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BURGER KING BURGER KING’S WHOPPER The Ugly Truth About Viral Marketing

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BURGER KING
BURGER KING’S WHOPPER SACRIFICE CAMPAIGN INVITED FANS TO DELETE
FACEBOOK FRIENDS IN EXCHANGE FOR FREE WHOPPERS. WITHIN 10 DAYS OF
THE CAMPAIGN’S DEBUT, THE WHOPPER SACRIFICE APP WAS INSTALLED 60,000
TIMES. TWO WEEKS LATER SOME 85,000 PEOPLE HAD DELETED OVER 230,000
FRIENDS, PROMPTING FACEBOOK TO SHUT THE APP DOWN—AND GARNERING
BURGER KING A WHOPPER-SIZE PORTION OF FREE MEDIA COVERAGE.




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Published in: Business
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