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Developing Your Personal Brand Revised 06.27.2011

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Developing Your Personal Brand Revised 06.27.2011

  1. 1. Developing Your Personal Brand Written by: Heather E. Coleman Edited by: Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 LinkedIn Group: Ferndale Career Center Revised 6.27.11
  2. 2. Businesses Build Brands <ul><li>Businesses build strong brands that encourage people to align themselves with what makes the brand valuable and uniquely relatable for them. </li></ul>“ It’s No Longer About What You Know or Who You Know…” by Terry Bean, Founder of Motor City Connect
  3. 3. “ OPBs” – Other People’s Brands in Metro Detroit @CharlieCurve   Detroit, Michigan Chief Troublemaker at Curve. I know a thing or two about marketing. I love shiny objects, bacon & business. I'm on a mission to rekindle the fire in your belly. @terrybean Detroit I am far more interested in you than I will ever be in me. Author. Pro Speaker. Trainer. Coach.  @ MotorCity Founder. Lumbee Indian. Detroit Lover. 248.224.1326 @HeatherEColeman   Metro Detroit Career Coach | Speaker | Social Media Vixen | Innovative Leadership |   #MIsuccess   | Blended Families | BioStepMom | | Married to  @ PaulWVoss @Ron_Marshall A round, profound noun: speaker, creator, motivator. My team puts entrepreneurs and small businesses in the game, on the Web, and in the money.   #FLinT   #Ferndale @DaveMurr   Troy, MI Director, Social Web Communicationsfor @regroupincSpeaker # Tedx # unGeeked   #BWENY   #140conf . Foodie & blogger w/  @ thehungrydudes . Movies and sleep rule. @theblisslady   Bliss is everywhere Bliss Ambassador and Chief Visionary Officer at also a writer, creator, producer, humanitarian, Self love and Miracle Box Workshops
  4. 4. Who Do Other People Think I Am? <ul><li>1. </li></ul><ul><li>2. </li></ul><ul><li>3. </li></ul><ul><li>4. </li></ul><ul><li>5. </li></ul><ul><li>6. </li></ul>
  5. 5. What are your passions? Personal branding is much more than your previous or current job title. It is about your greatest strengths, your career passions and what makes you uniquely qualified.
  6. 6. What is a personal brand ? <ul><li>Personal branding typically begins with establishing an inventory of your core competencies, expertise, demonstrated abilities, and existing level of recognition. </li></ul><ul><li>Who needs to know about you, what need are you best-positioned to fill, and what differentiates you from others in your field or space? </li></ul><ul><li>Personal Branding consists of three elements: </li></ul><ul><li>Value Proposition : What do you stand for? </li></ul><ul><li>Differentiation: What makes you stand out? </li></ul><ul><li>Marketability: What makes you compelling? </li></ul><ul><li>Source: </li></ul>
  7. 7. @HeatherEColeman July 2010 <ul><li>Career and Personal Branding Coach </li></ul><ul><li>Community Relations </li></ul><ul><li>Social Media Specialist </li></ul><ul><li>Speaker/Trainer </li></ul><ul><li>Leadership </li></ul><ul><li>Motivation </li></ul><ul><li>PR Gal for @thesaints_band </li></ul><ul><li>What is YOUR personal brand? </li></ul>
  8. 8. @HeatherEColeman’s Brand June 2011 <ul><li>Career Coach </li></ul><ul><li>Speaker </li></ul><ul><li>Social Media Vixen </li></ul><ul><li>Innovative Leadership </li></ul><ul><li>#MIsuccess </li></ul><ul><li>Blended Families </li></ul><ul><li>BioStepMom </li></ul><ul><li> </li></ul><ul><li>Married to  @ PaulWVoss </li></ul>
  9. 9. Group Break-Out <ul><li>Discuss each person’s talents and abilities, what they loved best about previous jobs, passions and so forth. Identify 6 categories per person. </li></ul>
  10. 10. What is your personal b r a n d ? <ul><li>What do you think your personal brand is now, at this moment? </li></ul><ul><li>1. </li></ul><ul><li>2. </li></ul><ul><li>3. </li></ul><ul><li>4. </li></ul><ul><li>5. </li></ul><ul><li>6. </li></ul>
  11. 11. Other People’s Branding Statements <ul><li>“ Training Michigan clients to achieve career and business success.” @HeatherEColeman </li></ul><ul><li>“ Completely committed to collaboration, community, coaching, creative content, conversation and conversions.” @Ron_Marshall </li></ul><ul><li>“ Foodie! Sometimes sarcastic, always looking to help others.” @DaveBenjamin </li></ul><ul><li>“ SENSITIVE? DON'T FOLLOW ME -- Feel free to criticize me in public !” @animal </li></ul><ul><li>“ Love instigating leadership. Driven to explore, learn, play music and ski. ” @SusanMazza </li></ul><ul><li>“ The Perfect Career Guy, Connector, Recruiter, Entrepreneur, Blogger, Arsenal Fan, Sports </li></ul><ul><li>Junkie, Coffee Drinker, Mountain Biker, Runner! Best of all, Dad. ” @leecoopers </li></ul>
  12. 12. Personal Branding Statement <ul><li>Create the sentence that best illustrates who you are and what you are about. </li></ul><ul><li>“__________________________________.” </li></ul>
  13. 13. Follow these great personal branding folks on Twitter: <ul><li>@williamarruda </li></ul><ul><li>@MAltaee </li></ul><ul><li>@HeatherEColeman  </li></ul><ul><li>@Ron_Marshall </li></ul><ul><li>@RyanRancatore </li></ul><ul><li>@JorgenSundberg </li></ul><ul><li>@DanSchawbel </li></ul><ul><li>@ChrisBrogan </li></ul><ul><li>@equalman </li></ul>
  14. 14. Get Connected Today! <ul><li>HeatherEColeman </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>RonMarshall </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Ferndale Career Center </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Twitter Hashtags: #MIsuccess #FerndaleCC </li></ul>