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Slide #1
Meet and Greet
Use for Intro Slide
FOCUS
@mzkagan
Things I
Things I HATE
to MAR-TA-FY:
to make something 

as simple 

& memorable
as possible.
30 MILLIONpresentations per day.
Most presentations
are boring.
what they actually remember vs what u think
they remember —
Assumption:
presenter audience
what they actually remember vs what u think
they remember —
Truth:
presenter audience
can only hold
three to four 

chunks of new 

information 

at one time.
Working memory“
“
FOCUS
FOCUS
2008
#6#4
>5 Million
VIEWS
3-part
formula
my simple
perfect
presentation
sandwich
the
“ “
STATS
facts
data
details
examples
testimonials
etc. STATS[
STORY
STORY
the 

MOST 

IMPORTANT

part!
SLIDES
OPTIONAL!
(in most cases)
SLIDES
STATS
STORY
SLIDES
25%
ideally…
50%
25%
STATS
STORY
SLIDES
20%
5%
75%
most of the time…
STORY.
STATS.
SLIDES.
1
2
3
the 3-part formula:
STORY.
STATS.
SLIDES.
1
2
3
the 3-part formula:
relate
connect
understand
REMEMBER
go back to that “what
we see model”
understand, relate
Stories help us to
& REMEMBER.
Stories have STRUCTURE.
BEGINNING.
MIDDLE.
END.
1
2
3
This is NOT a story.
Don’t give a presentation.
Tell a STORY.
tip #1
a great story?
how do you craft
Begin with the end in mind.
tip #2
+ =
what do you
want them
to FEEL?
+ =
+ =
what do you
want them
to THINK?
what do you
want them
to DO?
+ =
+ =
what do you
want them
to DO?
what do you
want them
to THINK?
what do you
want them
to FEEL?
Tell it before you create it.
(& record it or have someone take notes)
tip #3
Tell it before you create it.
(& record it or have someone take notes)
tip #3
Give it structure.
tip #4
Classic 3-Act Storythe
Classic 3-Act Storythe
(as a presentation)
5-Minute Presentationthe
15-Minute Presentationthe
STORY.
STATS.
SLIDES.
1
2
3
the 3-part formula:
STORY.
STATS.
SLIDES.
1
2
3
what?
why?
who?
when?
where?
confused mind says NO.a“ “
A set of points in a plane
equidistant from a given point.
A set of points in a plane
equidistant from a given point.
vs.
faster
60,000x
CIRCLE vs.
easier recall
6x
Remember:
a picture is worth
1000 WORDS.
tip #5
BIGGER.
make the logo
“
“
simplicity is
the ultimate
sophistication.
“
“
Minimize noise.
tip #6
“Today we’re introducing a new, 

portable music player that weighs 

a mere 6.5 ounces, is about the size 

of a sardine ...
1:7:140
the
rule
1:7:140idea
per
slide
1
1:7:1407words
per
slide
no more than
1:7:140140characters 

or less
Offer meaning, 

instead of data.
tip #7
Number	of	Bikes	Sold	2002	-	2007
the
0"
1000"
2000"
3000"
4000"
5000"
6000"
2002" 2003" 2004" 2005" 2006" 2007"
Over 5000 Bikes Sold in 2007
500
1500
2009
3577
4007
5035
2002 2003 2004 2005 2006 2007
907% 

increase in sales 

since 2002
500
1500
2009
3577
4007
5035
2002 2003 2004 2005 2006 2007
STORY.
STATS.
SLIDES.
the 3-part formula:
1
2
3
a book
by its cover.
don’t judge“
“
a book
by its cover.
don’t judge“
“
BULLSH*T!
You only get one chance
to make a first impression.
Have a killer 

cover slide.
tip #8
>


how you made them FEEL.
people will forget what you said,
people will forget what you did,
but people will never forget
...


how you made them FEEL.
people will forget what you said,
people will forget what you did,
but people will never forget
...
Iceland:	the	land	of	fire	&	ice
• Located	between	the	North	Atlan>c	&	the	Arc>c	Oceans,	
Iceland	is	the	most	sparsely	popul...
ICELAND
land of fire & ice
Focus on 

the feeling.
tip #9
CRAP.
tip #10
CRAP.
tip #10
Alignment
Repetition
Consistency
Proximity
CRAP.
1 Don’t give a presentation. Tell a story.
2 Tell it before you create it.
3 Give it structure.
4 Remember that a picture ...
Get your hot little hands on my
bit.ly/APCyes
GET INSTANT ACCESS!
FREE VIDEO CRASH COURSE
on Mastering the Art of
Persuasi...
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
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ACE the PITCH!

30 million presentations are produced per day. The problem? Most are boring. Let me show you how to say goodbye to boring presentations for good.

*NAMED ONE OF THE BEST PRESENTATIONS of 2015 by LINKEDIN*

Learn more about @mzkagan's signature online program—in which she turns mere mortals in presentation ACES in just 6 weeks—at http://acethepitch.com

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ACE the PITCH!

