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Advanced Blogging

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Advanced Blogging

  1. 1. Advanced Blogging for Professionals Workshop by Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet
  2. 2. What Is Blogging? <ul><li>Blogging explained from CommonCraft.com </li></ul><ul><li>A blog is a section of a Web site – or sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments. </li></ul>
  3. 3. Gone Live! <ul><li>Clean + well-written + attractive = WIN! </li></ul>
  4. 4. Anatomy of a Blog: The Front End <ul><li>What your visitors see </li></ul>
  5. 5. The Back End <ul><li>Dashboards and tools you use to administrate and publish! </li></ul>
  6. 6. Dashboard confessional <ul><li>Validate your e-mail </li></ul><ul><li>Log in to your dashboard </li></ul>Sidebar navigation Messages from WP (updates, etc.) Write a post quickly Drafts you’ve started Stats Comments Linkbacks Blog overview
  7. 7. You’ve got the look: Themes <ul><li>Be pretty functional = pretty + functional </li></ul>
  8. 8. Plug and play: Widgets <ul><li>Click and drag widgets from to the area you want them to appear. </li></ul>
  9. 9. Ready for your first post? <ul><li>This is where you write your content. </li></ul>Pick a strong title: keywords first, clever second Always Save your work! Autosave will help, but … look! Word processing buttons: Use this one to see more. These tabs will toggle between visual (WSYWIG) and HTML code. <ul><li>Categories and tags are important. They let people and software know what your content is about. </li></ul>
  10. 10. The Essentials: Know Your ABCS <ul><li>A bout Us </li></ul><ul><ul><li>Who are you? What’s your and your company’s story? </li></ul></ul><ul><li>B log </li></ul><ul><ul><li>A running commentary on your sphere of influence. Includes original content and insight into the output of others. </li></ul></ul><ul><li>C ontact Us </li></ul><ul><ul><li>Let your audience know where, when, and how they can touch you. </li></ul></ul><ul><li>S itemap </li></ul><ul><ul><li>Users need it to get to any of your important pages in two clicks. Robots need it to decide your site is important. You need it – period. </li></ul></ul>
  11. 11. Resources <ul><li>Tumblr.com </li></ul><ul><li>Technorati.com </li></ul><ul><li>WordPress.com </li></ul><ul><li>WordPress.org </li></ul><ul><li>Blogger.com </li></ul><ul><li>Problogger.net </li></ul><ul><li>Hostgator.com </li></ul>Blogsearch.google.com Feedburner.com Bluehost.com Chrisbrogan.com Sethgodin.com LeadSwag.com RoMaCoMa.com
  12. 12. Contact Us <ul><li>RonMarshall </li></ul><ul><li>twitter.com/Ron_Marshall | facebook.com/ronmarshall | linkedin.com/in/ronmarshall | romacoma.com/openingstatements </li></ul><ul><li>HeatherEColeman </li></ul><ul><li>twitter.com/HeatherEColeman | twitter.com/CareerSavvy </li></ul><ul><li>facebook.com/HeatherEColeman | facebook.com/CareerSavvy </li></ul><ul><li>linkedIn.com/in/HeatherEColeman | LeadSwag.com/blog </li></ul><ul><li>Ferndale Career Center </li></ul><ul><li>twitter.com/ferndalecareer | facebook.com/ferndalecareercenter </li></ul><ul><li>linkedin.com/in/ferndalecareercenter | ferndaleschools.org/fcc </li></ul>

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