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Survey research


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Many people wonder what goes into online survey research and how those that administer or write survey research their topics. The bottom line behind most research is that big business contributes money for the information that comes from surveys.

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Survey research

  1. 1. Online Survey Research = The RealityMany people wonder what goes into online survey research and howthose that administer or write survey research their topics. The bottomline behind most research is that big business contributes money forthe information that comes from surveys.They use that information to sell more products or services based onwhat they have learned about consumers through online research. Thecompanies often use carrots like the earn money to get more people tofill out questionnaires.By offering people a chance to answer earn money, they areexchanging information for cash. Hopefully, the companies will gettheir money back when people buy products based on thatinformation.Essentially, taking surveys online leads to research which, in the end,creates effective marketing plans for consumers. Companies can evengather a considerable amount of information about who buys theirproducts by looking at the survey application.This document shows them what the consumers are interested in, whythey are taking the survey and where they are from as well as otherpersonal details and buying habits. An application can be a dangerousdocument because privacy isnt a virtue with many sites. Thesecompanies often have employees specifically trained in what makesresearch work. An online statistics course, for example, can help shedsome light on how to use the data properly. Through an onlinestatistics course, research becomes more reputable and based onfacts. Research isnt just about piling information together.The interesting part of online survey research is how much informationpeople divulge to these companies. Companies are willing to pay bigmoney for private information and online questionnaires are a greatway to get honest answers for a fraction of the cost. It is oftensurprising how willingly many consumers part with private information,including mailing addresses and phone numbers. People dont alwaysgive their information for free, though.Whats in it for me, factors highly into the business of paid surveys.Companies use tactics to make their surveys work, whether offeringcash or prizes, and they know what questions to ask to easily obtainthe information they want or need. Using the marketing strategy of
  2. 2. online surveys can also be dangerous, as some people are giving awayfar too much personal and private information.Research companies often find out a great deal of personal informationthrough their surveys and can obtain mailing addresses, phonenumbers, and sometimes more personal statistics about survey takers.The good thing is that online survey research is used to make thegathered information plausible and practical, turning it into amarketing strategy where the bottom line is selling more products thatare better suited to consumer needs.