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Training Manual1 Introduction to Facebook for Businesses


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Training Manual1 Introduction to Facebook for Businesses

  1. 1. This document is a step-by-step guide through the items which were discussedduring Session 1 of My Town Homepage’s “Social Media for Business” TrainingCourse which has been delivered recently to several local organisations includingGreenock Chamber of Commerce.In this Manual...1. Facebook Home / Newsfeed2 Using a Facebook Personal Profile for Business3 Creating a Facebook Business Page4 Adding a Profile Photo and Cover Photo5 Basic Settings6 A Status Update7 Conclusion and Next Manual1. Facebook Home / NewsfeedWhen you log in to your Facebook Profile Page you have two main pages that youcan view namely your “Home” and your “Timeline”. The first page which openswhen you first log-in is your “Home” Page. You can access this page at any time byclicking on “Home” at the top right corner of the page.
  2. 2. Your “Home” (what used to be called your “Newsfeed”) is the place where youcan see posts from all of your Friends on Facebook . It’s Facebook which decideswhich articles you see but, in general, they tend to be the items from your Friendsthat have had the most engagement i.e. the ones that have the most “Likes”,“Shares” or “Comments”. Posts from your “Close Friends” and your “Family” willalso be given a higher ranking.This image gives a quick tour around your Home Page.
  3. 3. 1 - Friends, Notifications and Messages - This is where you can see any newFriends Requests; check your latest notifications and browse any messages youhave.2 - The Search Bar - Search Facebook here for any other people or Pages.3 - Home and Profile - From here you can link to your “Home” page or your“Timeline” page. You can also access your settings and privacy settings by clickingthe small arrow.4 - Apps Summary - From here you get a summary of requests from any Apps thatyou have activated.5 - Favourites - You can access your Favourite sections here like Events,Messages, Photos etc. You can also access any “Friends Lists” that you’ve set uplike “Family”, “Close Friends”, “Business Acquaintances” etc.
  4. 4. 6 - Facebook Adverts - You can look at and creat an advert from here.7 - Other Sections - You can access all other parts of Facebook from here like“Pages” (where you can see all the Business Pages that you’ve “Liked”) ; “Groups”; Apps; Interest Lists etc8 - Chat - If activated, you can chat with any of your Friends that have alsoactivated this feature9 - Status Update - this is where you can add content to Facebook. Anythingadded here will also show up on your “Timeline”.10 - Newsfeed - This is where updates and posts from people and Pages that youfollow will appear. Just scroll down to see more.We will be going into these sections in more depth in future Information Manuals.2 Using a Facebook Personal Profile for BusinessIn general, Facebook wants you to use “Business Pages” if you are a Businesshowever it is still allowed to use your “Personal Profile” for business purposes.Facebook recognises that people who work for businesses use Facebook asindividuals. You should therefore use your “Personal Profile” for businesspurposes in the following ways.Events - If your business has an event coming up, set up an Event Page and inviteall your Friends to it. Encourage your friends to also invite their friends. It’s a goodway to quickly spread the word about something on Facebook.Groups - Only individuals can join Groups on Facebook. Your “Business Page”will not be allowed to join Groups. Groups are often very useful for businesspurposes. For example you could join the “Inverclyde Businesses” group or the
  5. 5. “connectING” Group which encourages networking among Inverclyde Businesses.You can also set up a Group yourself. Membership can be set to be “private”,“invited” or “open”Friends Lists - You can set up any number of “Friends Lists” on Facebook. AFriends List lets you use Facebook effectively for business purposes and forpersonal purposes and keep both parts separate. It means that you can choosewhich lists of friends sees certain posts and status updates. It means you can putpersonal items on your Timeline which is only for your Family or you can put onbusiness information which is only relevant to your “Business Acquaintances”.When you click on a Friends List (as detailed in section 5 above you only see postsand updates from the people in that list. It means you can use Facebook in muchmore specific ways rather than just seeing items from everyone at the same time.Interest Lists - You can also set up “Interest Lists” where you can group BusinessPages that interest you. For example you could set up an “Inverclyde Businesses”Interest List or a list relevant to your industry with all your competitors. Whenyou click on these Lists you just see posts from the people on your List.Apps - Apps let you add extra functionality to your Personal Profile. There arethousands to choose from however most will be “social” in nature. You’ll beable to add and use Apps that have more relevance to your business under yourBusiness Page. More details on Apps will be in further Information Manuals.Status Updates - As mentioned above, when you post content on your Timelineyou can choose who sees that content. This allows you to use Facebook in a waythat is targeted to your Business acquaintances and contacts.I would be happy to give further detailed information on any of the abovefeatures. Please contact me using the details at the end of the document.
