Presentation to the SALSC Annual Conference March 2013

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This is a copy of the presentation made to the Scottish Association of Local Sports Councils by My Town Homepage on 23rd March 2013

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Presentation to the SALSC Annual Conference March 2013

  1. 1. Why Your Sports Councilshould use Social MediaSaturday 23rd March 2013
  2. 2. SALSC Annual Conference 1994
  3. 3. My Town Homepage Facebook Page
  4. 4. MTH Social Media
  5. 5. New Instruction Manual
  6. 6. Why Your Sports Councilshould use Social Media
  7. 7. New way of selling● BE SURE - of your PURPOSE● ATTRACT - people who believewhat you believe● BUILD - Trust● GROW
  8. 8. PurposeAttractBuildGrow
  9. 9. Social Media Growth Cycle
  10. 10. Social Media Growth Cycle
  11. 11. Whats Your Purpose?......● Improve Health and Physical Activity● Increase Sports Participation● Promote Role Models● Stories by Young People FOR YoungPeople● Promote examples of Excellence● Promote examples of Team Work● Good News
  12. 12. Creating Content
  13. 13. Ideas for Content......● Competition that has taken place● Awards gained● Matches won● Forthcoming Events● Grants available● Advice available● Links to...○ Local Members stories○ Links to National stories● Volunteering examples● Coach Education● etc, etc, etc
  14. 14. Marketing Content
  15. 15. Engaging with Followers
  16. 16. Growing Followers
  17. 17. Why Your Sports Councilshould use Social MediaNext steps...
  18. 18. Questions?Willie WilsonMy Town Homepageadmin@mytownhomepage.co.uk07932 644455
  19. 19. Why Your Sports Councilshould use Social MediaSaturday 23rd March 2013

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