Psychology of Colors
JAVERIA M. NAWAZ
Dr. Sang Jeen Hong
Microelectronics Manufacturing Technology Lab
Department of Electronic Engineering
Color Effects People
Color Symbolism & Brands
Table of Contents
What is Color Psychology?
Color psychology is the
science that explains the
connection between colors
and the psychology of
Marketing and advertising
are well-known for utilizing
Color is consistently used in
an attempt to make people
hungry, associate a positive
or negative tone, encourage
trust, feelings of calmness or
energy, and countless other
COLORS EFFECT PEOPLE
• Whether we are aware of it or not, plays an important part in all of our lives.
• It affects all of our senses; sight, sound, smell, taste and feelings.
• Seeing can change our moods very effectively.
• All can have a positive or negative effect.
can sway thinking, change actions and cause reactions.
Research into the physiological effects of color has shown that it truly
has an impact on our lives, often in unconscious and mysterious ways.
COLORS EFFECT PEOPLE- Psychologically
COLORS EFFECT PEOPLE- Psychologically
Colors can create conditions that can
decrease visual perception
increase possible worker errors
Knowing :The Psychology Of Color
Using the psychology of color to
your advantage is really easy.
It is also a fantastic investment in
yourself because you will end up
with an entire wardrobe where
each piece compliments each
other and can be used over and
over again for years.
Purple has been seen as a powerful color for luxury brands and products.
Purple has symbolized nobility and wealth
Green is seen as a restful and soothing color
Green promotes cleanliness, freshness, renewal and environmental
Many brands have been using this color to portray themselves as eco-friendly
Green Brands!Biodiversity of Green Brands is increasing
Pink provides feelings of
Pink is primarily recognized as a feminine color.
Denotes feelings of innocence and delicateness.
Every variation of pink can be either stimulating or calming.
Pink & Aggression?
Can pink make strong men weak?
The football coach at the University of Iowa
painted a certain shade of pink to weaken the
players in the Football locker rooms for the
Do pink jail cells create a calming effect?
One of the most interesting examples of color
effects is Baker-Miller Pink - Also known as
:drunk tank pink," this color is used to calm
violent prisoners in jails.
Pink & Aggression
Research in Tacoma
Washington, was the first
to report the suppression
and anxiety ridden
behavior among prisoners:
"Even if a person tries to
be angry or aggressive in
the presence of pink, he
The heart muscles can’t
race fast enough
Black is the color of authority and power.
It is popular in fashion because it makes people appear thinner.
It is also stylish and timeless.
Black outfits can also be overpowering, or make the wearer seem aloof or evil.
Grey conveys a sense
of refinement and
We often see this used
in the advertisement
of luxury items.
It is a color proven to
It is not generally used
in restaurant settings
or on consumer food
Studies in color psychology indicate that
blue is one of the most well-liked colors,
especially among men. It symbolizes
peace, calmness, relaxation and
Blue is seen as reliable, conservative, dependable & trustworthy.
Financial institutions, Social Networks, insurance companies
frequently use this hue in their logos and promotional materials.
Blue & Food Matters!
Blue food is a rare occurrence in nature.
There are no leafy blue vegetables ,
no blue meats,
blue just doesn't exist in any significant quantity
as a natural food color.
Of all the colors in the spectrum, blue is an
Weight loss plans suggest putting your food on a
Dye your food blue!
Several years ago, the makers of "m & m's,"
added a new color to its candy bag.
It may very well be the last color left in the bag after the novelty wears off.
It grabs attention, that's why most marketers who know color psychology use red in
Red is an extreme color that evokes passion, love and bravery.
Red stimulates appetite, so they want people to get hungry and then eat & leave
Why teams in
red win more?
Why teams in red win more?
Researchers found that those who
wear red tops, jackets or clothing
score 10 per cent more in any
competition than if they were in
Experts believe that red could make
individuals and teams feel more
confident ,aggressive and dominant.
The findings could explain why
Manchester United, Liverpool and
Arsenal, have been so successful.
England's victorious World Cup
team in 1966, led by Bobby Moore
wore red, instead of their usual
white, and have not won a World
Cup or European Championship
Blue Vs. Red?
The study, by German sports
psychologists at the University of
Munster, was reported in New
They showed video clips of
taekwondo bouts to 42
One combatant wore blue, the
They then showed them the same
clips but digitally manipulated the
clothing to swap the colors.
The fighters wearing red were
given an average of 13 per cent
more points than when they were
Salesmen placed in a red meeting
room and a green meeting room,
with no way to tell the time, will
perceive the length of meetings
When asked, salesmen in the red room
will estimate the meeting was much
longer, while salesmen in the green room
will estimate the time to be shorter.
A famous bridge in England,
Blackfriars Bridge, had an
unsettling reputation for suicides.
The original black iron work of the
bridge was re-painted green and
suicides declined by one-third.
At a company, people
working in a blue
room complained the
office was too cold.
When the walls were painted a
warm peach, sweaters came off,
even though the temperature had
Workers at a certain factory
complained that the black boxes
they had to lift were too heavy.
So the boxes were re-painted mint
green. The load didn't change, but
the workers were happier.
Dr. Oscar Brunler, a Scandinavian
physicist and doctor, is known for
scientific research in the field of color
He explains that when we speak of
color, it is the energy waves we are
referring to & that colors are far more
powerful than medicines.
So it's not difficult to recognize these
energetic vibrations actually affect the
energetic vibrations of our bodies.
Did you know your surroundings may be influencing your emotions and state of mind?
Do you ever notice that certain places especially irritate you?
Or that certain places are especially relaxing and calming?
Well, there’s a good chance that the colors in those spaces are playing a part.
The fact that some companies have heavily invested in this type of research shows they have at enough belief in the concepts of color psychology to implement them in their advertising.
There is a psychology to color. You can use color to evoke a positive response during an interview or you could receive a negative reaction if you do not know how to use it to your advantage.
Competitors who wear red win more than those that are dressed in any other color, according to a study in Germany.
On the other hand, the results could suggest that the success of those teams has given those that wear the red color more confidence.
Color psychology is the study of color as a factor in human behavior. Color psychology is a new branch of psychology and there have not been many studies done on this subject to ensure its validity. But there have been few short studies to determine that colors do in fact play an important role in the human mind and the way that things are perceived and processed.