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HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE

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Learn how to bring sexy back to your PowerPoint charts with this step-by-step guide that would even make Justin Timberlake proud. Featuring data from the recent #hashtag video with Jimmy Fallon. More tips & details at http://martafy.com/blog/2013/9/26/how-to-make-sexy-charts-in-powerpoint

HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE

  1. 1. (or the board of directors).
  2. 2. CHARTSare a staple of PowerPoint presentations.
  3. 3. UNFORTUNATELYmost of them are harder on the eyes than a Nick Nolte mug shot.
  4. 4. PRESENTATIONS WITH NO CHARTS PRESENTATIONS WITH VISUALLY APPEALING CHARTS PRESENTATIONS WITH CHARTS SO HEINOUS, THEY SHOULD BE ILLEGAL
  5. 5. TAKE FOR EXAMPLEthis monstrosity: (Courtesy of the default bar chart design built into PowerPoint 2011 for Mac)
  6. 6. YOU WOULD THINKthat a graphic depicting Jimmy Fallon & Justin Timberlake’s hilarious video poking fun of #hashtags c o ul d b e a b i t e a s i e r o n t h e ey e s .
  7. 7. PERHAPS MORE LIKE THIS?
  8. 8. HOW TO MAKE YOUR CHARTS SEXY ENOUGH FORJUSTINTIMBERLAKE (or the board of directors). WITHOUT FURTHER ADO:
  9. 9. STEP 1.REMOVE ALL THE “NOISE.”
  10. 10. Bye bye, gridlines. STEP 1: REMOVE ALL THE “NOISE.”
  11. 11. Bye bye, gridlines. Later, labels. STEP 1: REMOVE ALL THE “NOISE.”
  12. 12. Later, labels. Adios, axes.Bye bye, gridlines. STEP 1: REMOVE ALL THE “NOISE.”
  13. 13. STEP 2.ADD A BACKGROUND IMAGE*. *Note: Not every chart needs or warrants a background image. This one, IMHO, dœs. Sometimes a pure, clean white background is all that's required. Other times, a texture that hints at the chart's meaning or even a color gradient that adds "pop!" will do the trick. This is where we move more into the territory of Art > Science, so feel free to experiment.
  14. 14. Google > Images > Download STEP 2: ADD A BACKGROUND IMAGE.
  15. 15. Google > Images > Download Paste your image. STEP 2: ADD A BACKGROUND IMAGE.
  16. 16. Paste your image. Reorder > Send to Back. STEP 2: ADD A BACKGROUND IMAGE. Google > Images > Download
  17. 17. STEP 3.RESIZE, RECOLOR, REPOSITION.
  18. 18. Select image > Shift + drag corner to resize > Crop excess STEP 3: RESIZE, RECOLOR, REPOSITION.
  19. 19. Select image > Shift + drag corner to resize > Crop excess Format > Recolor > Grayscale > 50% Transparent STEP 3: RESIZE, RECOLOR, REPOSITION.
  20. 20. Format > Recolor > Grayscale > 50% Transparent Select chart > Fill > Black > Drag to bottom edge STEP 3: RESIZE, RECOLOR, REPOSITION. Select image > Shift + drag corner to resize > Crop excess
  21. 21. STEP 4.AWESOME FONTS, NOT AWFUL ONES.
  22. 22. Go to FontSquirrel.com or MyFonts.com. STEP 4: AWESOME FONTS, NOT AWFUL ONES.
  23. 23. Go to FontSquirrel.com or MyFonts.com. Install your awesome font > Restart PPT. STEP 4: AWESOME FONTS, NOT AWFUL ONES.
  24. 24. Install your awesome font > Restart PPT. Replace awful font with awesome font. STEP 4: AWESOME FONTS, NOT AWFUL ONES. Go to FontSquirrel.com or MyFonts.com.
  25. 25. STEP 5.ADD SOME LABELS.
  26. 26. STEP 5: ADD SOME LABELS. New text box > White > Awesome font.
  27. 27. STEP 5: ADD SOME LABELS. New text box > White > Awesome font. Rotate 90 degrees left > Right-align text > Position at top right edge of first bar.
  28. 28. STEP 5: ADD SOME LABELS. Copy/paste text box 6x > Align to each bar > Use smaller font size for smaller bars Rotate 90 degrees left > Right-align text > Position at top right edge of first bar. New text box > White > Awesome font.
  29. 29. STEP 6.DRAW THE EYE TO WHAT MATTERS.
  30. 30. STEP 6: DRAW THE EYE TO WHAT MATTERS. Give the bars more “weight”.
  31. 31. STEP 6: DRAW THE EYE TO WHAT MATTERS. Give the bars more “weight”. Adjust layout & font sizes > Add 40% transparent rectangle for emphasis
  32. 32. STEP 6: DRAW THE EYE TO WHAT MATTERS. Adjust layout & font sizes > Add 40% transparent rectangle for emphasis Flip image horizontally > Add color to highlight key data points Give the bars more “weight”.
  33. 33. VOILA!not good enough for Justin: Justin-rific: (in just a few steps)
  34. 34. THANKS FOR BRINGING SEXY BACK TO CHARTS.
  35. 35. MORE TIPS @ HTTP://BIT.LY/1A2C1MY
  36. 36. A MARTAFY! PRODUCTION MARTAFY.COM WOW@MARTAFY.COM

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