GIVES HER FANS
CONTROL OF MERCH.
Launched in 2008, Amanda Palmer’s groundbreaking
merchandising concept allows fans to not only
support the musician, but one another as well.
Postwartrade.com is Palmer’s platform for fans and
artists the world over to sell their custom-made,
band-inspired “merch.” Offering everything from
toothbrushes to pillowcases, each designed and
handmade by a fan/artist who shares proﬁts with
Post War Trade, this approach not only blows the
tired band T-shirt out of the water, it takes the
creative possibilities of fan community engagement
to the next level.
PHOTO: VONLOHMANN ON FLICKR