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[portfolio] World Wide App | Localytics

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Localytics wanted to tell a compelling story about the "app-ification" of the World Wide Web via SlideShare. I worked with them over ~6 weeks to craft the story, design the slides, and refine every last pixel.

Here's what the client had to say about this project: "From start to finish it was a dream vendor relationship. [Marta] knew exactly what was needed to deliver a showstopping final result, anticipating roadblocks and overcoming them before they presented. We left each meeting with a very clear action item list; there wasn't a single loose end in the whole project. The final deck has become one of our foundational content pieces; it tells a clear, impactful story in the way that only Marta can provide. I'd do it again in a heartbeat!"

Check out Localytics' profile & other presentations here: http://slidesha.re/1xWKHIO or visit them on the web at www.localytics.com

Published in: Technology
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[portfolio] World Wide App | Localytics

  1. 1. app! MANIFESTO WORLD WIDE WEB the HOW TO WIN IN A BRAVE, NEW APP-DRIVEN WORLD.
  2. 2. Raj Aggarwal, Localytics CEO “ In 2008, everyone thought apps were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information— and the world.”
  3. 3. Mashable, 2014 48,000 APPS ARE DOWNLOADED FROM THE APPSTORE EVERY 60 SECONDS.
  4. 4. Statista, October 2013 60 30 15 5 0.01 1.5 Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13 60 BILLION THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS. DOWNLOADS (in billions) Apple, 2013
  5. 5. Nielsen, 2014 41 O[O[VJCVņUCNQVQHEQORGVKVKQP APPS ARE INSTALLED ON THE AVERAGE US SMARTPHONE.
  6. 6. Portio Research, March 2013 EARTH’S POPULATION: 7.2 BILLION THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017: 4.4 BILLION VJCVņUQHVJGRNCPGV
  7. 7. 60.3 MIN. AMOUNT OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS. 22 MIN. The amount of time the average US mobile consumer spends per day with apps: 00:22 AMOUNT OF TIME PER DAY THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB. Nielsen Comscore, 2014
  8. 8. OUR APP-ETITE IS GROWING. Time Spent with Apps Time Spent with Mobile Web Nielsen, 2013 140 105 70 35 2013 2014 2013 2014
  9. 9. $10 BILLION ! TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS IN DECEMBER ALONE. Apple, January 2014
  10. 10. $92 BILLION PROJECTED GLOBAL APP REVENUE BY 2018. ABI Research, March 2013 Portio Research, March 2013 $27B $63B $92B 2016 2017 2018
  11. 11. Gartner, 2014 $42 BILLION PROJECTED WORLDWIDE MOBILE AD REVENUE BY 2017.
  12. 12. $50K DAILY REVENUE EARNED BY MAKE IT RAIN (GAMING APP) FROM ADVERTISING + IN-APP PURCHASES. VentureBeat, May 2014
  13. 13. Distimo, December 2013 92% PROPORTION OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013. eMarketer, 2013
  14. 14. let’s not forget the brave new world of EMERGING MARKETS where apps are being used in BRAVE NEW WAYS…
  15. 15. LIKE SELLING SHEEP on Instagram. [GUHQTTGCN JVVRKPUVCITCOEQOUJGGRUAUGNN
  16. 16. HOUSTON, WE HAVE A PROBLEM.
  17. 17. THE NUMBER OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH: O[QJO[VJCVņUCNQVQHRGQRNGWPKPUVCNNKPI 20 MILLION
  18. 18. 20% THE PERCENTAGE OF USERS WHO ONLY OPEN AN APP ONCE. Localytics, 2014
  19. 19. 60% THE LIKELIHOOD THAT AN APP USER WHO DOESN’T RETURN WITHIN 7 DAYS WILL NEVER RETURN. Localytics, 2014
  20. 20. Appiterate, November 2013 TOP 7 REASONS WHY PEOPLE UNINSTALL MOBILE APPS* Forced social logins Privacy concerns Intrusive ads Bad UI/UX Freezing Complex registration 68% 42% 48% 19% 23% 29% Annoying notifications 71% *AS A % OF ALL RESPONDENTS. EACH PARTICIPANT MENTIONED THREE REASONS.
  21. 21. 25% THE PERCENT INCREASE OF IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS. Localytics, 2012
  22. 22. SO WHAT’S THE SECRET TO WINNING IN THIS BRAVE, NEW APP-DRIVEN WORLD?
  23. 23. APPS THAT MAKE ROCK!
  24. 24. MAKE IT PERSONAL. JETSETTER #PCRRVJCVWUGUGXGT[VJKPIKVņUIQVVQETGCVGCPGZRGTKGPEGVCKNQTGFVQ[QW
  25. 25. MAKE IT ENGAGING. #PCRRVJCVVJCVIKXGU[QWTGCUQPUVQMGGREQOKPIDCEM UP SWARM TWO DOTS
  26. 26. MAKE IT BI-DIRECTIONAL. GOGOBOT #PCRRVJCVJCUCEQPXGTUCVKQPYKVJ[QWŃCPFCEVWCNN[NKUVGPU
  27. 27. ARE YOU READY FOR THE APP-IFIED WORLD?
  28. 28. LEARN MORE ABOUT MAKING APPS THAT ROCK: LOCALYTICS.COM

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