A decade after Napster, the relationship Together with our fans, the Music 2.0
with music fans is the music business. revolution is pushing us to rewrite the rules
of engagement, the rules of commerce, and
Music 2.0 isn’t some ﬂash-in-the-pan fad the rules of ownership.
that will pass like a spring storm; it’s a
legitimate revolution. And while it’s hard to Those of us who embrace the shift will not
predict what the future of music will hold, only survive, but thrive, by gaining new
one thing is clear: this ain’t business as fans, unlocking new revenue, and
usual. discovering new joy in the unfettered ability
to share our art with the world.
The time has come.
Connect or die.
PHOTO ON FLICKR.COM BY BITZCELT