  1. Insert Image on full background Insert logo here Slide #1 Meet and Greet Use for Intro Slide
  2. FOCUS
  3. @mzkagan
  4. Things I
  5. Things I HATE
  6. to MAR-TA-FY: to make something 
 as simple 
 & memorable as possible.
  7. 30 MILLIONpresentations per day.
  8. Most presentations are boring.
  9. what they actually remember vs what u think they remember — Assumption: presenter audience
  10. what they actually remember vs what u think they remember — Truth: presenter audience
  11. can only hold three to four 
 chunks of new 
 information 
 at one time. Working memory“ “
  12. FOCUS
  13. FOCUS
  14. 2008
  15. #6#4 >5 Million VIEWS
  16. 3-part formula my simple
  17. perfect presentation sandwich the “
  18. STATS
  19. facts data details examples testimonials etc. STATS[
  20. STORY
  21. STORY the 
 MOST 
 IMPORTANT
 part!
  22. SLIDES
  23. OPTIONAL! (in most cases) SLIDES
  24. STATS STORY SLIDES 25% ideally… 50% 25%
  25. STATS STORY SLIDES 20% 5% 75% most of the time…
  26. STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  27. STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  28. relate connect understand REMEMBER go back to that “what we see model”
  29. understand, relate Stories help us to & REMEMBER.
  30. Stories have STRUCTURE. BEGINNING. MIDDLE. END. 1 2 3
  31. This is NOT a story.
  32. Don’t give a presentation. Tell a STORY. tip #1
  33. a great story? how do you craft
  34. Begin with the end in mind. tip #2
  35. + =
  36. what do you want them to FEEL? + =
  37. + = what do you want them to THINK?
  38. what do you want them to DO? + =
  39. + = what do you want them to DO? what do you want them to THINK? what do you want them to FEEL?
  40. Tell it before you create it. (& record it or have someone take notes) tip #3
  41. Tell it before you create it. (& record it or have someone take notes) tip #3
  42. Give it structure. tip #4
  43. Classic 3-Act Storythe
  44. Classic 3-Act Storythe (as a presentation)
  45. 5-Minute Presentationthe
  46. 15-Minute Presentationthe
  47. STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  48. STORY. STATS. SLIDES. 1 2 3 what? why? who? when? where?
  49. confused mind says NO.a“ “
  50. A set of points in a plane equidistant from a given point.
  51. A set of points in a plane equidistant from a given point. vs.
  52. faster 60,000x
  53. CIRCLE vs.
  54. easier recall 6x
  55. Remember: a picture is worth 1000 WORDS. tip #5
  56. BIGGER. make the logo “
  57. simplicity is the ultimate sophistication. “ “
  58. Minimize noise. tip #6
  59. “Today we’re introducing a new, 
 portable music player that weighs 
 a mere 6.5 ounces, is about the size 
 of a sardine can, and boasts 
 voluminous capacity, long battery life, and lightning-fast transfer speeds.”
  60. 1:7:140 the rule
  61. 1:7:140idea per slide 1
  62. 1:7:1407words per slide no more than
  63. 1:7:140140characters 
 or less
  64. Offer meaning, 
 instead of data. tip #7
  65. Number of Bikes Sold 2002 - 2007 the 0" 1000" 2000" 3000" 4000" 5000" 6000" 2002" 2003" 2004" 2005" 2006" 2007"
  66. Over 5000 Bikes Sold in 2007 500 1500 2009 3577 4007 5035 2002 2003 2004 2005 2006 2007
  67. 907% 
 increase in sales 
 since 2002 500 1500 2009 3577 4007 5035 2002 2003 2004 2005 2006 2007
  68. STORY. STATS. SLIDES. the 3-part formula: 1 2 3
  69. a book by its cover. don’t judge“ “
  70. a book by its cover. don’t judge“ “ BULLSH*T!
  71. You only get one chance to make a first impression.
  72. Have a killer 
 cover slide. tip #8
  73. >
  74. 
 how you made them FEEL. people will forget what you said, people will forget what you did, but people will never forget “ “
  75. 
 how you made them FEEL. people will forget what you said, people will forget what you did, but people will never forget “ “EVEN IF 
 YOUR SLIDES 
 ARE STUNNING!!!
  76. Iceland: the land of fire & ice • Located between the North Atlan>c & the Arc>c Oceans, Iceland is the most sparsely populated country in Europe. • It’s volcanically & geologically ac>ve, with an interior that is characterized by sand & lava fields (“fire”), as well as mountains & glaciers (“ice”). • Despite its high al>tude just outside the Arc>c Circle, Iceland is warmed by the Gulf Stream & has a temperate climate
  77. ICELAND land of fire & ice
  78. Focus on 
 the feeling. tip #9
  79. CRAP. tip #10
  80. CRAP. tip #10 Alignment Repetition Consistency Proximity
  81. CRAP.
  82. 1 Don’t give a presentation. Tell a story. 2 Tell it before you create it. 3 Give it structure. 4 Remember that a picture = 1000 words. 5 Minimize noise. to sum up… 6 Obey the 1:7:140 rule! 7 Offer meaning instead of data 8 Have a killer cover slide 9 Focus on the feeling 10 CRAP!
  83. Get your hot little hands on my bit.ly/APCyes GET INSTANT ACCESS! FREE VIDEO CRASH COURSE on Mastering the Art of Persuasive Communication

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