthly growth rate of Twitter users from January to February 2009.
3,000,000
3,000,000
The average number of Tweets per day on Twitter.com
5,000,000,000
5,000,000,000
 The number of minutes spent on Facebook each day.
1,000,000,000
1,000,000,000
The amount of content
(web links,
news stories,
blog posts,
notes,
photos,
etc.)
shared each week
on Faceboo...
“   The word blog is irrelevant.
    What's important is that it is now common,
    and will soon be expected,
    that ev...
5,000,000
photo by jmtimages (better!) on flickr.com
5,000,000
The number of active Barack Obama
supporters across 15 social networks.



photo by jmtimages (better!) on flick...
14,200,000


    photo by EricaJoy on flickr.com
14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.




               photo by EricaJoy on f...
14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.
An additional 15 of the 1,800 official
and...
$6,500,000




photo by jmtimages (better!) on flickr.com
$6,500,000
The amount of money 3 Million online donors
contributed to the 2008 Obama campaign.




photo by jmtimages (bet...
IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January...
HOLY
F**K
                                                              *




*Gratuitous, but lives up to the promise on ...
BUT
WAIT,
THERE’S
MORE.
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, ...
BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTH...
YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
“Marketers don't understand channels
where you have to talk
and listen at the same time...

The marketing industry's idea
...
This couldn't be more obvious
than with email. Your company
has a chance to turn its email list
into a two-way communicati...
“   The people in charge of talking
    are in the marketing department.

    The people in charge of listening
    are in...
“   This won't fly in social technology
    because the minute you talk,
    people expect you to listen.

    And if you s...
FACT:
 SOCIAL MEDIA
 PLAYTIME
        *
 IS OVER.
*See http://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00....
SO, PLEASE.
SO, PLEASE.
                    *
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.
SO, PLEASE.
                         *
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.

*C’mon...
85% of social media users believe that a company
should go further than just having a presence
on social sites and should ...
“   For companies,
                                                   resistance to social
                               ...
UNFORTUNATELY, MOST COMPANIES
ARE STILL TREATING SOCIAL MEDIA
                                   *
LIKE JUST ANOTHER MARKE...
WHEN IN FACT,
                 *
IT’S SO MUCH MORE.

*Wait for it...
1: PUBLIC RELATIONS
2: CUSTOMER SERVICE
3: LOYALTY-BUILDING
4: COLLABORATION
5: NETWORKING
6: THOUGHT-LEADERSHIP
AND YES,
CUSTOMER ACQUISITION, TOO.
SO,
HERE’S
WHAT
YOU
NEED
TO
DO:
photo by cyndie@smilebig! on flickr.com




                   DEF INE YOUR C OMPANY’S
                   SOC  IAL MEDIA S...
HOPE IS NOT
A STRATEGY.
photo by quest for the heartstone on flickr.com
photo by eye2eye on flickr.com




STOP THINKING “CAMPAIGNS”.
START THINKING “CONVERSATIONS.
photo by Malingering on flickr.com




                                             HELP, IF YOU NEED IT.
                ...
AND BECAUSE
I’D HATE
TO SEE YOU
F**K IT ALL UP,
I’LL ADD THIS
TINY BIT
OF ADVICE :
SUME SOC  IAL MEDIA
DON’T AS             ERYTHING.
IS THE AN SWER TO EV
photo by arlen on flickr.com




                               IF YOUR PRODUCT SUCKS,
                               SOCI...
(HOWEVER, IF YOUR CUSTOMER SERVICE SUCKS,
SOCIAL MEDIA CAN HELP.)
photo by gari.baldi on flickr.com




IF YOUR REPEAT BUSINESS SUCKS,
SOCIAL MEDIA CAN HELP.
IF YOUR COMPANY’S WORD OF MOUTH SUCKS,
SOCIAL MEDIA CAN HELP.
FINAL WORDS OF
               *
F**KING WISDOM :

*a.k.a. The dramatic finale.
NEVER
FORGET
THE
BASIC
RULES.
RULE #1: LISTEN




• Google Alerts
• TweetDeck
• SocialMentions
• RSS


(FOR STARTERS)
RULE #2: ENGAGE
RULE #3: MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action


(METRICS SHOULD MAP TO GOALS. PERIOD.)
NOW
GO OUT
THERE
& GET
SOCIAL!
F**K                                                 Espresso
                                                     http://...
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Published on

“ The word blog is irrelevant.
What's important is that it is now common,
and will soon be expected,
that every intelligent person
(and quite a few unintelligent ones)
will have a media platform
where they share what they care about
with the world.”

Seth Godin, Author

Published in: Business, Technology
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