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law of contraction

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law of contraction

  1. 1. LAW OF CONTRACTION
  2. 2. LAW OF CONTRACTION <ul><li>Submitted to: Sir Shakeel </li></ul><ul><li>Submitted by : Mudassar bin Zaheer </li></ul><ul><li>MBA 4 TH A </li></ul>
  3. 3. LAW OF CONTRACTION <ul><li>A brand become stronger when you narrow its focus. </li></ul><ul><li>Contract your brand results in a powerful brand. </li></ul>
  4. 4. LAW OF CONTRACTION <ul><li>Retail category killers follow the five step pattern. </li></ul><ul><li>Narrow the focus. </li></ul><ul><li>Stock in depth. </li></ul><ul><li>Buy cheap. </li></ul><ul><li>Sell cheap. </li></ul><ul><li>Dominate the category </li></ul>
  5. 5. STARBUCKS COFFEE
  6. 6. PETE’S SUBWAY
  7. 7. TOYS”R”US
  8. 8. PIZZA HUT

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