Successfully reported this slideshow.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Psychology of colors

  1. 1. Psychology of Colors JAVERIA M. NAWAZ Dr. Sang Jeen Hong Microelectronics Manufacturing Technology Lab Department of Electronic Engineering
  2. 2.  Color Psychology  Color Effects People  Color Symbolism & Brands  Color Matters  Conclusion Table of Contents
  3. 3. What is Color Psychology?  Color psychology is the science that explains the connection between colors and the psychology of people.  Marketing and advertising are well-known for utilizing color psychology.  Color is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and countless other ways.
  4. 4. COLORS EFFECT PEOPLE • Whether we are aware of it or not, plays an important part in all of our lives. • It affects all of our senses; sight, sound, smell, taste and feelings. • Seeing can change our moods very effectively. • All can have a positive or negative effect. can sway thinking, change actions and cause reactions.
  5. 5. Research into the physiological effects of color has shown that it truly has an impact on our lives, often in unconscious and mysterious ways. COLORS EFFECT PEOPLE- Psychologically
  6. 6. COLORS EFFECT PEOPLE- Psychologically Colors can create conditions that can cause fatigue increase stress decrease visual perception damage eyesight increase possible worker errors
  7. 7. Knowing :The Psychology Of Color Using the psychology of color to your advantage is really easy. It is also a fantastic investment in yourself because you will end up with an entire wardrobe where each piece compliments each other and can be used over and over again for years.
  8. 8. Color Symbolism
  9. 9. Purple Brands! Purple has been seen as a powerful color for luxury brands and products. Purple has symbolized nobility and wealth
  10. 10. Color Symbolism
  11. 11. Green is seen as a restful and soothing color Green promotes cleanliness, freshness, renewal and environmental friendliness. Many brands have been using this color to portray themselves as eco-friendly and organic. Green Brands!Biodiversity of Green Brands is increasing
  12. 12. Pink provides feelings of caring, tenderness, self-worth love, and acceptance. Color Symbolism
  13. 13. Pink Brands! Pink is primarily recognized as a feminine color. Denotes feelings of innocence and delicateness. Every variation of pink can be either stimulating or calming.
  14. 14. Pink & Aggression? Can pink make strong men weak? FACT The football coach at the University of Iowa painted a certain shade of pink to weaken the players in the Football locker rooms for the visiting players. Do pink jail cells create a calming effect? Example: One of the most interesting examples of color effects is Baker-Miller Pink - Also known as :drunk tank pink," this color is used to calm violent prisoners in jails.
  15. 15. Pink & Aggression Research in Tacoma Washington, was the first to report the suppression of angry, antagonistic, and anxiety ridden behavior among prisoners: "Even if a person tries to be angry or aggressive in the presence of pink, he can't. The heart muscles can’t race fast enough
  16. 16. Authority Power Strength Evil Intelligence BLACK Color Symbolism
  17. 17. Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Black Brands!
  18. 18. Color Symbolism Grey conveys a sense of refinement and sophistication. We often see this used in the advertisement of luxury items. It is a color proven to decrease appetite It is not generally used in restaurant settings or on consumer food packaging.
  19. 19. Color Symbolism Studies in color psychology indicate that blue is one of the most well-liked colors, especially among men. It symbolizes peace, calmness, relaxation and security.
  20. 20. Blue Brands! Blue is seen as reliable, conservative, dependable & trustworthy. Financial institutions, Social Networks, insurance companies frequently use this hue in their logos and promotional materials.
  21. 21. Blue & Food Matters! Blue food is a rare occurrence in nature. There are no leafy blue vegetables , no blue meats, blue just doesn't exist in any significant quantity as a natural food color. Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Dye your food blue!
  22. 22. Several years ago, the makers of "m & m's," added a new color to its candy bag. It may very well be the last color left in the bag after the novelty wears off.
  23. 23. RED Love Romance Gentle Warmth Comfort Energy Excitement Intensity life Color Symbolism
  24. 24. RED Brands! It grabs attention, that's why most marketers who know color psychology use red in their headlines. Red is an extreme color that evokes passion, love and bravery. Red stimulates appetite, so they want people to get hungry and then eat & leave quickly.
  25. 25. Why teams in red win more?
  26. 26. Why teams in red win more? Researchers found that those who wear red tops, jackets or clothing score 10 per cent more in any competition than if they were in another color. Experts believe that red could make individuals and teams feel more confident ,aggressive and dominant. The findings could explain why Manchester United, Liverpool and Arsenal, have been so successful. England's victorious World Cup team in 1966, led by Bobby Moore wore red, instead of their usual white, and have not won a World Cup or European Championship since.
  27. 27. Blue Vs. Red? The study, by German sports psychologists at the University of Munster, was reported in New Scientist magazine. They showed video clips of taekwondo bouts to 42 experienced referees. One combatant wore blue, the other red. They then showed them the same clips but digitally manipulated the clothing to swap the colors. The fighters wearing red were given an average of 13 per cent more points than when they were blue. Watch Video
  28. 28. Color Matters! Salesmen placed in a red meeting room and a green meeting room, with no way to tell the time, will perceive the length of meetings differently. When asked, salesmen in the red room will estimate the meeting was much longer, while salesmen in the green room will estimate the time to be shorter.
  29. 29. A famous bridge in England, Blackfriars Bridge, had an unsettling reputation for suicides. Color Matters! The original black iron work of the bridge was re-painted green and suicides declined by one-third.
  30. 30. Color Matters! At a company, people working in a blue room complained the office was too cold. When the walls were painted a warm peach, sweaters came off, even though the temperature had not changed.
  31. 31. Color Matters! Workers at a certain factory complained that the black boxes they had to lift were too heavy. So the boxes were re-painted mint green. The load didn't change, but the workers were happier.
  32. 32.  Dr. Oscar Brunler, a Scandinavian physicist and doctor, is known for scientific research in the field of color therapy.  He explains that when we speak of color, it is the energy waves we are referring to & that colors are far more powerful than medicines.  So it's not difficult to recognize these energetic vibrations actually affect the energetic vibrations of our bodies. Scientific Research
  33. 33. Conclusion

Editor's Notes

  • Did you know your surroundings may be influencing your emotions and state of mind?
    Do you ever notice that certain places especially irritate you?
    Or that certain places are especially relaxing and calming?
    Well, there’s a good chance that the colors in those spaces are playing a part.
    The fact that some companies have heavily invested in this type of research shows they have at enough belief in the concepts of color psychology to implement them in their advertising.
  • There is a psychology to color. You can use color to evoke a positive response during an interview or you could receive a negative reaction if you do not know how to use it to your advantage.
  • Competitors who wear red win more than those that are dressed in any other color, according to a study in Germany.
    On the other hand, the results could suggest that the success of those teams has given those that wear the red color more confidence.
  • Color psychology is the study of color as a factor in human behavior. Color psychology is a new branch of psychology and there have not been many studies done on this subject to ensure its validity. But there have been few short studies to determine that colors do in fact play an important role in the human mind and the way that things are perceived and processed.
  • ×