  6. 6. 3 Creating a Facebook Business PageJust a reminder that you need to have a Personal Profile on Facebook to be ableto create a Business Page. Here’s one way that you create a Page.1. Go to the Home Page2. Scroll to the bottom of the adverts on the right of the Page3. Click “more”4. Click “Create a Page”Here’s another1. Click on the small down arrow at the top of your Home Page2. Scroll to the bottom of the Page3. Click “Create a Page”You’ll see this screen...
  7. 7. Click on the icon that suits you best. Most of the time it’ll be Local Business orPlace but it may be another.You’ll then create a blank Page. Here’s a quick tour...
  8. 8. 1 - Admin Panel - The Admin Panel id shown at the top of the Page. It’ll give youlots of useful info about your Business Page. The first section is “Notifications”.Here, you’ll get details of everyone who likes, comments, shares and posts onyour Page.2 - Edit Page - This is where you can get to the settings that you need to createbefore launching your Page (more info later).
  9. 9. 3 - Timeline - Once you’ve been going for a while you can use this Timeline togo back to your previous posts. You can also post status updates in the past. Forexample you could add a photo that marks the creation of your company, say,10 years ago, and then add milestones that you reached along the way. YourTimeline will then allow you to go back in time to see these posts.4 - Messages - This is the section that allows you to see any messages sent to yourBusiness Page.5 - New Likes - This is the list of everyone (Business Pages or People) that have“liked” your Page. Becoming a “Like” for a Business Page is the same as becominga “Friend” for a Personal Profile.6 - Insights - After you’ve achieved over 30 Likes, you’ll start getting stats aboutyour Business Page. More info on this will be given in Session 3.7. Page Tips - Facebook gives you random tips in this section.8. Suggestions - In the early stages of your Page’s life, Facebook will give yousuggestions here about things you can do to improve your settings. This sectionstops after a while.9. Profile Picture - This is the photo that is shown when you post items on other’sPages.10. Cover Photo - This is the large photo that appears at the top of your BusinessPage. This will be the first image that people see when visiting your Page so it’simportant.
  10. 10. 11. Information - Once you add details to your “Settings” information about yourcompany will appear here in summary. When people click on this section they aregiven more info about your company.12 Apps Bar - You’ll be able to see up to 4 thumbnails in this section. Thethumbnails are very prominent so they’re quite important. The first thumbnail is“Photos” and its position can’t be changed. Other Apps can be added to the other3 thumbnails. An additional 8 Apps can be added and viewed by clicking the smalldown arrow. More info about Apps in future Sessions.13 - Hide - This button lets you hide the Admin Panel. If it’s hidden the button willchange to “Show” so that you can view your Admin Panel.4 Adding a Profile Photo and Cover PhotoThe following image sets out the dimensions that your cover photo and yourprofile photo should be. If you can’t make photos exactly this size the Facebookwill let you drag and fit the photo you are uploading.
  11. 11. 5 Basic SettingsBefore you publish your Page you should make basic adjustments to your Pagesettings. You can access your Page settings by clicking “Edit Page” in your AdminPanel and then “Update info”. This takes you to this section...You should now click on each section on the left in turn and fill in as many detailsas you can down to and including Basic Information. Most of these items areself explanatory. Please contact me if you would like my opinion on any of thesesettings.6 A Status Update
  12. 12. If you have followed the above then you will now be ready to post a “StatusUpdate” and start using your Business Page. Make sure you “Page Visibility”setting in the “Manage permissions” section is set appropriately.A Status Update looks like this...This is fairly self-explanatory. You can post words; or words and pictures; or,depending on what type of Business Page you have, you can add events, offers,milestones or questions. You can also add links from websites or links to otherFacebook Pages if you’d like to link to them. More details on the power of linksand how to use them effectively will be in Session 2.7 Conclusion and Next ManualThe above information sets out how to get started on Facebook for Businesses.Our next Information Manuals will go into Facebook and Twitter in moredepth. Session 2 covers “Facebook Basics for Businesses” and Session 3 covers“Advanced Facebook for Businesses”If you would like any further information on anything discussed in thisInformation Manual please contact Willie Wilson on the details below.My Town Homepage also offers bespoke targeted Social Media Training to meetyour company’s needs whatever your level of expertise. We offer both 1-to-1training and Group sessions and both are highly affordable starting from only £20
  13. 13. inc vat per hour.Willie WilsonManaging DirectorMy Town 644455Website - - - -